Speed Rack Comes to Times Square with Heering on t2conline.com/speed-rack-comes-to-times-square-with-heering/

By Elizabeth Taylor

Speed Rack came to New York City this weekend and it could not have been a better way to spend a Sunday. The competition was created for and by female bartenders to promote female bartenders. And, on top of that they also were amazing in raising some money for breast cancer research.

Some amazing drinks were on hand for sampling and being mixed with great selections such as Heering Liqueur and Xante. Conceived by New York Bartenders Ivy Mix and Lynnette Marrero , Speed Rack aims to promote women from coast-to-coast in an engaging, fun and fast way through a round robin style speed competition.

Join Heering and Speed Rack in San Francisco March 9!


The lady mixologists will be well represented with the inclusion of the national Speed Rack Competition (http://www.speed-rack.com) which will kick off its annual national tour in Tucson at the Tony Abou Ganim Southwest Spirit Summit. Founders Lynette Marrero and Ivy Mix are superstar mixologists who created the Speed Rack national cocktail competition that features top female bartenders in key cocktail markets and puts them head to head in action- packed timed and judged challenges. Speed Rack is the first competition created to highlight the up and coming generation of strong, talented women in the spirits industry. Proceeds from all Speed Rack Competitions go towards breast cancer research and services throughout the United States.


Speed Rack returns to NYC for year two in the search for America’s fastest female bartender while raising funds to find a cure
New York, NY, October 17, 2012 – Like the city’s mayor who liked his job so much he took it on two more times, New York City will become, on November 4th, a third time host for the nationally renowned all-female speed bartending charity competition, Speed Rack.
Speed Rack is the first nationwide competition designed to highlight up and coming women in the spirits industry, and build a stronger sense of community while giving back to those impacted by breast cancer. In that effort Speed Rack taps top female bartenders in key cocktail markets and puts them head to head in timed challenges that’s all about the speedy shaking of cocktails, all for the purpose of raising funds for breast cancer charities like SHARE (http://www.sharecancersupport.org) and other charities supporting breast cancer research. The 10-city 2012-2013 tour, which opened in Boston on October 3rd during the Boston Cocktail Summit, follows the success of last year’s Speed Rack competition, which raised over $69,000.
It’s a historical return to NYC on November 4th as Speed Rack was conceived of in this town so nice they named it twice. Prior to the upcoming competition NYC was the site of both the preview competition in June 2011 and the national finals in May 2012. Now it’s time for a second effort to find the fastest female bartender in New York’s tri-state area.
Using sponsors’ products* these participating local bartenders are required to make a round of cocktails, culled from a list of 50 accepted industry standard recipes, in front of a panel of judges. Judges will rate each drink based on prep time and accuracy. The judging panel includes spirit industry luminaries such as Dale DeGroff, Julie Reiner, Audrey Saunders, Simon Ford, and locally based hospitality leaders in each city.
Leading the charge are Speed Rack co-founders, Lynnette Marrero and Ivy Mix. Mix, in awe of the impact they’ve had thus far, says, “When this all started, I had NO IDEA it would turn into what it has become.” Marrero is equally excited about the competition’s growth. She remarks, “I am excited for year two. The level of competition is expected to be higher. I think we will see ladies really pushing the limits. Now that we are a year in people know what to expect. Returning ladies have had time to think about strategy. Girls are running training sessions in their home towns! A lot of the ladies who felt like they have something to prove are ready to come back this year and prove to themselves that they have what it takes. It’s exciting.”
After the excitement of the recent competition in Boston, which raised $4,537.00 and put Speed Rack that much closer to its 2012/2013 goal, it’ll be great to see how NYC shows (see competitors’ list below). Following New York it’s off to Tucson on November 18th and Tampa on December 3rd. In 2013 the tour will hit St Louis, San Antonio, San Francisco, San Diego, Seattle and Chicago. At each event, attendees enjoy small bites from local restaurants as well as punches and cocktails from each one of our major sponsors.
While ALL of Speed Rack’s sponsors are special it is Remy Cointreau who has provided the ultimate prize for the young lady crowned Miss Speed Rack 2013 – an all inclusive trip for two to France to tour the beauty of the Anjou region and discover the essence of Cointreau production at the Remy Cointreau distillery, courtesy of the brand. In addition the founding Partners of BAR (Beverage Alcohol Resource) are offering a scholarship to their 5 day program http://www.beveragealcoholresource.com/.
So that the winner from every city gets to New York for their shot at the crown and the France trip, Speed Rack’s returning sponsor, St Germain, is guaranteeing each of this year’s local winners a $500 honorarium to compete in the May 2013 finals in NYC.
Created by Ivy Mix and Lynnette Marrero of LUPEC NYC, the 10 city tour will be produced by Speed Rack Inc with event coordination by Claire Bertin-Lang of CBLLC. Videos will be produced by LeJit Productions.
Additional information can be found on the Speed Rack website www.speed-rack.com, on Facebook www.facebook/speedrackinfo and on twitter @speed-rack. To compete please contact ivy@speed-rack.com or lynnette@speed-rack.com.
Tickets for the New York event can be purchased online for $20 at http:// srnyc.eventbrite.com or for $25 at the door.
For a taste of last year’s antics, please check out last season’s videos at our partner
Small Screen Network :http://www.youtube.com/playlist?list=PLswHKVkZEQq0HeWEHKx_9F1F0XTZu7H-1&feature=view_all

Santos Party House
96 Lafayette St

Time: 3 – 7 PM


Elayne Duff – Luxury Mixologist- Diageo Wine and Spirits

Steve Olson – Aka Winegeek, 2012 winner Tales of the Cocktail best Bar Mentor

Julie Reiner – Co-owner of Flatiron Lounge and Clover Club, one of the World’s 50 best bars in the World 2012

Aisha Sharpe – NYC based cocktail consultant, and spirits educator, Advisory Board member Liquor.com

Alaska McFadden 597 Manhattan Ave
Beate Kiser Kingswood
Bess Gulliver Hotel Monaco
Candace Coy Mother’s Ruin
Carie Bletz-Fuller Pegu Club
Casey Tizio Soho House NYC
Claire Needham The Beagle, Basik
Erika Ordonez Dudley’s, Nights and Weekends
Eryn Reece Mayahuel, Death & Company
Jessica Duré Dick & Jane’s
Jillian B. Vose Death & Company
Kellirose Scriboni Soho House NYC
Lucinda Sterling Middle Branch
Meaghan Montagano Huckleberry Bar
Natalia Chavez Studio XXI
Natasha David Nitecap
Nicole Osorio Sofrito
Shaunna McCarthy Pulqueria
Vanessa Hulsey Saxon + Parole

Chris Patino

Kimiko Masuda

*Participating Sponsors:

Top Shelf Sponsors
Imbibe Magazine
Pernod Ricard USA

Platinum Sponsors
Absolut Vodka
Beefeater Gin
Brugal Rum
Four Roses Bourbon

Gold Sponsors
Bacardi USA: Benedictine, Drambuie, Martini
Cutty Sark
Heering: Cherry and Coffee
St Germain

Silver Sponsors
Barrits Ginger beer
Croft Port
Del Maguey
Haus Alpenz
Macchu Pisco/La Diablada
Perfect Purée
Local Sponsors
Macao Trading Company
Fever Tree Products
Employees Only brands
Media Partners
Press and Marketing

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