Heering Classics





January 2018 (Stockholm, Sweden) CHERRY HEERING has liquefied the field from over 3,000 inspired bartender entrants to 60 semifinalists, who will move into the next round of the Heering® Classics. As CHERRY HEERING’s role in cocktail history continues 200 years later, the Bicentennial of CHERRY HEERING, a feat achieved by only a handful of consumer brands worldwide, and rare in the spirits world, is continuing to grow as we now move onto the semi-final of the Heering® Classics

The Peter F Heering Classics is an annual competition in four rounds, with bartenders from around the world competing to become one of the ten finalists shaking it up at the final during London Cocktail Week 2018 anf The World´s 50 Best Bars.

Bartenders were asked to make Heering inspired cocktail creations that focue on something equally unique, a favorite classic cocktail, add Heering and give it an unexpected twist! Round one and two are completed with bartenders having created and submitted their Heering filled libations with a focus on “MODERN CLASSICS WITH A TWIST”, creating the next Modern Classic.

Cocktails must have included Cherry Heering, after all this is Modern classics brought together by the one Classic – Cherry Heering. 60 bartenders, 10 from each regio, Europe, Asia, middle East/Africa, North America, Latin America and Australasia, proceeded to Round 3.



“After travelling the world tasting the initial Peter F. Heering® Classic cocktails, it’s clear this competition is truly all about the bartenders.”, said Adéle Robberstad, CEO Peter F. Heering


A once in a lifetime opportunity – Become the 200 years celebration cocktail, and a new signature cocktail for HEERING.


Apart from the honour and media exposure, all TEN finalists get airfare and three hotel nights in London during London Cocktail week and will be part of the Worlds 50 Best Bar Ceremony. They will all be filmed and part of the Heering Legends at Difford’s Guide for global distribution. The Grand Prize winner will receive a Stelton shaker and a 3-st op trip around the world to meet and learn from some of the best behind the bars, at some of the Worlds 50 Best Venues.


It is often noted by bartenders, that the classic two-volume The Gentleman’s Companion, first published in 1939 by Charles H. Baker (one of the first original cocktail books in the world and still one of the most important) there are more than 130+ cocktail recipes that include Cherry Brandy (thusly, CHERRY HEERING) that is how important CHERRY HEERING has been in cocktails, past, present & future


ROUND 3 (April 16-May 22, 2018)

To celebrate 200 tasteful years, CHERRY HEERING will invite the top 60 semifinalist bartenders to create a 200 Years Celebration Cocktail. The cocktail should be a tribute to Cherry Heering turning 200 years – a cocktail contribution for the next century to come –be timeless, i.e. the next Modern Classic – Embodying everything that Heering stands for.

The 60 semifinalist bartenders will then get to present their cocktails themselves in a video. The top ten finalists will then proceed to the final round.

ROUND 4 (October 2018)


The finalists will personally present their take on the 200 Years Celebration Cocktail at the final during London Cocktail Week 2018 and The World’s 50 Best Bars. They will be judged by our international expert jury lead by Simon Difford and cocktail experts from around the world. The finalists will have the unique experience to meet w the judges, one by one, and get personal advice, receive expert coaching and filmed by Difford’s Guide for Heering Legends.

About 1818  

In 1818, the young Peter F. Heering saw the intrinsic potential in an old cherry liqueur recipe that was bestowed upon him. The word spread and soon everybody wanted a taste of the sophisticated Danish liqueur. As with all things fashionable, the aristocracy caught on and before long, Peter F. Heering’s liqueur company was purveyor to royal courts from Great Britain to Japan.

During all of its 200-year-long history, Cherry Heering has been a small but indispensable component of iconic cocktails such as the Singapore Sling and Blood and Sand. Today, as we celebrate the iconic cherry liqueur’s 200th anniversary, Heering can be found in every cocktail bar worth their salt – and will surely remain there for at least another 200 years.

