Cherry Liqueur Makes A Move

The Swedish owner of XANTÉ Pear and Cognac Liqueur has acquired the Heering brand from V&S Group. The XANTÉ Company will assume responsibility for the sales and marketing of the cherry liqueur following a transition period. According to the deal, V&S will continue production for a limited time. The liqueur, distributed in the UK by Amathus Wines, has been produced since 1818 and is the original ‘cherry brandy’. It is sold in more than 100 countries all over the world. V&S acquired the brand in 1999 when it bought Danish Distillers.


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