200 YEARS LATER…….PETER F HEERING pressrelease




March — 2017 (Stockholm, Sweden) 100 cities in 100 days around the globe. As CHERRY HEERING® moves into the brand’s 200th year celebration this moment in time would not be possible without the unprecedented support from the global bartender community. Simply put, the CHERRY HEERING® brand certainly would not be behind the bar or on the shelves without the passionate support of this tireless group of cocktail professionals.

Now CHERRY HEERING® is building on this support with the launch of the CHERRY HEERING® Celebrating 200 Tasteful Years with a unique educational Workshop & Masterclass – “Modern Classics” executed by some of the best bartenders and venues in the world.

“Our goal is to have bartenders from around the world understand this 200-year-old product and see beyond the Singapore Sling and Blood & Sand or any other classic cocktail where Heering is a must”, and executed by the best bartenders and venues in the world, said Adéle Robberstad, CEO Peter F. Heering “Heering has stood the test of time for a reason, and the bartenders recognized it”

Why CHERRY HEERING® Workshop & Masterclass?

CHERRY HEERING® prides itself on the relationships it has built around the world with established bars, historic bars and new bars. It has been of the utmost importance for us to be able to work with any bar. In 2016 World’s Best Bars (W50BB) was a shining example of many bars in one spectacular setting at London Cocktail Week that had a real, natural and beautiful relationship and history with CHERRY HEERING®, which was the only liquor sponsor of World’s Best Bars (W50BB) and it increased the momentum for the CHERRY HEERING® brand leading into the continuance and global reach of the CHERRY HEERING® Workshop & Masterclasses which will have a different element at each workshop and masterclass provided by the host bartender who will add their unique experience and expertise which is precisely the inspired aim of the CHERRY HEERING® Workshop & Masterclasses.

About the CHERRY HEERING® Workshop & Masterclasses

The CHERRY HEERING® Workshop & Masterclass is a multi-faceted workshop aimed at exploring and inspiring the flavor pairings possible in utilizing CHERRY HEERING® in an original spin on a classic cocktail in 75+ cities around the globe executed by people from the W50BB and other global great faces from our community. Bartenders will taste this classic liqueur with 12 different spirits, an array of bitters, produce and other modifiers and explore possibilities together around the world.

 CHERRY HEERING® has its place it the modern world, not just in the W50BB, not just in the classic cocktails or modern classics but as THE modifier in any cocktail and works great with all base spirits that our Masterclass will show.

The CHERRY HEERING® Workshop & Masterclass was developed by H Joseph Ehrmann from Elixir Bar in San Francisco, one of the first whiskey bars in the US and very early out cocktails. H developed the format and executed the first Masterclasses in LA, SF and Kansas City with full houses, a well reputable man from the cocktail scene in San Francisco. To date 20+ The CHERRY HEERING® Workshop & Masterclasses have been executed in the U.S., Singapore, Canada, Ukraine and Sweden with an inspired response from the trusted bar community.

CHERRY HEERING® Workshop & Masterclasses 2017 Schedule

CHERRY HEERING® Workshop & Masterclasses include visits to Manhattan Bar, Singapore, The Clumsies, Athens, Linje TIO, Sweden, Ruby Cocktail Bar, Copenhagen, Himkok, Oslo, Lost + Found, Cyprus, Licoreria Limantour, Mexico City, Bootlegger, Bangalore, Happiness Forgets, London, Quinary, Hong Kong, Taste & Spirits, Amsterdam, Bar Trench, Tokyo, Epic Bar, Shanghai, Trillby & Chadwick, Helsinki, Central Station, Beirut, Vasco Bar, Sydney, Inge’s Bar, Taipei, Cocktail Kitchen, Dubai, Walker Inn, Los Angeles, Broken Shaker, Miami, Charles H, Seoul, Botanika, Tel Aviv, Call Soul, Munich, Little Link, Cologne, Galander Bar, Kreuzberg Berlin to name a few. Furthermore, the classes will be held by some of the most admired and trusted professionals from the global bartender scene, some in their own venue and others as guest mixologists at the most highly reputable venues – all committed to further the knowledge and use of CHERRY HEERING®, celebrate the 200th year history of this iconic brand and bring it to the attention of a new generation of mixologists for the start of the next 200 years. For the full schedule (see link here): www.heering.com/masterclass/

What’s Next? It’s Classic.

Bartenders from around the world will find out about this year’s special addition of our annual global competition. This year’s competition will be part of our 200-year celebration of the queen cherry — THE PETER F. HEERING® CLASSIC CHALLENGE – MODERN CLASSICS BROUGHT TOGETHER BY THE ONE CLASSIC HEERING® a very special edition to our drink competition. www.heering.com

CHERRY HEERING® is making sure the 200th year history is celebrated in conjunction with another important number — fifty. CHERRY HEERING® is working close with Worlds 50 Best Bars and our Heering Legends and other famous faces in the industry that has been contributing to the todays cocktail scene (see link here)


CHERRY HEERING® is honored of being the only liqueur sponsor to World’s 50 Best Bars (W50BB), for many people on the bucket list to visit

HEERING liqueur is sold in more than 100 countries all over the world.

