To celebrate SINGAPORE SLING’S 100TH ANNIVERSARY in 2015, Peter F. Heering invited bartenders from all over the world to create exciting versions of the legendary Singapore Sling.

“It’s a real honour to be part of such a prestigious competition. All the bartenders are incredibly talented and we had a hard time picking the five best Sling menus. I’m looking forward to see what these future cocktail gurus will accomplish.” – DAVID WONDRICH, Drinks Historian.

To compete in the 2015 Sling Award, each bartender presented a Sling menu consisting of three different Slings. There can only be one winner of the 2015 Sling Award, but the jury has selected 5 lucky bartenders to join us to Singapore and the legendary Raffles Hotel where the Singapore Sling was once born. These five bartenders will join us to Singapore and the legendary Raffles Hotel in November to show us their interpretations of the iconic Singapore Sling. The fabulous five will also have their Sling menus immortalized in the legendary Difford’s Guide.


1. SWEDEN, Christoffer Johansson, Puta Madre,  Chris-Cross Bitter Sling

2. CHINA, Hungie Fong, Origin, Tiger Tiger Plum

3. IRELAND, Richard Grimsey, Classic Restaurant Limavady,  Tiger Lilly

4. AUSTRALIA, Matthias Aso, Sydney Hilton Zeta Bar, The Cup Cake Sling

5. FRANCE, Jeremy Lafrance, Le Calbar, 100 of a Tiger




ELIXIR, San Francisco

THE ENVOY, Hong Kong



The fantastic four will join the five bartenders to Singapore to celebrate the Singapore Sling’s 100th anniversary.


We’d also like to propose a toast to our global expert jury for the NYC finale:

DAVID WONDRICH. Widely acclaimed drinks historian, drinks correspondent for Esquire magazine, author of highly influential Imbibe! and Punch, guest lecturer and founding partner in Beverage Alcohol Resource.

JULIE REINER. Cocktail icon and founder of internationally top ranking bars Flatiron Lounge, Pegu Club and Clover Club. Clover Club has been listed in Drinks International’s “The World’s 50 Best Bars” two years in a row. Julie was Awarded “Best Bar Mentor” at Tales of the Cocktail 2014.

JOAQUÍN SIMÓ. Multi-awarded mixologist and owner of Pouring Ribbons. Joaquín has served as panelist at Tales of the Cocktail, the Manhattan Cocktail Classic, the Copenhagen Spirits & Cocktail Conference, Paris Cocktail Spirits and the Gourmet Latino Festival.

TOBY CECCHINI. Writer and bartender who graced Death & Company and Fort Defiance with his bartending skills before founding the widely acclaimed Long Island Bar in 2013. Toby has written Cosmopolitan: A Bartender’s Life as well as numerous articles for GQ, Food and Wine, Saveur and The New York Times.

SAM ROSS. Bartender extraordinaire, multiple Tales of the Cocktail Spirited Awards nominee and 2011’s American Bartender of the Year. Sam re-christened Sasha Petraske’s influential cocktail bar Milk & Honey as Attaboy in 2013 and continues Sasha’s legacy of classical techniques and craft cocktails.

ANDY SEYMOUR, our host, counts over twenty years experience in the bar, restaurant and hospitality industry, and has emerged as one of the leading educators and consultants on all matters of beverage. Through his company Liquid Productions, and as a partner in Beverage Alcohol Resource (BAR), Andy has devoted his energies to the understanding of today’s cocktail culture, to developing education and beverage programs and to creating events that bring that culture to an even greater audience.

PETER F. HEERING SLING AWARD 2015 PRESS RELEASE Country Name Bar/Restaurant/Signature cocktail 12345 Bar/Restaurant We’d also like to propose a toast to our global expert jury for the NYC finale:

2015 Heering Sling Award Refines the Singapore Sling on

The Peter F. Heering Sling Award 2015 refines the Singapore Sling and raises money to save the world’s wild cats.

