Excerpt from amNew York

The following was published in the amNew York on August 27th 2008. Written by Dan Dunn (www.theimbiber.net)

A drinking man’s cordial

Over the years the Singapore Sling has had its praises sung by the likes of Tom Waits, Jimmy Buffett, The Replacements and Hunter S. Thompson, and is well deserving of its place in the pantheon of great cocktails. But for my money the coolest thing about this venerable libation (besides the fact that it was invented at the Raffles Hotel in Singapore, which is featured as a Japanese stronghold in my favorite videogame, “Medal of Honor: Rising Sun”) is that it’s one of two cherry-flavored cocktails a grown man can order in a bar and still seem like a bad-ass…the other being a Blood & Sand.

From the beginning, the Singapore Sling recipe called for Cherry Heering, an iconic cordial that has been produced in Denmark since 1818 and is once again becoming fashionable in the U.S. Why? Well, marketing dollars certainly have something to do with Cherry Heering’s resurgence, as does the current classic cocktail craze and the support of many of the top mixologists at high-end drinkeries from San Francisco to Soho.

Cherry Heering is made with fresh cherries that are gently pressed, blended with spices, and stored in oak barrels. Due in part to the influence of the wood, it’s sweet but not sickly sweet like Apple Pucker and some of those other nauseating fruit-flavored abominations created in chemical labs in places like Newark. There isn’t a single artificial flavor in Heering, and the ruby red color that makes it look so inviting in a glass is all natural, too. And while it’s popularly known for being a key ingredient in a Sling, Heering also works well over ice in a rocks glass, topped with Coke and a dash of fresh lemon juice. Aristocratic types who could care less about a drink order that impugns their manlihood will surely delight in a Heering Royale, which is one part cherry liqueur, five parts champagne, in a flute with a cherry garnish.

Singapore Sling
This is the original recipe created at the Raffles Hotel, home of the Singapore Sling in Singapore.

— 1 part Cherry Heering Liqueur
— 2 parts premium gin
— 6 parts pineapple juice
— 1 parts lime juice
— 1/2 part Cointreau
— 1/2 part Dom Benedictine
— 1/2 part Grenadine
— A dash of Angostura bitters

Combine ingredients in a mixing glass, add ice and shake. Strain over fresh ice into a sling glass. Garnish with fresh pineapple and cherry.

Blood & Sand
— 2 parts premium Scotch
— 1 part Cherry Heering Liqueur
— 1 part Sweet Vermouth
— 1 part orange juice

Combine ingredients in a mixing glass, add ice and shake. Strain into a chilled 7 oz cocktail glass. Garnish with an orange disk flamed over the top, then dropped into the cocktail

Cherry Heering & Mint Cocktail- the bartender’s choice

During the annual Tales of the Cocktail event in New Orleans, our US distributor Kindred Spirits asked the world’s top bartenders and mixologists for their favorite new cocktail creations. The Cherry Heering & Mint cocktail was selected (see recipe and link below) which Kindred’s own Sam Kershaw has been creating at The Hideout in Brooklyn.

Here is the link to the fifty best: http://www.thefiftybest.com/spirits/best_cocktails/

Cherry Heering & Mint Cocktail
Mixologist: Sam Kershaw
Hideout, Williamsburg, Brooklyn, NY

2 parts Cherry Heering Liqueur
1 part lime juice
1 part simple syrup
8 fresh mint leaves

Mix all ingredients together with ice in a cocktail glass. Top with club soda. Enjoy!

Letter from a happy customer

Every now and then we get a letter from a happy customer. It is very pleasing to know that so many people enjoy our Heering Cherry Liqueur. Here is one of those letters we recently received:

“I am acting quite out of character in writing you this thank you letter. Most companies don’t really need to hear from their satisfied customers. (Only the unsatisfied ones).
Life for me, as well as many blue collar industrial workers has been getting steadily worse over the last six or seven years. For this reason we seek small affordable comforts that will brighten our day just a bit. Among my joys are my beautiful children and a wonderful wife. Each night I come home after a difficult day and clean up for a quick dinner. I get my old Tallit off the shelf for evening prayers and my wife brings me a small Korean tea cup filled with an ice cube and some cherry Peter Heering. The prayers coming out and the splash of Heering going in somehow sooth away the anxieties of this world; redirecting my eyes to the warmth and joy of the next.
Thank you for a superb product, and the care that goes in to each drop. “

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