HEERING CLASSICS TOP 60 SEMIFINALISTS ANNOUNCEMENT

HEERING CLASSICS 60 SEMIFINALISTS ANNOUNCED AS BICENTENARY CELEBRATION CONTINUES

 

HEERING INSPIRING BARTENDERS RISING FOR A CHANCE TO BE A PART OF HISTORY

January 2018 (Stockholm, Sweden) CHERRY HEERING has liquefied the field from over 3,000 inspired bartender entrants to 60 semifinalists, who will move into the next round of the Heering® Classics. As CHERRY HEERING’s role in cocktail history continues 200 years later, the Bicentennial of CHERRY HEERING, a feat achieved by only a handful of consumer brands worldwide, and rare in the spirits world, is continuing to grow as we now move onto the semi-final of the Heering® Classics

The Peter F Heering Classics is an annual competition in four rounds, with bartenders from around the world competing to become one of the ten finalists shaking it up at the final during London Cocktail Week 2018 anf The World´s 50 Best Bars.

Bartenders were asked to make Heering inspired cocktail creations that focue on something equally unique, a favorite classic cocktail, add Heering and give it an unexpected twist! Round one and two are completed with bartenders having created and submitted their Heering filled libations with a focus on “MODERN CLASSICS WITH A TWIST”, creating the next Modern Classic.

Cocktails must have included Cherry Heering, after all this is Modern classics brought together by the one Classic – Cherry Heering. 60 bartenders, 10 from each regio, Europe, Asia, middle East/Africa, North America, Latin America and Australasia, proceeded to Round 3.

 

https://we.tl/ItlhcVNIfE

“After travelling the world tasting the initial Peter F. Heering® Classic cocktails, it’s clear this competition is truly all about the bartenders.”, said Adéle Robberstad, CEO Peter F. Heering

THE GOAL

A once in a lifetime opportunity – Become the 200 years celebration cocktail, and a new signature cocktail for HEERING.

THE PRIZE

Apart from the honour and media exposure, all TEN finalists get airfare and three hotel nights in London during London Cocktail week and will be part of the Worlds 50 Best Bar Ceremony. They will all be filmed and part of the Heering Legends at Difford’s Guide for global distribution. The Grand Prize winner will receive a Stelton shaker and a 3-st op trip around the world to meet and learn from some of the best behind the bars, at some of the Worlds 50 Best Venues.

HOW IMPORTANT IS CHERRY HEERING TO BARTENDERS?

It is often noted by bartenders, that the classic two-volume The Gentleman’s Companion, first published in 1939 by Charles H. Baker (one of the first original cocktail books in the world and still one of the most important) there are more than 130+ cocktail recipes that include Cherry Brandy (thusly, CHERRY HEERING) that is how important CHERRY HEERING has been in cocktails, past, present & future

 THE NEXT ROUNDS

ROUND 3 (April 16-May 22, 2018)

To celebrate 200 tasteful years, CHERRY HEERING will invite the top 60 semifinalist bartenders to create a 200 Years Celebration Cocktail. The cocktail should be a tribute to Cherry Heering turning 200 years – a cocktail contribution for the next century to come –be timeless, i.e. the next Modern Classic – Embodying everything that Heering stands for.

The 60 semifinalist bartenders will then get to present their cocktails themselves in a video. The top ten finalists will then proceed to the final round.

ROUND 4 (October 2018)

THE GRAND FINALE.

The finalists will personally present their take on the 200 Years Celebration Cocktail at the final during London Cocktail Week 2018 and The World’s 50 Best Bars. They will be judged by our international expert jury lead by Simon Difford and cocktail experts from around the world. The finalists will have the unique experience to meet w the judges, one by one, and get personal advice, receive expert coaching and filmed by Difford’s Guide for Heering Legends.