To celebrate Singapore Sling’s 100th anniversary in 2015, Peter F. Heering invited bartenders all over the world to create exciting versions of the legendary Singapore Sling while adding a charity twist—Here’s to the Tiger—to the mix. The objective was to raise money for charitable organization Panthera in order to save the world’s tigers.

The 2015 Sling Award consists of two parts. In the first stage of the competition, the participating bars were to shake up their best Sling menus. We have now chosen the 20 best Sling menus from over 2,000 entries; these top 20 candidates will represent their countries in the global Sling Award 2015 and be judged by an international expert jury consisting of legends of the cocktail world.

We are proud to announce the names behind the 20 best Sling menus. Here’s to you!

Our international expert jury will now choose the 10 best Sling menus to be presented at the final in NYC the 22nd of September at Julie Reiner and Ivy Mix’s hot new Brooklyn bar Leyenda. The five bartenders who have concocted the best Sling menus will join us to Singapore in October, where we’ll meet up with Panthera’s tiger team and meat the tigers eye to eye. The fabulous five will also have their Sling menus immortalized in the legendary Difford’s guide.

In the second stage of the competition, a charity activation called “Here’s to the Tiger,” bars all over the world were invited to serve Singapore Slings and donate a fixed amount per sling sold to Panthera. The two bars that raised the largest sums for Panthera will each get to send two members of staff to Singapore in October. The four winners will meet members of Panthera’s tiger team and will also get the chance to meet the tigers eye to eye.
Peter F. Heering also has had the unique honor to be purveyor to every royal court worthy of their name while possessing the proper style, class, and breeding to socialize across the courts of the world. HEERING® has always been fashionable. CHEERY HEERING liqueur is sold in more than 100 countries all over the world and is the essential ingredient in the world famous Singapore Sling and Blood and Sand cocktails. For more information about Peter F. Heering, please visit



12 Cocktails from Taste of the Nation, NYC on




Speed Rack returns to NYC for year two in the search for America’s fastest female bartender while raising funds to find a cure
New York, NY, October 17, 2012 – Like the city’s mayor who liked his job so much he took it on two more times, New York City will become, on November 4th, a third time host for the nationally renowned all-female speed bartending charity competition, Speed Rack.
Speed Rack is the first nationwide competition designed to highlight up and coming women in the spirits industry, and build a stronger sense of community while giving back to those impacted by breast cancer. In that effort Speed Rack taps top female bartenders in key cocktail markets and puts them head to head in timed challenges that’s all about the speedy shaking of cocktails, all for the purpose of raising funds for breast cancer charities like SHARE ( and other charities supporting breast cancer research. The 10-city 2012-2013 tour, which opened in Boston on October 3rd during the Boston Cocktail Summit, follows the success of last year’s Speed Rack competition, which raised over $69,000.
It’s a historical return to NYC on November 4th as Speed Rack was conceived of in this town so nice they named it twice. Prior to the upcoming competition NYC was the site of both the preview competition in June 2011 and the national finals in May 2012. Now it’s time for a second effort to find the fastest female bartender in New York’s tri-state area.
Using sponsors’ products* these participating local bartenders are required to make a round of cocktails, culled from a list of 50 accepted industry standard recipes, in front of a panel of judges. Judges will rate each drink based on prep time and accuracy. The judging panel includes spirit industry luminaries such as Dale DeGroff, Julie Reiner, Audrey Saunders, Simon Ford, and locally based hospitality leaders in each city.
Leading the charge are Speed Rack co-founders, Lynnette Marrero and Ivy Mix. Mix, in awe of the impact they’ve had thus far, says, “When this all started, I had NO IDEA it would turn into what it has become.” Marrero is equally excited about the competition’s growth. She remarks, “I am excited for year two. The level of competition is expected to be higher. I think we will see ladies really pushing the limits. Now that we are a year in people know what to expect. Returning ladies have had time to think about strategy. Girls are running training sessions in their home towns! A lot of the ladies who felt like they have something to prove are ready to come back this year and prove to themselves that they have what it takes. It’s exciting.”
After the excitement of the recent competition in Boston, which raised $4,537.00 and put Speed Rack that much closer to its 2012/2013 goal, it’ll be great to see how NYC shows (see competitors’ list below). Following New York it’s off to Tucson on November 18th and Tampa on December 3rd. In 2013 the tour will hit St Louis, San Antonio, San Francisco, San Diego, Seattle and Chicago. At each event, attendees enjoy small bites from local restaurants as well as punches and cocktails from each one of our major sponsors.
While ALL of Speed Rack’s sponsors are special it is Remy Cointreau who has provided the ultimate prize for the young lady crowned Miss Speed Rack 2013 – an all inclusive trip for two to France to tour the beauty of the Anjou region and discover the essence of Cointreau production at the Remy Cointreau distillery, courtesy of the brand. In addition the founding Partners of BAR (Beverage Alcohol Resource) are offering a scholarship to their 5 day program
So that the winner from every city gets to New York for their shot at the crown and the France trip, Speed Rack’s returning sponsor, St Germain, is guaranteeing each of this year’s local winners a $500 honorarium to compete in the May 2013 finals in NYC.
Created by Ivy Mix and Lynnette Marrero of LUPEC NYC, the 10 city tour will be produced by Speed Rack Inc with event coordination by Claire Bertin-Lang of CBLLC. Videos will be produced by LeJit Productions.
Additional information can be found on the Speed Rack website, on Facebook www.facebook/speedrackinfo and on twitter @speed-rack. To compete please contact or
Tickets for the New York event can be purchased online for $20 at http:// or for $25 at the door.
For a taste of last year’s antics, please check out last season’s videos at our partner
Small Screen Network :

