HEERING BRAND TAKES CENTER STAGE AT FAMOUS MANHATTAN BAR IN SINGAPORE

PRESSRELEASE

HEERING BRAND TAKES CENTER STAGE AT FAMOUS MANHATTAN BAR IN SINGAPORE

PETER F. HEERING® 100TH SINGAPORE SLING ANNIVERSARY CELEBRATION AT TOP 50 GLOBAL COCKTAIL INSTITUTION
March — 2016 (New York, New York) — Peter F. Heering, most famous for Cherry Heering Liqueur, purveyor to the Royal Danish Court, has been produced since 1818 Peter F. Heering has joined together with the spectacular Manhattan Bar, located in the Regent Hotel Four Seasons in Singapore, to continue 100th Anniversary celebrations of the Singapore Sling, the most classic Cherry Heering cocktail ever created.
The Manhattan Bar which derives inspiration from the first Golden Age of cocktails that reached its apogee in 1920s and 30s New York is now impressively realized in the mould of the archetypal New York grand hotel bar, which is Manhattan Bar – and is also now home to the Cherry Heering inspired cocktail – Family and Friends Barrel Sling.
Top finalists from the 2015 Peter F. Heering Sling Award® were invited to collaborate on a special Sling cocktail recipe which turned out to be Family and Friends Barrel Sling.
The Barrel Sling is aging specially in cask number 100, due to the 100th year Celebration of the Singapore Sling at the Manhattan Bar’s unique On-premise Rickhouse that prominently showcases an array of over 100 specially imported American oak casks.
“This is a once in a lifetime collaboration between an iconic brand, which is Peter F. Heering featuring Cherry Heering in a once in a lifetime cocktail recipe, Family and Friends Barrel Sling”, said Adéle Robberstad, CEO Peter F. Heering
By personal and private invitation only, famous brands and mixologist are selectively asked to create unique and inspired bespoke barrel cocktail recipes when visiting Manhattan Bar.
FAMILY AND FRIENDS BARREL SLING
• Cherry Heering Liqueur     20ml
• Tanqueray 10                      30ml
• Diplomatico Blanco            20ml
• Koko Kanu                            15ml
• Manzanilla sherry               15ml
• Orange Curacao                  10ml
• Angostura Bitters                4 dashes

Page No. 2 – CHERRY HEERING® – Manhattan Bar | Singapore Sling
The Manhattan Bar ranks number 35 in “The World´s 50 Best Bars 2015” as anointed annually by Spirits legend, Dave Wondrich, an elite list which is presented annually in London.
Family and Friends Barrel Sling is being kept in the exclusive cellar of the Manhattan Bar and will be tapped as the Peter F. Heering brands turns 200 years 2018.
CHERRY HEERING® is an intricate and indispensable component of iconic cocktails such as The Singapore Sling and Blood & Sand, which is exactly how CHERRY HEERING® likes to be seen; as an accessory that adds lavishness, extravagance and civilization to the mix.
CHERRY HEERING® continues to evolve and recognize that even the timeless classics need a refreshing remake now and then, thus CHERRY HEERING® has challenged the best of the best behind the world’s bars to create their own modern classic interpretation of The Singapore Sling and also possibly writing their name in the history of cocktails.
HEERING® COFFEE liqueur is made from a recipe using only natural ingredients and with no additives or artificial coloring. The base is a smooth blend of Caribbean rum, coffee and cacao. COFFEE HEERING® and CHERRY HEERING® are both OU certified.
COFFEE HEERING® was announced as the Liqueur of the Year at the Annual Bar Biz Spirits Competition by the Editorial and Publishing Staff of the Bar Business Magazine.
HEERING® liqueur is sold in more than 100 countries all over the world and is the essential ingredient in the world famous Singapore Sling and Blood and Sand cocktails. For more information about Peter F. Heering, please visit

https://www.heering.com www.facebook.com/heeringliqueur cherryheering Heering

MEDIA Contact: United States | James Monahan | james@monahanpr.com |(m) 917.826.9449
MEDIA Contact: Global | Anna-Karin Olofsson |Anna-karin@heering.com | Peter F Heering (o) +46 8 412 60 40 (m) +46 70 23 99 100
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