About 1818  

In 1818, the young Peter F. Heering saw the intrinsic potential in an old cherry liqueur recipe that was bestowed upon him. The word spread and soon everybody wanted a taste of the sophisticated Danish liqueur. As with all things fashionable, the aristocracy caught on and before long, Peter F. Heering’s liqueur company was purveyor to royal courts from Great Britain to Japan.

During all of its 200-year-long history, Cherry Heering has been a small but indispensable component of iconic cocktails such as the Singapore Sling and Blood and Sand. Today, as we celebrate the iconic cherry liqueur’s 200th anniversary, Heering can be found in every cocktail bar worth their salt – and will surely remain there for at least another 200 years.

About Peter F. Heering

Cherry Heering was integrated into the premium portfolio of the traditional Dutch family owned company De Kuyper Royal Distillers in October 2017. HEERING liqueur is sold in more than 100 countries all over the world. For more information about Peter F. Heering, please visit https://www.heering.com  www.facebook.com/heeringliqueur https://twitter.com/heering https://www.instagram.com/cherryheering

MEDIA Contact: Global | Anna-Karin Olofsson |Anna-karin@heering.com | Peter F Heering (o) +46 8 412 60 40 (m) +46 70 23 99 100

PETER F. HEERING MODERN CLASSICS COMPETITION 2017 – Pressrelease

     200 YEARS OF HEERING

  GLOBAL CELEBRATION BEGINS

THE PETER F. HEERING CLASSICS QUALIFICATION ROUND STARTS APRIL 18; BARTENDERS AROUND THE GLOBE TO   CREATE A CLASSIC WITH A TWIST HIGHLIGHTING A   REMARKABLE 200 YEARS OF HEERING

April 2017 (Stockholm, Sweden) CHERRY HEERING’s role in cocktail history continues 200 years later. CHERRY HEERING is about to shake up the next modern classic as celebrations begins for the Bicentennial of CHERRY HEERING, a feat achieved by only a handful of consumer brands worldwide and rare in the spirits world.

The Peter F. Heering Classics 200th Anniversary Edition is here! CHERRY HEERING is celebrating the 200th anniversary of the original iconic cherry liqueur and is looking for bartenders to create something equally unique, a favorite classic cocktail, add Heering and give it an unexpected twist. The qualification round starts April 18, 2017.

Around the World in 80 Cities – Beyond the Singapore Sling and Blood & Sand

The HEERING® Global Masterclass Tour will kick off the celebration with a multi-faceted workshop aimed at exploring and inspiring the flavor pairings possible in utilizing CHERRY HEERING® in an original spin on a classic cocktail in 80 cities around the globe executed by bartenders from the W50BB (World’s 50 Best Bars) and other global great faces from our community. Bartenders will taste this classic liqueur with 12 different spirits, an array of bitters, produce and other modifiers and explore possibilities together around the world.

How Important is CHERRY HEERING to Bartenders?

It is often noted by bartenders, that the classic two-volume The Gentleman’s Companion, first published in 1939 by Charles H. Baker (one of the first original cocktail books in the world and still one of the most important) there are more than 130+ cocktail recipes that include Cherry Brandy (thusly, CHERRY HEERING) that is how important CHERRY HEERING has been in cocktails, past, present & future.

 “After 200 years it is still all about the bartender making a connection back to the most important element of what we all do, the customer”, said Adéle Robberstad, CEO Peter F. Heering

”Having the best bartenders around the world making and shaking Cherry Heering Classics with a twist for people at the bar and showing people at home or even in this case an airplane how to make their own classic, is truly what makes the 200 years even that much more exciting!”

The Peter F. Heering® Classics is an annual global competition in four rounds, with bartenders from around the world competing to become one of the ten finalists shaking it up at the final during London Cocktail Week 2018 and The World’s 50 Best Bars.

THE COMPETITION

The 200th Anniversary Competition will be divided into four rounds from April 2017 to the Grand Finale in October 2018.

