UK Press release: winner The World Championship…

UK sent this week out a press release announcing the UK winner – fashion designer – in Accessorize 2009. See text below.

Its official, CHERRY HEERING® liqueur, the original element of the infamous Singapore Sling and Blood & Sand cocktails, today announce Edrima Hanson from Leicester as the UK winner of the Heering Accessorize 2009 global competition.

Following stiff competition from a number of talented designers, Edrima’s fabulous design was finally crowned the winner by the Accessorize 2009 UK judging panel. Comprised of award-winning fashion journalist Rebecca Howard and cutting edge design duo Amy Molyneaux and Percy Parker (of British fashion emporium PPQ), the panel selected Edrima’s design describing it as “a killer cocktail dress with all the hallmarks of an attention-grabbing gown” and were particularly impressed with the “strong silhouette, luxurious details and interesting use of contrasting fabrics and textures.”

Inspired by word-class mixologist Richard Broni’s ‘Vintage’ CHERRY HEERING® cocktail, Accessorize 2009 judge Rebecca Howard comments that Edrima’s design “perfectly embodies the elegance of the Heering brand and captures the essence of her chosen cocktail.”

As the winner of the British leg of Accessorize 2009, Edrima will join the 14 other winners from each participating country at the Grande Finale in Singapore at The Raffles Hotel, to compete for the champion title. Edrima will be flown to Singapore for the final in June courtesy of Singapore Airlines, the national airline of Singapore. Judged by internationally renowned personalities from the world of fashion including Charlotte Ronson, The Grande Finale will showcase the crème de la crème of upcoming talent in an ‘extraordinary’ runway show.

A delighted Edrima, 40, who is currently studying Fashion and Contour at De Montfort University, Leicester, explained: “This really is a dream come true for me! Seeing my designs on a professional catwalk is the reason I entered the fashion world in the first place. This is such a huge opportunity for me and I am so excited about the chance to showcase my collection in Singapore, in front of so many key industry figures!”

Edrima will receive financial help to produce her mini-collection, including her winning design and two further original pieces, which will then be displayed on the catwalk at the world-famous Raffles hotel – home of iconic CHERRY HEERING® based cocktails, where over 3,000 of the infamous Singapore Slings are mixed every day.

As well as being crowned champion, CHERRY HEERING will also provide the aspiring designer a unique opportunity to showcase their collection at the internationally acclaimed Copenhagen Fashion Week (Spring/Summer 2010).

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