CHERRY HEERING® is an intricate and indispensable component of iconic cocktails such as The Singapore Sling and Blood & Sand, which is exactly how CHERRY HEERING® likes to be seen; as an accessory that adds lavishness, extravagance and civilization to the mix.

CHERRY HEERING® continues to evolve and recognize that even the timeless classics need a refreshing remake now and then, thus CHERRY HEERING® has challenged the best of the best behind the world’s bars to create their own modern classic interpretation of a Classic Cocktail and possibly writing their name in the history of cocktails.

 HEERING® COFFEE liqueur is made from a recipe using only natural ingredients and with

no additives or artificial coloring. The base is a smooth blend of Caribbean rum, coffee and

cacao. COFFEE HEERING® and CHERRY HEERING® are both OU certified.

COFFEE HEERING® was announced as the Liqueur of the Year at the Annual Bar Biz Spirits Competition by the Editorial and Publishing Staff of the Bar Business Magazine.

For more information about Peter F. Heering, please visit


Intl. Cheering heering konkurrence. Er du klar? on drinksmeister.dk

Tørstig efter en klassisk udfordring?

April 2016 (New York, New York) — CHERRY HEERING®, den mest kendte kirsebær likør, leverandør til det danske hof og produceret siden 1818, inspirerede fornyelig bartenderer over hele kloden ved annonceringen af The Heering Legends. Annonceringen kom i forbindelse med fejringen af 100 året for The Singapore Sling. Men i dag annonceres lanceringen af The 2016 PETER F. HEERING CLASSIC CHALLENGE, den årlige globale bartender konkurrence.
The 2016 PETER F. HEERING CLASSIC CHALLENGE inviterer verdens bedste bartalenter til at bidrage til cocktail historien ved at indbyde dem til at kreere deres egen version af en moderne klassisk cocktail med brug af CHERRY HEERING® likør. Konkurrencen bygger på succesfulde år med The PETER F. HEERING SLING AWARD, som modtog enorm støtte fra bartendere, der var inviteret til at kreere deres egen version af cocktailen Singapore Sling. Singapore Sling er en af de ældste klassiske cocktails, skabt i 1915 med CHERRY HEERING® likør som hovedingrediens. Det var bartender Niang Tong Boon, som skabte den velkendte, og nu klassiske, Singapore Sling på Raffle’s Hotel i Singapore.
The 2016 PETER F. HEERING CLASSIC CHALLENGE får bartendere fra hele verden muligheden for at vælge en klassisk cocktail og modernisere den med et twist af hvad der bedst definerer deres talent, smag, personlighed og med hvad, der mest inspirerer dem ved at bruge CHERRY HEERING® i en moderne klassisk cocktail. Dette års CHERRY HEERING® konkurrence starter med fire runder med ti semifinalister, som alle konkurrerer om at blive én af de fem finalister, som får lov til at shake deres CHERRY HEERING® inspirerede cocktail til finalen under den spektakulære London Cocktail Week.”
“The evolution of our annual cocktail competition from the Heering Sling Award to the highly anticipated Heering Classic Challenge is perfectly timed to complement the recently revealed Heering Legends, which serves as the ultimate showcase of why Peter F. Heering inspires bartenders around the globe to create their ultimate modern classic cocktail”, said Adéle Robberstad, CEO Peter F. Heering

Hvordan deltager man? | The 2016 PETER F. HEERINGS KLASSISKE UDFORDRING
Kvalifikation – Vælg en klassisk cocktail og skab en moderne klassiker med et twist. Vi vil opfordre til brugen af lokale ingredienser og desuden er kommercielt tilgængelige varer anbefalet. Drinken skal indeholde CHERRY HEERING®. Upload et billede samt din opskrift mellem d. 18. april og d. 22. maj 2016 på www.heering.com eller Facebook.

Kvartfinale – En international ekspert jury vælger en vinder fra hvert deltagende land. Ud af de nationale vindere, vil ti deltagere blive udvalgt til semifinalen.

Semifinale – De ti semifinalister skal konkurrere under London Cocktail Week i begyndelsen af oktober. Vores internationale ekspert jury vil her udvælge fem finalister mellem de ti deltagere. Udover den store ære at deltage samt den store medie dækning, vil de ti semifinalister få flytransport og hotelophold i forbindelse med konkurrencen.

Finale – De fem finalister skal personligt præsentere deres cocktails og filosofien bag dem til finalen under London Cocktail Week 2016. Vinderen modtager €500, en Stelton Shaker og global eksponering.

Vigtige datoer – 18. april til 22. maj – Tilmelding fra deltagere, Juni – Én vinder per land udvælges, August – Kvalificering til semifinalen, 4. oktober til 5. oktober – 10 Semifinalister, 6. oktober – 5 Finalister
For deltagelse, register her www.heering.com

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