ROUND 1 [April – May 2017]

MODERN CLASSIC WITH A TWIST | The first challenge is all about creating the next Modern Classic.  CHERRY HEERING is asking bartenders to choose a classic cocktail and give it an unexpected twist. Needless to say, the cocktails must include CHERRY HEERING, after all this is Modern Classics brought together by the one Classic – CHERRY HEERING ™. The top 75% from each region: Europe, Asia, Middle East/Africa, North America, Latin America and Australasia, will proceed to the next round.

ROUND 2 [October – November 2017]

MODERN CLASSIC IN THE SKY | Sometimes simplicity is key – especially 10,000 meters up in the air. This challenge is about simplifying the Modern Classic so that it can be recreated in the aircraft cabin. It still has to look and taste like their Modern Classic from round 1. We therefore recommend bartenders use commercially available products. The ten best contestants from each region will then proceed to the next round.3

ROUND 3  [April – May 2018]

200 YEARS CELEBRATION COCKTAIL | To celebrate 200 tasteful years, CHERRY HEERING invites you to create a 200 Years Celebration Cocktail. The cocktail should:

– Be a tribute to Cherry Heering turning 200 years – Be a cocktail contribution for the next century to come – Be timeless, i.e. the next Modern Classic – Embody everything that Heering stands for

The contestants will get to present their cocktails themselves in a video. The top ten finalists will then proceed to the final round.

ROUND 4   [October 2018]

THE GRAND FINALE | The top ten finalists will get personal coaching from the judges before the Grand Finale and be filmed by Difford’s Guide for Heering Legends.

The finalists will personally present their take on the 200 Years Celebration Cocktail at the final during London Cocktail Week 2018 and The World’s 50 Best Bars. They will be judged by our international expert jury lead by Simon Difford and cocktail experts from around the world.

For more details, i.e. laws, regulations and Q&A, visit www.heering.com

About 1818  

In 1818, the young Peter F. Heering saw the intrinsic potential in an old cherry liqueur recipe that was bestowed upon him. The word spread and soon everybody wanted a taste of the sophisticated Danish liqueur. As with all things fashionable, the aristocracy caught on quickly.

Peter F. Heering’s liqueur company was purveyor to royal courts from Great Britain to Japan.

Throughout it’s 200-year-long history, Cherry Heering has been a small but indispensable component of iconic cocktails such as the Singapore Sling and Blood and Sand. Today, as we celebrate the iconic cherry liqueur’s 200th anniversary, Heering can be found in cocktail bars all over the world – and will surely remain there for another 200 years.

HEERING liqueur is sold in more than 100 countries all over the world. For more information about Peter F. Heering, please visit https://www.heering.com https://www.facebook.com/HeeringLiqueur/

MEDIA Contact: Global | Anna-Karin Olofsson |Anna-karin@heering.com | Peter F Heering (o) +46 8 412 60 40 (m) +46 70 23 99 100 *For Hi res images, recipes and general brand press queries

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2016 PETER F HEERING CLASSIC CHALLENGE

PRESSRELEASE:

THIRSTY FOR A CLASSIC CHALLENGE?

THE 2016 PETER F. HEERING®  CLASSIC CHALLENGE – MODERN CLASSICS BROUGHT TOGETHER BY THE ONE CLASSIC –  CHERRY HEERING®

April 2016 (New York, New York) CHERRY HEERING®, the most famous Cherry Liqueur, purveyor to the Royal Danish Court and produced since 1818, recently inspired bartenders across the globe by announcing The Heering Legends, in celebration of the 100th Anniversary of the Singapore Sling, and today announced the launch of The 2016 PETER F. HEERING CLASSIC CHALLENGE the annual global bartender competition.

The 2016 PETER F. HEERING CLASSIC CHALLENGE invites the best bar talent in the world to contribute to cocktail history by creating their version of a modern classic cocktail, using CHERRY HEERING® liqueur.  The competition builds on successful years of the PETER F. HEERING SLING AWARD, which received tremendous support from bartenders, invited to create their version of the Singapore Sling,  one of the oldest classic cocktails, created in 1915 featuring CHERRY HEERING® liqueur as the main ingredient. Bartender Niang Tong Boon created this famous and now classic Singapore Sling at the Raffle’s Hotel in Singapore.

