Uwe Christiansen & 1984 – One of Heering´s 200 year

Words by: Jeffrey Morgenthaler

The word “legend” is thrown around pretty lightly these days. But what makes a legend? In my opinion, it takes time. And Uwe Christiansen is one of those bartenders who not only has been doing incredible things in his career, he’s been doing them for much, much longer than most.

Uwe began his hospitality career back in 1983, working internationally everywhere from South Africa, to Greece, to cruise ships like the Queen Elizabeth 2. But in 1991 he settled down back in Hamburg, Germany and began a long stint at the legendary Angie’s Nightclub in the Reeperbahn. After six years at one of the craziest bars in Germany, Uwe finally opened his own bar, Christiansen’s Fine Drinks & Cocktails in St. Pauli, Hamburg in 1997.

And from there his career really takes off. Keep in mind that this is well before the cocktail renaissance we’re currently enjoying today. That’s what a revolutionary Uwe is. In 2003 he opened a discotheque. In 2006 he consulted on the Imp Bar in Shanghai. In 2009 he opened a tiki bar. He has an event space in the Reeperbahn that regularly hosts up to 20,000 people. He consults on new products for Lufthansa and Pusser’s Navy Rum. He has his own line of liqueurs. He even has a gin.

Uwe is a member of the exclusive Leaders Club, a European association of selected innovative restaurateurs. He is on the jury of international spirits competitions, writes for several magazines, and has published three books. And in his free time he lives at the Hamburg fish market, rides a motorbike, and works on old cars when he can. Even writing about what he does makes me fatigued.

As an example of Uwe’s legendary career, think about the first time you heard about the Singapore Sling. For me, it was in the late 1990s. For many reading this, it was probably sometime in the past decade. But way back in 1986, Uwe was posted up at the bar at the Raffles Hotel in Singapore, tipping the bartender and pressuring him for the exact measures of the Singapore Sling. After a lot of money and a lot of pressure, the bartender eventually acquiesced and copied the recipe for Uwe straight out of the recipe book at the Long Bar.


Which is an amazing thought to me, that Uwe was so far ahead of the curve that he was genuinely interested in one of the most classic Cherry Heering cocktails, so interested in fact, that he sought out the recipe from the bar that originally created it. That’s dedication. Uwe is passionate about this stuff, and has been passionate about it for so long that it’s easy to forget that.

The year that Uwe selected is a testament to this: 1984, the year he first began behind the bar. The bar was Charlie Parker’s in Sea Point, Cape Town, South Africa. For Uwe, it was a turning point in his career from supermarket manager to bartender, his first experience with Cherry Heering, and the beginning of a long and prosperous career.

The drink is called Red and White… Dynamite, an ode to the regional soccer fans. And since the North of Germany is so close to Denmark, the cocktail calls for aquavit. Uwe wanted to create a cocktail than anyone can mix at home, a unisex drink, a drink that celebrated everything about home and his history with the place. And that pretty much sums up Uwe: He’s a classic, a product of Hamburg, and dedicated to pushing the boundaries while still keeping an eye on tradition and delivering a good time to his guests.

A good measure of Cherry Heering is mixed with a touch of Danish aquavit, white creme de cacao, and fresh lime juice. The drink is then shaken hard with ice cubes, and strained over crushed ice in an antique glass. The cocktail is garnished with a dried orange and a cherry, and then the whole thing is finished with a red and white paper straw. Red and White… Dynamite!

I’m lucky to know Uwe, and I have such great admiration for the man that has been a leader in our industry for decades. Let’s all raise a class to him and celebrate the fact that he’ll be doing this for many more decades to come.

Red & White Dynamite Cocktail

3cl Cherry Heering

1cl Aalborgs Jubileums Akvavit

2cl Creme de Cacao white

2cl Lime juice

Glass: Antique glass

Garnish: Dehydrated orange wheel, red & white paper straw

Method: Shake all ingredients with ice and strain into glass with crushed ice

Bartenders invited to Singapore Sling comp on Theshout.com

By Sacha Delfosse – editor bars&clubs

Australian bartenders are being invited to pull out their Cherry Heering liqueur bottles and enter this year’s Peter F. Heering Sling Award.

