US: Xanté Co/Peter F Heering switches distributor on just-drinks.com

Sweden-based The Xanté Company/Peter F Heering has appointed Gemini Spirits & Wine as its new US importer.

Chicago-based Gemini will handle pear-flavoured Cognac liqueur Xanté and cherry liqueur Heering from 1 November, replacing previous distributor Kindred Spirits.

Xanté Company/Peter F Heering’s customer services manager, Anna-Karin Olofsson, said the distributor switch is necessary because of the Swedish company’s US expansion plans. “To take the brands to the next level we felt it was necessary to have a stronger sales force with more people on the street,” she said.

The brand portfolio of Gemini, a subsidiary of the Sazerac Company, also includes Cachaça 51, Kilbeggan Irish whiskey and Glenfarclas single malt Scotch whisky.

PETER F HEERING AND XANTÉ JOINS GEMINI SPIRITS & WINE

       CONTACT: Megan Hurtuk

       PR & Trade Events Manager

       Gemini Spirits & Wine

       mhurtuk@geminispiritswine.com

       312-269-3218 

For Immediate Release

GEMINI WELCOMES TWO NEW PREMIUM BRANDS

Peter F. Heering and Xanté Companies Join Gemini Spirits & Wine

 September 6, 2011 (Chicago, IL) – Ken Kwarta, General Manager of Gemini Spirits & Wine, announced that effective November 1st the company will become the exclusive U.S. importer for the Heering and Xanté premium brands.

 “Heering and Xanté are truly exceptional products with exciting potential within the U.S. marketplace, particularly within the mixology and luxury spirit worlds,” noted Kwarta.  “We are thrilled to welcome these premium brands to our portfolio of award-winning spirits.”

 Cherry Heering has been produced since 1818 and holds its place in the industry as an iconic cocktail accessory and the original cherry brandy.  It is an essential ingredient in the world-famous Singapore Sling as well as the Blood & Sand cocktail, with growing popularity amongst mixologists around the world. Currently available in more than 100 countries worldwide, Cherry Heering adds just the right bit of extravagance to the cocktail universe.  The recent introduction of Heering Coffee Liqueur builds on tradition by offering a rare blend of Caribbean Rum, dark coffee and rich cocoa.  These all-natural products provide a taste experience rivaled by few products in the market today.

 Xanté is a cognac-based pear spirit that has been distributed in Europe for more than a decade and just recently took the US by storm. The story of Xanté starts in Belgium, over 100 years ago, when liqueur manufacturer Jean Heinrich was confided with a collection of ancient, all natural liqueur recipes, by a Benedictine monk. Xanté is conceived with four year old cognacs matured in French Limousine Oak barrels which draw out the rich amber color and fragrant notes of spicy vanilla and pear.  Today, Xanté can be found in over 20 markets enjoyed neat, chilled or in a cocktail. 

 Adele Robberstad, CEO of the Xanté and Peter F. Heering companies, commented, “We look forward to expanding our US presence with the new Gemini partnership and taking our brands to the next level.  Our organizations share an extraordinary passion for building great spirit brands- there could not be a better fit for Heering and Xanté.”

 For more information about Heering and Xanté, visit www.heering.com  and www.drinkxante.com

 About Gemini Spirits & Wine

Gemini Spirits & Wine is the fastest growing spirits and specialty brand development company in the United States, recently named 2011’s Importer of the Year by the San Francisco World Spirits Competition. Gemini is a wholly owned subsidiary of the Sazerac Company and is headquartered in Chicago, Illinois. Gemini operates as an autonomous company, and is focused on building its portfolio of spirits and specialty brands concentrated in targeted categories. For more information, visit www.geminispiritswine.com    

 

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