About Peter F. Heering

Cherry Heering was integrated into the premium portfolio of the traditional Dutch family owned company De Kuyper Royal Distillers in October 2017. HEERING liqueur is sold in more than 100 countries all over the world. For more information about Peter F. Heering, please visit https://www.heering.com  www.facebook.com/heeringliqueur https://twitter.com/heering https://www.instagram.com/cherryheering

MEDIA Contact: Global | Anna-Karin Olofsson |Anna-karin@heering.com | Peter F Heering (o) +46 8 412 60 40 (m) +46 70 23 99 100


Royal Dutch Distillers is New USA Importer of Cherry Heering on marketwatch.com

A true Modern Classic: Brand celebrates 200th anniversary in 2018

MIAMI and SCHIEDAM, Netherlands, January 3, 2018 /PRNewswire via COMTEX/ — MIAMI and SCHIEDAM, Netherlands, January 3, 2018 /PRNewswire/ —

Following its recent global acquisition, Cherry Heering Liqueur will be available to bartenders and consumers across the United States through Royal Dutch Distillers. The Miami-based subsidiary of De Kuyper Royal Distillers will act as the exclusive importer and sales and marketing force of the renowned and well-established Cherry Heering brand. De Kuyper, well known for the world’s largest brand of premium cocktail liqueurs, had announced the acquisition of Cherry Heering in October 2017.

(Photo: http://mma.prnewswire.com/media/623838/Royal_Dutch_Distillers_Cherry_Heering.jpg)

Cherry Heering, probably the oldest cherry liqueur in the world, was established in 1818. It is known as the original “Cherry Brandy” and contributed to the creation of some of the most legendary cocktails. The very first “Singapore Sling” was created with Cherry Heering and, since then, the brand has been the global reference for this famous cocktail. Today it is still the essential ingredient and global reference for such world-famous cocktails as the “Blood and Sand” and the “Copenhagen.”

“The United States is the number one cocktail market in the world, and a key market for Cherry Heering,” says Mark de Witte, CEO of De Kuyper. “We are very pleased that we can now bring this internationally recognized and iconic brand to bartenders and retailers in the US, in conjunction with the other great brands in the portfolio of Royal Dutch Distillers:  Rutte Gins and Genever, Mandarine Napoléon, Italicus Rosolio di Bergamotto, Half Hitch Gin and ChocoVine. We are continuously looking to extend our range of premium brands to offer customers a most complete portfolio. Just like our premium spirits, Cherry Heering is the global reference for a variety of classic cocktails and fully in line with our Global Company Strategy and vision to ‘Own the Cocktail'”.

“The Cherry Heering brand is well-established and has a high level of recognition in the US bartender community,” says Adéle Robberstad, CEO of Peter F. Heering company. “We are very proud and grateful for this close relationship with the US on-premise and will continuously build on it with our constant support.”

Marc De Kuyper, an 11th-generation De Kuyper family member and CEO of Royal Dutch Distillers in the US, comments: “We are very happy to take over the brand that’s in such good shape thanks to the great work done by Royal Wines over the last couple of years. 2018 marks the 200 [th] anniversary of Cherry Heering and we’re very much looking forward to celebrating this great heritage brand together with our customers. For the anniversary, we’ll support sales of this modern classic with a new marketing campaign, including specials such as a Special Edition Label and a holiday gift box.”

US media contact Royal Dutch Distillers:

Stephanie Jerzy, Customer Marketing Director, stephanie.jerzy@royaldistillers.com, +1-305-901-1444 x 208

Heering Classics Round 2 open until midnight GMT November 26th




More information to come





April 2016 (New York, New York) CHERRY HEERING®, the most famous Cherry Liqueur, purveyor to the Royal Danish Court and produced since 1818, recently inspired bartenders across the globe by announcing The Heering Legends, in celebration of the 100th Anniversary of the Singapore Sling, and today announced the launch of The 2016 PETER F. HEERING CLASSIC CHALLENGE the annual global bartender competition.

