Press release Heering and Charlotte Ronson

CHERRY HEERING® & FASHION STAR
CHARLOTTE RONSON PARTNER ON HEERING ACCESSORIZE 2009

Heering Accessorize 2009, the Heering World Championship in Fashion Mixing and Drink Designing will be the Ultimate Fashion Accessory during Fashion Week in New York City

February — 2009 (Miami, FL) —CHERRY HEERING® liqueur, the original “Cherry Brandy” produced in Denmark since 1818, will be alongside the runway and at the hottest and most fashionable party during the highly anticipated Fashion Week in New York City. CHERRY HEERING has partnered with the equally as fashionable and talented designer, Charlotte Ronson.

CHERRY HEERING and Charlotte Ronson will introduce her Fall 09’runway show on Friday, February 13th at The Promenade at Bryant Park. CHERRY HEERING will also be the exclusive spirit at the Charlotte Ronson post-party, at the ultra exclusive Eldridge Bar located in New York City’s trendy Lower Eastside.

“Charlotte Ronson is the perfect complement to our deeply established roots as the ultimate fashion accessory brand, stated Adéle Nilsson, CEO, The Xanté Company/Peter F. Heering. “It’s a dynamic combination of Charlotte’s unique and visionary style on stage at Fashion Week mixed with the iconic and very classic Cherry Heering brand.”

In addition to partnering for Fashion Week, Charlotte Ronson will judge the US portion of Heering Accessorize 2009, the World Championship in Fashion Mixing and Drink Designing targeted to the world’s most talented and aspiring fashion designers. CHERRY HEERING is making its presence undeniably known in the U.S., this unique competition will continue to bring fashion designing to the forefront.

The US qualifying rounds for Heering Accessorize 2009 will be an online experience at www.heering.com, with one designer being selected to compete in the global Grand Finale taking place at the legendary Raffles Hotel in Singapore on June 4th, 2009. The Raffles Hotel is home of the famous Singapore Sling, the iconic cocktail that made CHERRY HEERING renowned around the world. Finalist will be flown to Singapore via Singapore Airlines, the national airline of Singapore.

The winning global fashion designer will be awarded their own runway show at the internationally acclaimed Copenhagen Fashion Week (Spring/Summer 2010).

Entry into Heering Accessorize 2009 has been EXTENDED to March, 15th, 2009. For more information and complete rules about Heering Accessorize 2009, please visit https://www.heering.com.

About Charlotte Ronson
Born in London into an artistic family and raised in New York, Charlotte Ronson followed the tradition by developing her own unique style at an early age. In 2000, the C. Ronson collection evolved into a playful mix of 70’s inspired cotton tees, tooshies (novelty lingerie pieces) and coveted wedge heels that put her on the map as a designer to be noticed. The collection gained instant recognition and the attention of renowned publications such as Vogue, Elle, Teen Vogue, WWD and the New York Times. In May 2002, Ronson opened her flagship boutique on Elizabeth Street in New York’s hip NoLita neighborhood, gathering additional international press coverage.

For images pertaining to Cherry Heering and Heering Accessorize 2009, please contact James Monahan at jamesamonahan@gmail.com.

Legal Notice   |   Log in to graphic guideline