Amathus introduce new HEERING COFFEE liqueur

Amathus are proud to introduce the new Coffee liqueur from Heering.

Heering Coffee is made from a recipe developed as a line extension to the original Danish Cherry Liqueur, dating back to 1818. Only natural ingredients are used and no additives or artificial colouring are added. The base is a sumptuous blend of Carribean rum, coffee and cacao.

Exhibiting at this year’s Bar 07 – – STAND D10

Release Date: Immediate

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Mario Skeparnides Sales & Marketing Manager,

Peter F. Heering introduces new HEERING COFFEE liqueur

Peter F. Heering, owner of the original Danish Heering Cherry liqueur dating back to 1818, is now introducing a Heering line extension; Heering Coffee.

Heering Coffee is made from a recipe using only natural ingredients and with no additives or artificial colouring. The base is a smooth blend of Caribbean rum, coffee and cacao. Heering Coffee liqueur can be enjoyed after dinner as a digestive but it is also excellent as a base for cocktails and long drinks.

The Peter F. Heering brand has a long tradition of serving royalties. The Heering Cherry liqueur has been purveyor to H.M. Queen Elizabeth II and to the Royal Danish Court since 1876. Further, one of the world’s most famous cocktails, the Singapore Sling, is made with Heering Cherry Liqueur. The Heering Cherry liqueur is today present in more than 100 markets and is immensely popular and known as the original “cherry brandy”.

The Heering Coffee liqueur will be introduced for the first time on the world market during the UK Bar Show in June 2007. Responsible distributor for Coffee Heering in UK will be Amathus, today also distributing the Heering Cherry liqueur. Starting this summer, Heering Coffee liqueur will tour the world markets, hopefully reaching presence in the 100 markets of Heering Cherry liqueur in a near future.

The company behind Heering Cherry and Coffee liqueur, namely Peter F. Heering is owned by the same private investors who are the creators of The Xanté Company, producing the popular pear and cognac liqueur “Xanté”. Xanté was first introduced on the Swedish market approximately 10 years ago and the product has since then developed into a success story. Today the brand is the fastest growing brand, by percentage, in GTR.

For more information about Heering Coffee Liqueur and for drink inspiration, please visit the Heering website: For further information and enquiries about the brand, please contact Adéle Nilsson, CEO of Peter F. Heering, adele@ or +46 8 412 60 40. For more information regarding Amathus, please visit

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