The award celebrates the classic Singapore Sling cocktail and one of the key ingredients of the drink, Cherry Heering, a liqueur that has been around since 1818 and which is still sold in over 100 markets.

“The iconic Peter F. Heering brand has had an unprecedented march back onto the back and front bar all around the world over the past few years and The Sling has always been the champion cocktail for Cherry Heering,” said Peter F. Heering CEO, Adéle Robberstad.

As part of the competition, bartenders have been invited to come up with their own twist on the classic Singapore Sling. Just as in the original Singapore Sling recipe, the drink will need to contain the iconic Cherry Heering liqueur.

No homemade syrups or other infusions will be allowed. Bartenders will also be required to name and photograph their cocktail entry and upload the pictures and the recipe to the brand’s website anytime between April 22 and May 25.

A winner will be chosen from each competing country by an international jury. From there the top 15 will move on to the semi-final round, from where the five finalists will be decided.

The five finalists will be flown to the BCB Bar Convent in Berlin, Germany in early October to present their cocktails, and the winner will be voted for by a mixture of expert judges and audience members. The winner will take home €500 and a silver Stelton shaker from Denmark.







 The Spectacular Le Croco Bleu to host the Top 5 Peter F. Heering Sling Award Cocktail Finalists


September — 2013 (Berlin, Germany)The Top 5 finalists for the Peter F. Heering Sling Awards are zooming to Berlin, Germany to compete for the global 2013 Peter F. Heering Sling Award at the BCB Bar Convent in Berlin, October 8th – 9th, 2013. The Sling cocktail has not attained such global attention since one of the earliest bar stars (though we are sure he was unaware of said stature) Ngiam Tong Boon, a Hainanese bartender working at the Long Bar in Raffles Hotel Singapore created the Singapore Sling.


The Sling will star in Berlin and will be officially “shaken and stirred” with an opening speech from US bar legend Dale DeGroff, entitled “Sling into the Fling: The evolution of Slings Around the World”at the BCB. The cool and equally amazing Le Croco Bleu, will set the backdrop and be the place to be seen and sip for the finale.


These elite global bar stars were challenged to create their own interpretation of the classic cocktail, The Singapore Sling. They were awarded with a personal mini-computer tablet to immortalize the creation of their interpretation of the SLING.


The following are the 5 Global Finalists for the 2013 Peter F. Heering Sling Award


  • England |Rye Sling Star |Ben Manchester |Hotel du Vin, Brighton

Rye Whiskey | CHERRY HEERING | Applejack | Green Chartreuse | Dash Cherry Bitters | Cloudy Apple Juice | Lemon Juice


  • Spain | Passage of Singapore | Juan Jose Maillo Garrido |Cameo Bar

Gin | Basil Sheets | Slices of Ginger | CHERRY HEERING | Benedictine | Laphroaig | Natural Pineapple Puree | Grenadine | Dash Angustura Bitters | Fresh Lime Juice


  • USA | Highland Sling | Michael Flannery |Apt 13

 CHERRY HEERING | Siete Leguas Blanco Tequila | Fresh Pineapple Juice | Fresh Tangerine Juice | Fresh Lime Juice | Benedictine | Green Chartreuse | Dale DeGroff Pimento Bitters | Mist Del Maguey Chichicapa

  • USA | The Bucktown Sling | AnneMarie Sagoi |The Charleston

Gin | Guava nectar | Fresh lime juice | CHERRY HEERING | Clément Creole Shrubb | Yellow Chartreuse | Angostura bitters | Bittercube Cherry Almond bitters


  •  USA | Sterling Sling| Lucinda Sterling |Middle Branch Bar

 CHERRY HEERING | Fresh Pineapple Juice | Gin | Drambuie | Fresh Lime | Pomegranate syrup | 1 Raw Egg White


