The Dizzy Fizz (blog) – Heering Goes Mad (Men)

• You have until May 4 to enter the Heering Goes Mad(Men) cocktail competition. Presented by Xante and Peter F. Heering, the competition is seeking stylish twists on classics such as the Sidecar and the Whiskey Sour. Four finalists will serve their cocktails at an exclusive rooftop event at Ogilvy & Mather (the depicted home of the Mad Men agency and where it all began) in New York City on May 16th as a part of the Manhattan Cocktail Classic. The winner receives features in Elle International, Gotham Magazine, and OK! The winner also snags some Orrefors Glassware to compliment their winning cocktail, a private meet and greet with chef Geoffrey Zakarian and cocktail icon Sasha Petraske in New York City. To enter, email your recipe (must include at least 1 oz. of Xante, Cherry Heering or Coffee Heering) and a photo of your drink to:

HEERING VINTAGE BOTTLE AUCTION DECEMBER 6, 2010

Exclusive Vintage Bottle of Cherry Heering Auctioned
Total Event in NYC Raises $83,000

New York (December 2010) – Design Industries Foundation Fighting Aids (DIFFA) in conjunction with Be Present hosted an exclusive auction event at Sotheby’s earlier this month in New York. Hosted by Tracy Reese and Geoffrey Zakarian, the auction attracted many A-Listers including Ralph Lauren and Anderson Cooper. Among other luxury items, a rare 1890 blend of Cherry Heering, a product of Denmark, was auctioned.

The 1890 vintage was discovered in the Heering cellars in Denmark where it had been perfectly aged since production more than 120 years ago. Only a few bottles were found, all perfectly preserved in original casks, hand packed in wooden casings, and exquisitely marked with the original Royal Arms as purveyors to The Royal Danish and Imperial Russian courts as well as his Royal Highness, the Prince of Wales.

The quality of the Cherry Heering was explored earlier this year in a tasting organized by some of the industry’s top experts. “This vintage is really well kept, providing notes of chocolate and cigar – as if they really rolled everything into the whole spirit,” noted Tony Abu Ganim, a pioneer in the spirit world. “I was eager to see how long it can be aged and still maintain a refined taste. It is deep, more rounded, more impactful – this is my favorite.”

The original bottle of Cherry Heering was listed for online bidding through CharityBuzz.com a few weeks beforehand, and was made available to the public via the live auction at the New York branch of the international auction house, Sotheby’s. The coveted rare vintage ultimately went for a whopping $3,200. The entire affair generated a total $83,000; proceeds of which benefited the charities DIFFA and God’s Love We Deliver.

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