The 2016 PETER F. HEERING CLASSIC CHALLENGE invites the best bar talent in the world to contribute to cocktail history by creating their version of a modern classic cocktail, using CHERRY HEERING® liqueur.  The competition builds on successful years of the PETER F. HEERING SLING AWARD, which received tremendous support from bartenders, invited to create their version of the Singapore Sling,  one of the oldest classic cocktails, created in 1915 featuring CHERRY HEERING® liqueur as the main ingredient. Bartender Niang Tong Boon created this famous and now classic Singapore Sling at the Raffle’s Hotel in Singapore.

The 2016 PETER F. HEERING CLASSIC CHALLENGE asks bartenders from around the globe to pick a  classic cocktail and modernize it with a twist that best defines their talent, taste, personality and what most inspires them about using CHERRY HEERING® in a modern classic cocktail. This annual CHERRY HEERING® competition starts with four rounds, with ten semi-finalists competing to become one of the five finalist shaking up their inspired CHERRY HEERING® cocktail during the spectacular London Cocktail Week.

“The evolution of our annual cocktail competition from the Heering Sling Award to the highly anticipated Heering Classic Challenge is perfectly timed to complement the recently revealed Heering Legends, which serves as the ultimate showcase of why Peter F. Heering inspires bartenders around the globe to create their ultimate modern classic cocktail”, said Adéle Robberstad, CEO Peter F. Heering

How to participate | The 2016 PETER F. HEERING Classic Challenge

Qualification – Pick a classic cocktail and create a modern classic with a twist. We encourage the use of local ingredients in order to recreate the recipe, commercially available products are recommended. The drink must include CHERRY HEERING®. Upload a picture and the recipe between April 18th and May 22nd, 2016 to www.heering.com or Facebook

Quarterfinal – An international expert jury will select one winner from each participating country. Out of the national winners, ten will be selected for the semi-final

Semi-Final – The ten semi-finalists will compete during London Cocktail Week at the beginning of October. Our international expert jury will then choose five finalists among the ten. Apart from the honor and media attention, all ten semi-finalist get airfare and hotel stay in vibrant London

Finale – The five finalists will personally present their cocktails and philosophy behind them at the final during London Cocktail Week 2016. The winner receives €500, a Stelton Shaker and global exposure

Key DatesApril 18th through May 22nd – Entries from Participants June – One Winner Market, August – Qualifiers Semi-Finals, October 4th through 5th – 10 Semi-Finalists, October 6th – 5 Finalists

Register to participate here  www.heering.com

CHERRY HEERING® is an intricate and indispensable component of iconic cocktails such as The Singapore Sling and Blood & Sand, which is exactly how CHERRY HEERING® likes to be seen; as an accessory that adds lavishness, extravagance and civilization to the mix.

The Heering Legends was recently on location around the globe shooting an exclusive series of unique and inspiring content for what will be aptly entitled The Heering Legends, in celebration of the 100th Anniversary of the Singapore Sling. The iconic HEERING® brand inspired The Heering Legends, which was shot in such cocktail hot spots from New York to New Orleans, London to Sydney and Berlin to Singapore. The Heering Legends videos aim to spread the legendary status of the incredibly iconic Singapore Sling, which simply is not a Singapore Sling without CHERRY HEERING. http://www.peterfheering.com/


HEERING® COFFEE liqueur is made from a recipe using only natural ingredients and with no additives or artificial coloring. The base is a smooth blend of Caribbean rum, coffee and cacao. COFFEE HEERING® and CHERRY HEERING® are both OU certified.

COFFEE HEERING® was announced as the Liqueur of the Year at the Annual Bar Biz Spirits Competition by the Editorial and Publishing Staff of the Bar Business Magazine.

