Star Chef and Food Network Star Donatella Arpaia to Host All-Star Cocktail Judging Event; September 22nd in NYC

CHERRY HEERING® US FINALIST EVENT FOR THE 2012 HEERING SLING AWARD SELECTS DONATELLA IN NYC

Star Chef and Food Network Star Donatella Arpaia to Host
All-Star Cocktail Judging Event; September 22nd in NYC

September — 2012 (New York, NY) — CHERRY HEERING® liqueur, one of the first global brands and the original cherry brandy of choice by bartenders worldwide, has become an indispensable component of trendsetting and classic cocktails and none more famous than the Singapore Sling – and now the best of the best US versions of the Sling will be created at Donatella in New York City as a part of the 2012 Heering Sling Award.

The spectacularly cool and chic Donatella bar and restaurant atmosphere will be the ultimate accessory for the 2012 Heering Sling Award US finalist event. 10 US finalists will be selected abroad by experts from Peter F. Heering Company and then submitted to the final All-Star judging panel in New York City. This elite group includes James Beard Nominee and multi national restaurant award recipient, Donatella Arpaia, one of the leading figures in the culinary world, spirit expert Dale DeGroff a.k.a., King Cocktail, Celebrity Chef Rob McCue, Star of Gordon Ramsey’s Hell’s Kitchen & Chef Roble & Co. in New York City and rounded out by H. Joseph Ehrmann, named 2010 bartender of the year by Nightclub & Bar Magazine and a link to San Francisco mixological history, running Elixir, the second-oldest saloon in San Francisco.

The Donatella led panel will look for the most intriguing Sling cocktail inspired by the original Singapore Sling based on taste, interpretation of theme, the cocktail name, presentation and overall look.

This esteemed culinary and cocktail gathering will select one US winner and will receive a trip to Berlin to present his/hers contribution with three European winners at the Bar Convent Berlin, BCB on Oct 9-10th.

Donatella & the 2012 Heering Sling Award

As the most important contribution to the legendary Singapore Sling, CHERRY HEERING® liqueur has established itself as an accessory that adds lavishness, extravagance and civilization to the cocktail mix and is looking for the best bar talent in the world to re-write cocktail history by creating their version of the Sling using CHERRY HEERING® liqueur.
The Sling is one of the oldest beverages in general and was created in 1915 featuring CHERRY HEERING® liqueur as the main ingredient. Bartender Niang Tong Boon created the most famous and now classic recipe of the Singapore Sling at the Raffle’s Hotel in Singapore.
Full rules and to enter your recipe visit www.heering.com between August 15th & September 15th or to receive more information by email please contact info@heering.com

ABOUT HEERING

CHERRY HEERING® liqueur, purveyor to H.M. Queen Margrethe II of Denmark, H.M. Queen Elizabeth II of the United Kingdom, has been produced since 1818 and is the original Cherry Brandy.

CHERRY HEERING® liqueur is sold in more than 100 countries all over the world and is the essential ingredient in the world famous Singapore Sling and classic Blood and Sand cocktails. A present day classic has recently been introduced, created around CHERRY HEERING® liqueur, The Copenhagen, duly named after the capital of Denmark, inspired by other cocktails representing iconic cities, for example “The Manhattan”.

COFFEE HEERING® liqueur is made from a recipe using only natural ingredients and with no additives or artificial coloring. The base is a smotth blend of Caribbean rum, coffee and cacao. COFFEE HEERING® liqueur can be enjoyed after dinner after dinner as a digestive or as a base for cocktails and long drinks,

Contact: Monahan PR, James Monahan
james@monahanpr.com

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