Heering Cherry & Xanté Liqueurs join Kindred Spirits

Heering Cherry & Xante Liqueurs to Complement Growing Kindred Spirits Portfolio

(MIAMI, FL) — Miami based Kindred Spirits, Inc announced today the acquisition of two new brands, Heering Cherry and Xante liqueur. Both brands will join the enterprising and premium Kindred Spirits, Inc. portfolio.

About HEERING Cherry liqueur

Heering Cheery liqueur, purveyor to H.M. Queen Elizabeth 11 and to the Royal Danish Court, has been produced since 1818 and is the original “Cherry Brandy”. Heering Cheery liqueur is sold in more than 100 countries all over the world and is the essential ingredient in such world famous cocktails as the Singapore Sling, Blood and Sand and Desert Healer.

For more information go to: https://www.heering.com/

About XANTÉ liqueur

XANTÉ is a premium positioned liqueur combining the ripeness of sweet pears and the intensity of fine cognac. The product is extremely versatile being enjoyed neat as well as in cocktails. XANTÉ is sold in some 15 markets including the U.K. and Spain.

For more information go to: www.drinkxante.com

“The addition of these two unique and established brands support Kindred Spirits new way of thinking which will reward our growing consumer base,” said President Joel Gosler. “Heering represents the established and Xante the new and creative type of brand personalities that will ultimately define Kindred Spirits for years to come.”

About Kindred Spirits, Inc.

Based in Miami, Kindred Spirits, Inc. brand portfolio includes premium spirits brands, Gran Duque De Alba Brandy, Crema de Alba, Martin Miller’s Gin, Malt Trust Single Barrel Cask Whiskies and the famous Dry Sack Sherries from Spain, produced by William & Humbert.

Maxxium to distribute XANTÉ and HEERING

Maxxium strikes a deal to distribute XANTÉ and HEERING in the Nordics
Maxxium Nordic (Sweden, Norway, Denmark and Finland) has agreed on a distribution partnership with the owners of XANTÉ Pear & Cognac Liqueur and HEERING Cherry Liqueur starting September 1st 2007. XANTÉ and HEERING were previously distributed by V&S Group.

Maxxium Global Travel Retail is already exclusive distributor of XANTÉ and HEERING in global travel retail. Furthermore, Maxxium distributes HEERING Cherry Liqueur in Germany, the Netherlands, Canada and Mexico. As part of the new agreement XANTÉ will be added to Maxxium’s domestic portfolio in Germany.

– “We’re delighted to get XANTÉ in our Nordic portfolio, where its’ premium position fits perfectly.”, says Timo Kousa, Nordic Regional Managing Director at Maxxium. “In fact, this premium liqueur is a complete success story. Introduced just ten years ago, XANTÉ is today one of the top selling liqueurs in the Nordics.”

-“Maxxium is a formidable partner with state-of-the-art business infrastructure”, says Adéle Nilsson, CEO of The XANTÉ Company and Peter F. Heering Company. “Being a key ingredient in many classic cocktails such as the Singapore Sling, HEERING Cherry Liqueur is a ‘must have’ in all top bars. Together with Maxxium we will re-activate this world famous brand and reach new consumers.”

Maxxium Worldwide is responsible for the sales, local marketing and distribution of many of the world’s premium spirits and wine brands, including ABSOLUT, The Famous Grouse, Jim Beam and Rémy Martin. Maxxium is owned by four equal shareholders, The Edrington Group, Beam Global Spirits & Wine, Rémy Cointreau and the V&S Group.

XANTÉ (www.drinkxante.com) is a premium positioned liqueur combining the sweetness of ripe pears and the intensity of fine cognac. The product is extremely versatile being enjoyed both neat as well as in drinks. International expansion is presently being pursued and the product is sold in some15 markets, including the U.K. and Spain.

HEERING Cherry Liqueur (www.heering.com), purveyor to H.M. Queen Elizabeth II and to the Royal Danish Court, has been produced since 1818 and is the original “cherry brandy”. It is sold in more than 100 countries all over the world.

Further information:
Adéle Nilsson. The XANTÉ Company & Peter F. Heering, +46 703 104 454, adele@xante.se
Timo Kousa, Maxxium Nordic, +358 50 595 6802, timo.kousa@maxxium.com

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