HEERING liqueur is sold in more than 100 countries all over the world. For more information about Peter F. Heering, please visit https://www.heering.com  www.facebook.com/heeringliqueur  cherryheering Heering

MEDIA Contact: United States | James Monahan | james@monahanpr.com |(m) 917.826.9449

MEDIA Contact: Global | Anna-Karin Olofsson |Anna-karin@heering.com | Peter F Heering (o) +46 8 412 60 40 (m) +46 70 23 99 100  *For Hi res images, recipes and general brand press queries













Finalist in the Peter F Heering Sling Award 2013 Ben Manchester on barmagazine.co.uk/

Offering “effortless decadence”, K Bar has opened at The Kensington hotel in South Kensington in London. Inspired by the sophisticated atmosphere of a gentlemen’s club, the bar features deep-grained oak panelling with integrated bookcases, softened by racing green and royal blue hues, and finished with dimly lit lighting and accents of polished brass detailing.

K Bar serves an extensive selection of good-quality wines, premium spirits and cocktails, presided over by bar manager Ben Manchester (pictured), formerly at Hotel du Vin Brighton. He has created a range of classic and contemporary cocktails plus a range made with champagne. Classics featured on the menu include a Hemingway Daiquiri, a Blood & Sand made with Chivas Regal 12 Year Old, an Aviation, a Sazerac with Knob Creek rye whiskey and a Georgia Mint Julep with Courvoisier VSOP cognac. Martinis come either with super-premium Stolichnaya Elit vodka or Beefeater 24 gin.

The champagne cocktails include the Tahona Fizz, made with Don Julio Blanco tequila, celery bitters, sugar and champagne, while the Va Vo Voom combines Stolichnaya Vanil vodka, strawberry puree, pineapple juice and champagne. Others include the Rose Petal, a floral mix of Cointreau, rose syrup, lemon juice and champagne, and the Kensington Champagne Cocktail with calvados, rhubarb bitters, sugar and champagne.

The Contemporary Cocktail section showcases some of Ben’s original drinks such as the Spiced Honey Mule, made with a honey bourbon liqueur, lime, chilli and ginger beer, and the Rhub Awakening, combining Plymouth Gin, rhubarb liqueur, Aperol, lemon juice, pink peppercorn and star anise. The Final Letter brings together gin, green Chartreuse, elderflower liqueur and lime juice while the King of Queen’s Gate mixes up Chivas Regal 12 Year Old whisky, The King’s Ginger liqueur, rose syrup, marmalade and lemon juice. The Rye Sling Star is made with rye whiskey, Cherry Heering liqueur, applejack, green Chartreuse, apple juice and cherry bitters.

A highlight of the menu is the dessert cocktails including a Crème Brulee Martini made with vanilla-infused rum, caramel syrup and cream. Other sweet treats include the Jerry’s Chocolate Orange using Sailor Jerry spiced rum, Grand Marnier liqueur, Mozart Chocolate liqueur, orange juice and cream, and a classic Grasshopper with crème de cacao blanc, crème de menthe and cream.

Non-alcoholic cocktails are led by the Seedlip Southside using the distilled non-alcoholic spirit Seedlip, combined with lime juice, sugar syrup, mint leaves, juniper and apricot bitters. The 93 Till Infinity is a mix of orange juice, pineapple juice, cranberry juice, orgeat and lime juice while the Orchard Berry is made with strawberry puree, apple juice, mint leaves and lime juice.

Vanguard Adds Heering Cherry Liqueur To Portfolio on theshout.com.au

Vanguard Luxury Brands is very proud to announce that it is adding the iconic bar classic Heering Cherry liqueur to its portfolio. The brand has been in Australia for many years and dating back to 1818, it is available in more than 100 countries around the world.

“When we were approached last year to take on Heering Cherry liqueur, we were incredibly excited because this iconic liqueur fits perfectly with Vanguard’s philosophy of providing the best brands to the best bars”, said James France of Vanguard. “Iconic is an often overused word but in this case, it truly fits the Heering brand. Without it, we wouldn’t have the Singapore Sling, the Blood & Sand or any number of other classic and modern cocktails.”

Heering Cherry is a ruby-red liqueur made by soaking lightly crushed Danish cherries and a blend of spices in neutral grain spirits, then cask-maturing the mixture for up to five years, adding sugar during the ageing process.

Available from Vanguard Luxury Brands, phone 1300 DRINKS or go to www.vanguardluxurybrands.com

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