Heering press release in US


Heering Accessorize 2009, the Heering World Championship in Fashion Mixing and Drink Designing Combines Cocktail Mixology and Fashion Designing

January — 2009 (Miami, FL) —CHERRY HEERING® liqueur, the original “Cherry Brandy” a product of Denmark since 1818, has announced Heering Accessorize 2009 World Championship in Fashion Mixing and Drink Designing targeted to the world’s most talented mixologists and aspiring fashion designers. CHERRY HEERING is making its presence undeniably known in the U.S., this unique competition will continue to bring cocktail mixology and fashion designing to the forefront.

“Heering Accessorize 2009 is a revolutionary competition that will bring together the best up and coming talent in design and mixology from around the world,” stated Adéle Nilsson, CEO, The Peter F. Heering. “This inspired gathering of talent uniquely demonstrates Cherry Heering’s commitment to maintaining its position as the ultimate fashion accessory.”

The US qualifying rounds for Heering Accessorize 2009 will be an online experience at www.heering.com, with one design and mixology winner being selected to compete in the global Grand Finale taking place at the legendary Raffles Hotel in Singapore on June 4th, 2009. The Raffles Hotel is home of the famous Singapore Sling, the iconic cocktail based on CHERRY HEERING known all around the world.

About Heering Accessorize 2009

CHERRY HEERING is looking for top mixologists who can create a unique cocktail recipe inspired by a cocktail dress designed by Swedish top designer Lars Wallin for Heering Accessorize 2009 and for designers who can create a cocktail dress inspired by one of six CHERRY HEERING cocktails, created by Scandinavian world class mixologist Richard Broni. In addition, mixologist entrants will be able to select a specially designed glassware piece from The House of Orrefors to accompany to their CHERRY HEERING inspired cocktail recipe.

The first place prizes to be awarded in Singapore, apart from the honor and international exposure of winning Heering Accessorize 2009, will be the right for the mixology winner to publish his/her own cocktail book together with Peter F. Heering by the end of 2009. The winning fashion designer will be awarded their own runway show at the internationally acclaimed Copenhagen Fashion Week (Spring/Summer 2010).

All participants must be 21 years of age or older and the deadline for entry into Heering Accessorize 2009 is February 28th, 2009. For more information and complete rules about Heering Accessorize 2009, please visit https://www.heering.com.

CHERRY HEERING liqueur is sold in more than 100 countries all over the world and is the essential ingredient in the world famous Singapore Sling and Blood and Sand cocktails. CHERRY HEERING liqueur has debuted new packaging, just as classic as the original but with a modern day touch of fashionable style.

For images pertaining to Cherry Heering and Heering Accessorize 2009, please contact James Monahan at jamesamonahan@gmail.com.

About Kindred Spirits North America, Inc.

Based in Miami, Kindred Spirits, Inc. brand portfolio includes premium spirits brands, Gran Duque De Alba Spanish Brandy, Crema de Alba, Cherry Heering liqueur, Xante liqueur, Martin Miller’s Gin, Malt Trust Single Barrel Cask Whiskies and the famous Dry Sack Sherries from Spain, produced by Williams & Humbert.

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