Heering 2015 Singapore Sling Competition begins May 1st on wirtzbev.com

Founder of Heering Cherry Liqueur Peter F. Heering has announced the Singapore Sling’s 100th anniversary with The Sling Award 2015, a global charity event affectionately called “Here’s to the Tiger.”

This year marks the 100th Anniversary of the Singapore Sling, a classic cocktail that was created by Ngiam Tong Boon, a bartender at Raffles Hotel Long Bar in Singapore. Legend has it that Ngiam, by a stroke of genius, added a generous dash of Cherry Heering to his drink invention. The creation was named “The Singapore Sling” and it quickly spread throughout the world.

 

Heering invites bartenders and accounts from across the world to enter The Sling Award, and five winners will be awarded a trip to Singapore, compliments of Heering.

How to Participate:
—Register on slingaward.heering.com by April 30

—Compose a Sling Menu consisting of three Slings, including The Original Singapore Sling and two other Slings featured Cherry Heering

— Promote your Singapore Sling menu!

Winners will be chosen based on:

1.) The entry with the best Sling menu, as voted by representatives from Peter F. Heering and an international expert jury

2.) The entry with the largest donation to Panthera, an organization leading the way in wild cat conservation efforts.

3.) The entry with the largest donation to the Panthera campaign, per bar capacity

Five winners from around the world will win a trip to Singapore and a stay at the famed Raffles Hotel. Past participants of The Sling Award include Chicago’s own Annemarie Sagoi and New York bartending great Michael Flannery.

For more details, official rules and registration, visit The Sling Award 2015. Best of luck!

Comments are closed.

Legal Notice   |   Log in to graphic guideline