Santos Party House
96 Lafayette St

Time: 3 – 7 PM


Elayne Duff – Luxury Mixologist- Diageo Wine and Spirits

Steve Olson – Aka Winegeek, 2012 winner Tales of the Cocktail best Bar Mentor

Julie Reiner – Co-owner of Flatiron Lounge and Clover Club, one of the World’s 50 best bars in the World 2012

Aisha Sharpe – NYC based cocktail consultant, and spirits educator, Advisory Board member

Alaska McFadden 597 Manhattan Ave
Beate Kiser Kingswood
Bess Gulliver Hotel Monaco
Candace Coy Mother’s Ruin
Carie Bletz-Fuller Pegu Club
Casey Tizio Soho House NYC
Claire Needham The Beagle, Basik
Erika Ordonez Dudley’s, Nights and Weekends
Eryn Reece Mayahuel, Death & Company
Jessica Duré Dick & Jane’s
Jillian B. Vose Death & Company
Kellirose Scriboni Soho House NYC
Lucinda Sterling Middle Branch
Meaghan Montagano Huckleberry Bar
Natalia Chavez Studio XXI
Natasha David Nitecap
Nicole Osorio Sofrito
Shaunna McCarthy Pulqueria
Vanessa Hulsey Saxon + Parole

Chris Patino

Kimiko Masuda

*Participating Sponsors:

Top Shelf Sponsors
Imbibe Magazine
Pernod Ricard USA

Platinum Sponsors
Absolut Vodka
Beefeater Gin
Brugal Rum
Four Roses Bourbon

Gold Sponsors
Bacardi USA: Benedictine, Drambuie, Martini
Cutty Sark
Heering: Cherry and Coffee
St Germain

Silver Sponsors
Barrits Ginger beer
Croft Port
Del Maguey
Haus Alpenz
Macchu Pisco/La Diablada
Perfect Purée
Local Sponsors
Macao Trading Company
Fever Tree Products
Employees Only brands
Media Partners
Press and Marketing

Star Chef and Food Network Star Donatella Arpaia to Host All-Star Cocktail Judging Event; September 22nd in NYC


Star Chef and Food Network Star Donatella Arpaia to Host
All-Star Cocktail Judging Event; September 22nd in NYC

September — 2012 (New York, NY) — CHERRY HEERING® liqueur, one of the first global brands and the original cherry brandy of choice by bartenders worldwide, has become an indispensable component of trendsetting and classic cocktails and none more famous than the Singapore Sling – and now the best of the best US versions of the Sling will be created at Donatella in New York City as a part of the 2012 Heering Sling Award.

