Calling entrants for the Peter F Heering Sling Award 2014 on diffordsguide.com

One of the world’s best-known cocktail competitions has launched for 2014 and is offering bartenders the chance to take on the classic Singapore Sling and make it their own.

 

Cherry Heering’s prestigious annual competition, the Peter F. Heering Sling Award, calls for bartenders worldwide to create their own interpretation of the classic cocktail, the Singapore Sling. The prize up for grabs includes two nights in Berlin, 500 Euro, a stunning new shaker and the glory of being crowned the winner of this esteemed global competition.

As an original ingredient in what is said to be the first recipe of a Singapore Sling, created in Raffles Hotel in Singapore by Mr Ngiam Tong Boon, a bottle of Cherry Heering from 1915 is still on display at the hotel.

The world famous Cherry Heering liqueur is a small but vital part to this cocktail, distinguishing it from the generic sling and adding a burst of flavour and depth. Which is why this competition has become a bench mark in a bartender’s career and proves an exciting challenge of tackling such an iconic drink.

To enter you’ll need to come up with a cocktail inspired by, and worthy of being a predecessor of, the Singapore Sling. Your cocktail must include Cherry Heering – no homemade syrups or other infusions are allowed.

Find a name and then photograph the drink, if you can get a bottle of Cherring Heering into the picture that’s even better. Then you’ll need to upload the image alongside the recipe and all your details to the website, www.Herring.com , or to the brands Facebook page. This needs to be done by the 25th of May 2014.

An international jury will select one winner from each participating country and from there 15 competitors will enter the semi-final. For this you’ll be given an electronic tablet, containing instructions for the semi-finals which take place at the end of August.

Five finalists will then be flown to Berlin in October to present their cocktails at the BCB Bar Convent. The winner will be selected from a mixed jury of audience votes and an expert panel. This champion will be presented with € 500 and a silver Stelton shaker from Denmark. They’ll also be given media exposure and snatch the title of the Peter F. Heering Sling Award.

“The iconic Peter F. Heering brand has had an unprecedented march back onto the back and front bar all around the world over the past few years and The Sling has always been the champion cocktail for Cherry Heering”, said Adéle Robberstad, CEO, Peter F. Heering/Maison Heinrich.

This is an amazing opportunity for bartenders around the world, head now to www.Herring.com to enter. Good luck.

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