The 2016 PETER F. HEERING CLASSIC CHALLENGE asks bartenders from around the globe to pick a  classic cocktail and modernize it with a twist that best defines their talent, taste, personality and what most inspires them about using CHERRY HEERING® in a modern classic cocktail. This annual CHERRY HEERING® competition starts with four rounds, with ten semi-finalists competing to become one of the five finalist shaking up their inspired CHERRY HEERING® cocktail during the spectacular London Cocktail Week.

“The evolution of our annual cocktail competition from the Heering Sling Award to the highly anticipated Heering Classic Challenge is perfectly timed to complement the recently revealed Heering Legends, which serves as the ultimate showcase of why Peter F. Heering inspires bartenders around the globe to create their ultimate modern classic cocktail”, said Adéle Robberstad, CEO Peter F. Heering

How to participate | The 2016 PETER F. HEERING Classic Challenge

Qualification – Pick a classic cocktail and create a modern classic with a twist. We encourage the use of local ingredients in order to recreate the recipe, commercially available products are recommended. The drink must include CHERRY HEERING®. Upload a picture and the recipe between April 18th and May 22nd, 2016 to www.heering.com or Facebook

Quarterfinal – An international expert jury will select one winner from each participating country. Out of the national winners, ten will be selected for the semi-final

Semi-Final – The ten semi-finalists will compete during London Cocktail Week at the beginning of October. Our international expert jury will then choose five finalists among the ten. Apart from the honor and media attention, all ten semi-finalist get airfare and hotel stay in vibrant London

Finale – The five finalists will personally present their cocktails and philosophy behind them at the final during London Cocktail Week 2016. The winner receives €500, a Stelton Shaker and global exposure

Key DatesApril 18th through May 22nd – Entries from Participants June – One Winner Market, August – Qualifiers Semi-Finals, October 4th through 5th – 10 Semi-Finalists, October 6th – 5 Finalists

Register to participate here  www.heering.com

CHERRY HEERING® is an intricate and indispensable component of iconic cocktails such as The Singapore Sling and Blood & Sand, which is exactly how CHERRY HEERING® likes to be seen; as an accessory that adds lavishness, extravagance and civilization to the mix.

The Heering Legends was recently on location around the globe shooting an exclusive series of unique and inspiring content for what will be aptly entitled The Heering Legends, in celebration of the 100th Anniversary of the Singapore Sling. The iconic HEERING® brand inspired The Heering Legends, which was shot in such cocktail hot spots from New York to New Orleans, London to Sydney and Berlin to Singapore. The Heering Legends videos aim to spread the legendary status of the incredibly iconic Singapore Sling, which simply is not a Singapore Sling without CHERRY HEERING. http://www.peterfheering.com/

 

HEERING® COFFEE liqueur is made from a recipe using only natural ingredients and with no additives or artificial coloring. The base is a smooth blend of Caribbean rum, coffee and cacao. COFFEE HEERING® and CHERRY HEERING® are both OU certified.

COFFEE HEERING® was announced as the Liqueur of the Year at the Annual Bar Biz Spirits Competition by the Editorial and Publishing Staff of the Bar Business Magazine.

HEERING liqueur is sold in more than 100 countries all over the world. For more information about Peter F. Heering, please visit https://www.heering.com  www.facebook.com/heeringliqueur  cherryheering Heering

MEDIA Contact: United States | James Monahan | james@monahanpr.com |(m) 917.826.9449

MEDIA Contact: Global | Anna-Karin Olofsson |Anna-karin@heering.com | Peter F Heering (o) +46 8 412 60 40 (m) +46 70 23 99 100  *For Hi res images, recipes and general brand press queries

 

 

 

 

 

 

 

 

 

 

 

 

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