The iconic Peter F. Heering brand has had an unprecedented march back onto the back and front bar all around the world over the past few years and The Sling has always been the champion cocktail for Cherry Heering”, said Adéle Robberstad, CEO, Peter F. Heering /Maison Heinrich

The Singapore Sling is a South-East Asian cocktail, a long drink developed sometime before 1915by Ngiam Tong Boon, a Hainanese bartender working at the Long Bar in Raffles Hotel Singapore. It was initially called the gin sling, a sling was originally an American drink composed of  a spirit, water, sweetener and flavored – now CHERRY HEERING® the essential ingredient in the world famous Singapore Sling, has challenged the world’s best bartenders with the announcement of the 2013 Peter F. Heering SLING Award®.


2013 Peter F. Heering Sling Awards Global Jury


  • Dale DeGroff: Master Mixologist Dale DeGroff, has pioneered a gourmet approach to recreating the great classic cocktails. DeGroff has been credited with reinventing the profession of bartending and setting off the cocktail explosion that continues to transform the industry


  •  Ulf Neuhaus: President of the Germany Bartender Union DBU , Owner of the New Town Bar, Kakadu Bar and Royal (all in Dresden) and Visionary for the bar culture in Germany



  • Chanet Deleuran: Food critic for Smag & Behag Magazine in Copenhagen, Denmark


  • Kirsten Holm: Owner of renowned Copenhagen K-Bar and 20+ year board member of The Danish Bartender Association


  • Richard Broni: Chief Mixologist for Peter F. Heering


MC: Philip Duff: A jet-set bartender of the first order, Irishman Philip Duff is one of the cocktail world’s best-loved presenters & trainers, and an in-demand beverage consultant to drinks companies around the world


Peter F. Heering has had the unique honor to be purveyor to every royal court worthy of their name while possessing the proper style, class and breeding to socialize across the courts of the world. HEERING® has always been fashionable. CHERRY HEERING® is a small but indispensable component of iconic cocktails such as The Singapore Sling, and that is exactly how HEERING® likes to be seen; as an accessory that adds lavishness, extravagance and civilization to the mix.


HEERING® continues to evolve and recognize that even the timeless classics need a refreshing remake now and then, thus HEERING® has challenged the best of the best behind the world’s bars to create their own interpretation of The Singapore Sling and also possibly writing their name in the history of cocktails.


CHERRY HEERING liqueur is sold in more than 100 countries all over the world and is the essential ingredient in the world famous Singapore Sling and Blood and Sand cocktails. For more information about Peter F. Heering, please visit https://www.heering.com

www.facebook.com/heeringliqueur cherryheering Heering


German press release: new distributor for Heering in Germany

FACHPRESSEMITTEILUNG Eckernförde 23.03.2009

BEHN übernimmt Vertrieb des Liqueur‐Klassikers HEERING CHERRY LIQUEUR
Mit der traditionsreichsten Liqueurmarke der Welt –HEERING CHERRY LIQUEUR‐ verstärkt die Waldemar Behn GmbH in Eckernförde ihr Import‐Portfolio um einen besonders klangvollen Namen.
Die bereits 1818 im dänischen Kopenhagen von Peter F. Heering begründete Spirituosen‐Spezialität
wechselt zum 1. April 2009 vom bisherigen Importeur MAXXIUM zu dem norddeutschen

Familienunternehmen, das selber auf eine fast 120jährige Unternehmensgeschichte zurückblicken
kann. HEERING CHERRY LIQUEUR errang Weltruhm, nachdem 1915 im Luxushotel RAFFLES der
legendäre Singapore Sling mit HEERING CHERRY LIQUEUR erschaffen worden war.

