The National Bar & Dining Rooms spectacular bar setting and atmosphere is the ultimate accessory for the 2012 Heering Sling Award, 10 US finalists will be selected abroad by experts from Peter F. Heering Company and then submitted to the final All-Star judging panel in New York City. This elite group includes James Beard Wine & Spirits Professional Award Winner, Geoffrey Zakarian, Winner of the Food Networks Next Iron Chef – Super Chefs and one of the leading figures in the culinary world, spirit expert Dale DeGroff a.k.a., King Cocktail, Celebrity Chef Rob McCue, Star of Gordon Ramsey’s Hell’s Kitchen & Chef Roble & Co. in New York City and rounded out by H. Joseph Ehrmann from the famed Elixir Bar in San Francisco.

The iconic 1818 cherry liqueur is offering an incredible opportunity to present YOUR version of the Sling

August — 2012 (New York, NY) — CHERRY HEERING® liqueur, one of the first global brands and the original cherry brandy of choice by bartenders worldwide, has become an indispensable component of trendsetting and classic cocktails and none more famous than the Singapore Sling.

CHERRY HEERING® liqueur proudly announced in New York City today a call for entries for the 2012 Heering Sling Award culminating this October 9th & 10th, 2012 at the Bar Convent Berlin.

As the most important contribution to the legendary Singapore Sling, CHERRY HEERING® liqueur has established itself as an accessory that adds lavishness, extravagance and civilization to the cocktail mix and is looking for the best bar talent in the world to re-write cocktail history by creating their version of the Sling using CHERRY HEERING® liqueur.

”The 2012 Heering Sling Award brings an all time bartender favorite in the Singapore Sling front and center challenging their creative bar talents while keeping true to Cherry Heering liqueur ”, said, Adele Robberstad, CEO of Peter F Heering. “ Cherry Heering liqueur continues to be top of mind for the most talented and unique bartenders in the world, they have all helped bring back Cherry Heering liqueur and this competition is for them”

One US contestant will be chosen in New York City by an esteemed panel of judges and flown to Berlin, Germany to compete in the finals, at the 2012 Heering Sling Award sponsored by Mixology Magazine a leading European trade publication.
The Sling is one of the oldest beverages in general and was created in 1915 featuring CHERRY HEERING® liqueur as the main ingredient. Bartender Niang Tong Boon created the most famous and now classic recipe of the Singapore Sling at the Raffle’s Hotel in Singapore.
Full rules and to enter your recipe visit between August 15th & September 15th or to receive more information by email please contact


CHERRY HEERING® liqueur, purveyor to H.M. Queen Margrethe II of Denmark, H.M. Queen Elizabeth II of the United Kingdom, has been produced since 1818 and is the original Cherry Brandy.

CHERRY HEERING® liqueur is sold in more than 100 countries all over the world and is the essential ingredient in the world famous Singapore Sling and classic Blood and Sand cocktails. A present day classic has recently been introduced, created around CHERRY HEERING® liqueur, The Copenhagen, duly named after the capital of Denmark, inspired by other cocktails representing iconic cities, for example “The Manhattan”.

COFFEE HEERING® liqueur is made from a recipe using only natural ingredients and with no additives or artificial coloring. The base is a smotth blend of Caribbean rum, coffee and cacao. COFFEE HEERING® liqueur can be enjoyed after dinner after dinner as a digestive or as a base for cocktails and long drinks,

Contact: Monahan PR, James Monahan

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