The spectacularly cool and chic Donatella bar and restaurant atmosphere will be the ultimate accessory for the 2012 Heering Sling Award US finalist event. 10 US finalists will be selected abroad by experts from Peter F. Heering Company and then submitted to the final All-Star judging panel in New York City. This elite group includes James Beard Nominee and multi national restaurant award recipient, Donatella Arpaia, one of the leading figures in the culinary world, spirit expert Dale DeGroff a.k.a., King Cocktail, Celebrity Chef Rob McCue, Star of Gordon Ramsey’s Hell’s Kitchen & Chef Roble & Co. in New York City and rounded out by H. Joseph Ehrmann, named 2010 bartender of the year by Nightclub & Bar Magazine and a link to San Francisco mixological history, running Elixir, the second-oldest saloon in San Francisco.

The Donatella led panel will look for the most intriguing Sling cocktail inspired by the original Singapore Sling based on taste, interpretation of theme, the cocktail name, presentation and overall look.

This esteemed culinary and cocktail gathering will select one US winner and will receive a trip to Berlin to present his/hers contribution with three European winners at the Bar Convent Berlin, BCB on Oct 9-10th.

Donatella & the 2012 Heering Sling Award

As the most important contribution to the legendary Singapore Sling, CHERRY HEERING® liqueur has established itself as an accessory that adds lavishness, extravagance and civilization to the cocktail mix and is looking for the best bar talent in the world to re-write cocktail history by creating their version of the Sling using CHERRY HEERING® liqueur.
The Sling is one of the oldest beverages in general and was created in 1915 featuring CHERRY HEERING® liqueur as the main ingredient. Bartender Niang Tong Boon created the most famous and now classic recipe of the Singapore Sling at the Raffle’s Hotel in Singapore.
Full rules and to enter your recipe visit between August 15th & September 15th or to receive more information by email please contact


CHERRY HEERING® liqueur, purveyor to H.M. Queen Margrethe II of Denmark, H.M. Queen Elizabeth II of the United Kingdom, has been produced since 1818 and is the original Cherry Brandy.

CHERRY HEERING® liqueur is sold in more than 100 countries all over the world and is the essential ingredient in the world famous Singapore Sling and classic Blood and Sand cocktails. A present day classic has recently been introduced, created around CHERRY HEERING® liqueur, The Copenhagen, duly named after the capital of Denmark, inspired by other cocktails representing iconic cities, for example “The Manhattan”.

COFFEE HEERING® liqueur is made from a recipe using only natural ingredients and with no additives or artificial coloring. The base is a smotth blend of Caribbean rum, coffee and cacao. COFFEE HEERING® liqueur can be enjoyed after dinner after dinner as a digestive or as a base for cocktails and long drinks,

Contact: Monahan PR, James Monahan


Examiner New York round up the news NYC mad men

Round-up; In the news NYC

Elle DK visited Heering Goes Mad(Men) Final

Report from the Final in NYC please see below link

During my Q&A with celebrity chef Linnea Johansson, I found out she’s hosting a cocktail party tonight at Sotheby’s in NYC. The auction is going to benefit a charity organization, DIFFA (Design Industries Foundation Fighting AIDS). One of the items up for bidding: a rare bottle of Cherry Heering from the 1890s. It’s considered an original cherry liqueur.


Find out more about the auction, which is going on all day today via CharityBuzz, in my Q&A with Linnea Johansson in Haute Living.

Heering at the Boom Boom Room

NYC Manhattan – Villa Pacri Meatpacking
Xanté Drink session at Villa Parcri with Thomas Delos Reyes from the Boom Boom Room together w the Xanté team in NYC. Great Xanté and Heering cocktails were served.

Heering at “Bar & Books” in NYC

The Cherry Heering Blood & Sand Cocktail is now on all of the cocktail menus at Bar & Books’ three high-end NYC locations. So, if you are in New York, do not miss out on a visit at Bar & Books- you can order one of the cities most delicious Blood & Sand there.

Legal Notice   |   Log in to graphic guideline