„Wir freuen uns außerordentlich darüber, dass die ebenfalls familiengeführte schwedische XANTÉ
Company als heutiger Markenhalter zu der Überzeugung gelangt ist, dass wir dieses Markenjuwel
hier in Deutschland am besten voranbringen können“, erklärt BEHN‐Geschäftsführer Rüdiger Behn.
Mit der internationalen Cream Liqueur‐Marke DOOLEY`S ORIGINAL TOFFEE & VODKA, dem stark
wachsenden Premium‐Bitter ORIGINAL RADEBERGER BITTER und dem exklusiven Karibik‐Rum
RON MATUSALEM (Import) hat sich BEHN im Segment der hochwertigen Bar‐Spirituosen bereits
einen guten Namen gemacht. „Die HEERING Akquisition zeigt auch an, dass wir uns strategisch
immer stärker in diesem Segment engagieren wollen“, verdeutlicht Rüdiger Behn.

Mats Nilsson, Global Sales Director für die Marke HEERING, begleitete bereits die
Außendienstschulungen bei BEHN und zeigte sich beeindruckt vom neuen Partner: „Bei BEHN denkt
man konsequent in Premium‐Marken, und wir haben eine große Leidenschaft und tiefes Verständnis
für unsere Marke HEERING CHERRY LIQUEUR wahrgenommen“, argumentiert Nilsson die
Entscheidung für BEHN, „zudem verfügt unser neuer Partner über eine besonders starke und
motivierte Außendienstmannschaft mit sehr guten Kontakten zu Fachhandel und Gastronomie,
gerade davon versprechen wir uns eine kontinuierlich erfolgreiche Entwicklung“.
Exzellente Kommunikations‐ und Werbemittel für den PoS begleiten den Auftritt von HEERING
CHERRY LIQUEUR, der mit seiner innovativen „Accessorize“‐Kampagne (Modedesigner und Bartender
inspirieren sich gegenseitig mit ihren Kreationen) auch in Deutschland schon für großes Aufsehen
und viel Sympathien aus der Bartender‐Szene gesorgt hat. „Wir mögen diesen neuen Spirit in der
Marke sehr, das erschließt HEERING CHERRY LIQUEUR zusätzliche Konsumenten“, betont Rüdiger
Behn, der noch weiteres Potential sieht: . „Auch die in Deutschland neu startende Variante HEERING COFFEE LIQUEUR hat uns alle qualitativ derartig überzeugt, dass wir auch viele andere gern davon überzeugen wollen.“

Heering World News from Germany

Heering Accessorize 2009 is a global fashion competition intended for the worlds most talented and aspiring designers. Cherry Heering is looking for designers to create a cocktail dress inspired by one of six Cherry Heering cocktails, created by Scandinavian world class mixologist Richard Broni. The most exciting feature of this competition is that one winning designer will be awarded their own runway show at the Internationally acclaimed Copenhagen Fashion Week (Spring/Summer 2010).

The inspired Cherry Heering cocktails come in six categories: Classic, Romantic, Exotic, Vintage, Dramatic and RocknRoll. The qualifying rounds will be an online experience, with one winner being selected from each of the participating countries, with the Grand Finale taking place at the legendary Raffles Hotel in Singapore on June 4th, 2009. The Raffles Hotel is home of the famous Singapore Sling, the iconic cocktail that made Cherry Heering renowned around the world.

The Inspirational Cocktails:
1.CLASSIC: The original Singapore Sling a traditional Singapore Sling, with Cherry Heering as it was originally created at Raffles Hotel in 1915.
2.ROMANTIC: Cherry Blossom – a romantic Champagne cocktail with Cherry Heering and rose leaves served in a coupette, instead of a traditional champagne glass to highlight the drink.
3.EXOTIC: Spice Coffee Heering a challenging and spicy combination of tastes: Heering coffee liquor, chili, raspberry and lemon.
4.VINTAGE: Pisco Heering the first cocktails were called sours, and this vintage drink is layered sour- drink with Cherry Heering, served in a classic sherry glass.
5.DRAMATIC: Heering Rebel a truly dramatic, Bordeaux-red wine drink with coarse black ground pepper and Cherry Heering.
6.ROCKNROLL: Cherry Heering Gone Wild a cool unisex drink, a rocking bourbon cocktail with Cherry Heering served in a rocks glass.

