Cherry Heering® Exclusive Production Sponsor for the premiere of the Swedish Music Hall of Fame, ABBA The Museum

 May– 2013 (Stockholm, Sweden)A classic opening `gets its classic cocktail – CHERRY HEERING is the proud production sponsor for the premiere of the ABBA The Museum at the Swedish Music Hall of Fame and the Melody Hotel for two days on May 5th & 6th.

ABBA revelers will imbibe on the classic CHERRY HEERING Blood & Sand in beautiful 35cl glass Heering bottles as they are welcomed into the house that pays tribute to ABBA, the most popular Swedish music group of all time.

The Swedish Music Hall of Fame will offer its guests an interactive exhibition on ABBA and their amazing journey through an exhibition of nearly a century of Swedish popular music

Peter F. Heering is thrilled to have been chosen to represent one of the first and most popular Scandinavian pop groups worldwide, said Adéle Robberstad, CEO, Peter F. Heering /Maison Heinrich

Exclusive ABBA The Museum Cocktail: Blood and Sand

  • 2 parts CHERRY HEERING
  • 2 parts Antiqua Formula
  • 2 parts Famous Grouse
  • 2 parts Freshly pressed Orange Juice


*Shake (like ABBA) all ingredients and strain into a chilled cocktail glass.

Garnish with an orange twist

Next year marks the 40th anniversary of ABBA’s break as winners in the Eurovision Song Contest of 1974 with the song ‘Waterloo,'” says Mattias Hansson, CEO of ABBA The Museum. “And time has shown that ABBA songs probably will live on forever.”

CHERRY HEERING liqueur has been around for almost two hundred years, sold all over the world and is the essential ingredient in the world famous Singapore Sling and Blood and Sand cocktails. 

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