Heering on the Royal Warrant’s website

If you log into the Royal Warrants website: www.royalwarrant.org you will find the following words on Heering:

PETER F.HEERING
Purveyors of Cherry Heering
The history of the firm of Peter F. Heering begins as long ago as December 1, 1818. It was on this date that the young grocer’s assistant Peter Fredrik Suhm Heering opened a business of his own in the centre of Copenhagen, Denmark. At first, it was a modest cellar shop, but its proprietor was a man of sound business instinct who realised the possibilities latent in an old recipe which had been given him. He experimented with the recipe, improved it, and started to manufacture in quantity. Soon Peter F. Heering owned a mansion in Copenhagen and a fleet of ships. Kings and Emperors ordered it for their table sophisticated individuals of every nationality came to value its characteristic taste and fashionable impression the world over.

During the first part of the 19th Century there was no Gucci or Dior or Chanel or even Nike. There were just spices, furs, gold and shoes made by the corner shoemaker. Spirits were local – in the West Indies one drank rum, in London most likely gin. But as the British Empire grew, Heering Cherry Liqueur achieved a global following. Allegedly, nothing was more enticing on a warm afternoon than a cocktail of the finest calibre. So the British and their friends made sure there was plenty of ‘Cherry Heering’, and Heering ensured that life, in the far reaches of the Kingdom, was civilized. And one of the first global brands was born.

In 1819 Sir Thomas Stamford Raffles landed in Singapore and purchased a plot of land from the Sultan of Johor where he created a trading post for the British East Asian Trading Company. A hundred years later, in the lobby of the infamous Raffles Hotel, legendary bartender Mr Ngiam Tong Boon invented the Singapore Sling later to achieve global fame by mixing 30 ml of Gin, 15 ml Heering Cherry Liqueur, 120 ml pineapple juice, 15 ml lime juice, 7,5 ml Cointreau, 7,5 ml DOM Benedictine, 10 ml Grenadine and a dash of Angostura Bitters. Shaken not stirred, served on ice in a cocktail glass.

www.royalwarrant.org

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