Heering World Championship 2009 Global Winners

Press release

Heering World Championship 2009 Global Winners Announced in Singapore

Greece and Japan take top honors at the finale for the 2009 Heering World Championship in Fashion Mixing and Drink Designing

June 4/2009: The Peter F. Heering Company today announced the winner of The Heering World Championship in Fashion Mixing and Drink Designing 2009 from The Raffles Hotel in Singapore, the home of the famous Singapore Sling. The global mixology and fashion competition, inspired by Cherry Heering® liqueur, the original Danish Cherry Brandy since 1818 took place from June 3 – June 4 in Singapore, combining Cocktail Mixology and Fashion Designing. Top talent from around the world competed with the winning Heering-inspired cocktail recipe being awarded to Mr. Eiji Miyazawa from Japan and the winning Heering-inspired cocktail dress awarded to Mr. Loukas-Athanasios Alifraghis of Greece.
Apart from the honor and international exposure of winning The Heering World Championship 2009, Mr. Miyazawa will now have his own cocktail book created together with Peter F. Heering. Mr. Alifraghis will be awarded his own runway show at the internationally acclaimed Copenhagen Fashion Week (Spring/Summer 2010).
“We are very happy about the response this competition have had across the world. The number of participants, and the high quality submissions from both the young mixologists and designers finding inspiration from a traditional brand like Peter F. Herring show us that Heering, as it has been since 1818, still is a fashion accessory. We are also very happy to support and give face to young talent, both from the mixology and fashion arena”, says CEO Adele Nilsson of Peter F. Herring in a comment.
More than 10.000 participants worldwide submitted their contributions to The Heering World Championship 2009, from more than 100 countries ranging across the globe. Of these, 15 countries qualified directly and through the open class and were represented at the global final at the Raffles Hotel in Singapore of the bi-annual competition, including the US, Italy, Greece, Japan, France, Germany, UK, Sweden, Norway, Finland, Spain, Benelux, Singapore and Denmark. There was also an “Open Class” including Russia, Estonia, Iceland, Thailand, Argentina, Venezuela, Dubai, Indonesia, Malaysia, Nepal and Mongolia.
The esteemed jury for mixology and fashion included:

The Heering World Championship 2009 – Mixologys Jury

• Ricky Broni – Owner of the internationally acclaimed gourmet restaurant Mården, Stockholm
• Fredrik Tilander – Owner of The Peter F Heering Liqueur Company
• Clinton Ang – Cornerstone Wines, Singapore
• Camper English, US Mixologist/Writer, San Francisco Chronicle and Imbibe Magazine
• Derrick Lee – President of The International Bartender Association
• Jean-Marc Poli – Hotel Manager, Raffles Hotel
• Ms Chan Yoke Kwan, Assistant Director Tourism Shopping & Dining – The Singapore Tourism Board

The Heering World Championship 2009 – Fashion Jury

• Lars Wallin – Internationally acclaimed maestro of Swedish haute couture
• Jörgen Tilander – Owner of The Peter F Heering Liqueur Company
• Rebecca Howard – renowned fashion and beauty journalist;
The Daily Mail, The Daily Telegraph, Glamour, You Magazine
• Sharon Lim – Editor-In-Chief, Elle Singapore
• Amy Molyneaux – Designer at British fashion emporium PPQ
• Percy Parker – Designer at British fashion emporium PPQ
• Nicholas Wong – Celebrated designer at Nicholas, Singapore

The Singapore qualifying rounds for The Heering World Championship 2009 were an online experience at www.heering.com, with one design and mixology winner being selected to compete in the global Grand Finale taking place locally at the legendary Raffles Hotel in Singapore on June 4th, 2009.
Cherry Heering searched for the top mixologists who could create a unique cocktail recipe inspired by a cocktail dress designed by Swedish top designer Lars Wallin for The Heering World Championship 2009 and for designers who could create a cocktail dress inspired by one of six Cherry Heering cocktails, created by Scandinavian world class mixologist Richard Broni. In addition, mixologist entrants were able to select a specially designed glassware piece from The House of Orrefors to accompany to their Cherry Heering inspired cocktail recipe.
The high profile The Heering World Championship juries from around the world selected the best of the best to come to Singapore. Juries from spanning the globe includes such notable mixology and fashion talents such as PPQ (UK) – cutting edge designers Amy Molyneaux and Percy Parker of British fashion emporium PPQ, Charlotte Ronson (US), whose collection gained instant recognition and the attention of renowned publications such as Vogue, Elle, Teen Vogue, WWD and the New York Times and Derrick Lee (SINGAPORE), President, International Bartenders Association (IBA)

Orchard’s Knight
Created by Mr. Eiji Miyazawa

2,5 cl Heering Cherry Liqueur
1,5 cl Calvados Boulard Grand Solage
1 cl X-rated
0,5 cl De Kuyper Butterscotch Caramel
0,5 cl Fresh Lime Juice
Cinnamon Powder
Raisin with a branch

The winning dress by Mr. Loukas-Athanasios Alifraghis was inspired by the Dramatic cocktail

The Finalists – Heering World Championship in Fashion Mixing and Drink Designing

The Heering World Championship 2009 Partners
• Orrefors Kosta Boda, the high-end ornamental glass manufacturer had their globally recognized designed glassware front and center of the Heering World Championship in Fashion Mixing and Drink Designing 2009.
• Singapore Airlines “The world’s most awarded airline” flew the participants with style and comfort to Singapore.
• The Raffles Hotel, The home of the Singapore Sling and the legendary hotel hosted the participants of the Heering World Championship in Fashion Mixing and Drink Designing 2009.
• The Singapore Tourism Board
• The Cornerstones Wines

CHERRY HEERING® liqueur, purveyor to H.M. Queen Elizabeth II and to the Royal Danish Court, has been produced since 1818 and is the original “Cherry Brandy.” Cherry Heering liqueur is sold in more than 100 countries all over the world and is the essential ingredient in the world famous Singapore Sling and Blood and Sand cocktails. For more information go to: https://www.heering.com/

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