V&S Sells Heering Cherry Liqueur

Sweden’s V&S Group has sold its cherry liqueur brand, Heering, to the Tilander family, which owns 100 per cent of XANTÉ Pear and Cognac Liqueur. The sale price was not disclosed. V&S acquired Heering in 1999, a storied liqueur brand tracing it’s start to 1818, but the company said it no longer fit in with its core categories – vodka, aquavit and bitters. The Tilander family plans to market Heering on a country-by-country basis. Currently, Heering is sold in more than 100 countries.

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