Some requirements for participation in Heering Accessorize 2009:

•Fashion design students that are in the last year of education or a newly established (1-3 years) fashion designer with their own business

•Submission requirements include a technical drawing, a description of the dress and a description of the fabric along with a current resume

•One US online winner will receive financial help to produce their dress, together with a mini collection (two more dresses) that will be presented on the catwalk at the International Grand Finale in Singapore. More than 15 countries are expected to compete

•The US design winner will also compete with the US mixology winner against the international teams for a larger global prize

Please visit www.heering.com for more details and rules.

All participants must be 21 years of age or older.

The deadline for entry into Heering Accessorize 2009 is February, 28th, 2009.

Heering promo in Puttgarden

During 7 weekends in November and December Heering will be in Puttgarden for tastings and promotion of the brand. So if you are going to Germany for some Christmas shopping, be sure to get Heering Cherry Liqueur with some cheese at the Puttgarden border shop.

Heering at the Bar Convent in Berlin

Heering was this year present with their Heering Cherry and Heering Coffee liqueur at the Bar Convent in Berlin (29.09.08 -30.09.08). The Bar Convent is the most popular fair for bartenders and bar owners in Germany. There were about 2000 visitors and Heering had its own display where cocktail and tastings of Cherry Heering and Coffee Heering were done. There was also a lot of information going out on the upcoming Accessorize 2009 competition and a lot of bartenders signed up their interest.

Maxxium to distribute XANTÉ and HEERING

Maxxium strikes a deal to distribute XANTÉ and HEERING in the Nordics
Maxxium Nordic (Sweden, Norway, Denmark and Finland) has agreed on a distribution partnership with the owners of XANTÉ Pear & Cognac Liqueur and HEERING Cherry Liqueur starting September 1st 2007. XANTÉ and HEERING were previously distributed by V&S Group.

Maxxium Global Travel Retail is already exclusive distributor of XANTÉ and HEERING in global travel retail. Furthermore, Maxxium distributes HEERING Cherry Liqueur in Germany, the Netherlands, Canada and Mexico. As part of the new agreement XANTÉ will be added to Maxxium’s domestic portfolio in Germany.

– “We’re delighted to get XANTÉ in our Nordic portfolio, where its’ premium position fits perfectly.”, says Timo Kousa, Nordic Regional Managing Director at Maxxium. “In fact, this premium liqueur is a complete success story. Introduced just ten years ago, XANTÉ is today one of the top selling liqueurs in the Nordics.”

-“Maxxium is a formidable partner with state-of-the-art business infrastructure”, says Adéle Nilsson, CEO of The XANTÉ Company and Peter F. Heering Company. “Being a key ingredient in many classic cocktails such as the Singapore Sling, HEERING Cherry Liqueur is a ‘must have’ in all top bars. Together with Maxxium we will re-activate this world famous brand and reach new consumers.”

Maxxium Worldwide is responsible for the sales, local marketing and distribution of many of the world’s premium spirits and wine brands, including ABSOLUT, The Famous Grouse, Jim Beam and Rémy Martin. Maxxium is owned by four equal shareholders, The Edrington Group, Beam Global Spirits & Wine, Rémy Cointreau and the V&S Group.

XANTÉ (www.drinkxante.com) is a premium positioned liqueur combining the sweetness of ripe pears and the intensity of fine cognac. The product is extremely versatile being enjoyed both neat as well as in drinks. International expansion is presently being pursued and the product is sold in some15 markets, including the U.K. and Spain.

HEERING Cherry Liqueur (www.heering.com), purveyor to H.M. Queen Elizabeth II and to the Royal Danish Court, has been produced since 1818 and is the original “cherry brandy”. It is sold in more than 100 countries all over the world.

Further information:
Adéle Nilsson. The XANTÉ Company & Peter F. Heering, +46 703 104 454, adele@xante.se
Timo Kousa, Maxxium Nordic, +358 50 595 6802, timo.kousa@maxxium.com

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