Chocolate Cherry Cake with Heering Cherry Liqueur!

The Simply Delicious Fruit Cake Co. have been commissioned by Fortnum & Mason to make a chocolate cherry fruit cake using Heering Cherry Liqueur. We believe it will be a hit! Visit if you are interested. Or simply book at ticket and go to London for a real taste. Enjoy!

Heering celebrates the Diamond Wedding of the Queen of England

We are celebrating the Diamond Wedding of the Majesty Queen Elisabeth II and His Royal Highness Prince Philip. May their Diamond Wedding Anniversary hold unlimited amounts of sparkle!

The Heering Cherry liqueur has been purveyor to H.M. Queen Elizabeth II since 1901. Now as the Diamond Wedding of the Majesty Queen Elisabeth II and His Royal Highness Prince Philip is taking place, Heering is celebrating this with an advertisement in their Diamond Wedding Book.

Excerpt from Straight Up Cocktails

The following discussion regarding the classic cocktail Singapore Sling could be read on the site “Straight Up Cocktails” in October 2007:

A fling with the sling

What do the Raffles Hotel in Singapore and the MGM Grand in Las Vegas have in common? On the surface, it would appear not much. Closer examination may reveal the answer to your next drink order or cocktail party punch; the Singapore Sling or the Chinatown Sling.

While the Raffles Hotel is named after Sir Stamford Raffles, the founder of modern day Singapore, in the world of bartending the Raffles Hotel is more widely known as the home of the Singapore Sling. It was in the Long Bar at the Raffles Hotel where Ngiam Tong Boon is said to have invented the Singapore Sling sometime between 1910 and 1915. The recipe for this drink was such a secret that it was kept locked away in a safe along with Ngiam’s other recipe books. Somewhere along the way, however, the original recipe to the Singapore Sling was lost.

During the 1970’s management began restoring the Raffles Hotel to its original luster. One of the items they wanted to bring back to the Long Bar was the Singapore Sling, since it was so popular in the earlier days of the Raffles Hotel. It is presumed during this rebuilding time one of Ngiam’s nephews was contacted and a close version of the original recipe was concocted. Over time this recipe has been modified rather drastically from the original, but with much broader appeal. The modernized version of the Singapore Sling is still served at the original Raffles Hotel and Long Bar. The drink is also complimentary on all Singapore Airlines flights to all passengers. What a deal!

What does the Singapore Sling have to do with the MGM Grand in Las Vegas? There is no Long Bar at the MGM Grand, but there is Nob Hill. Nob Hill is a San Francisco styled eatery with fresh produce and poultry flown in daily from San Francisco to capture the authenticity of the Bay Area. While the food is no doubt fabulous with its world class chef, Michael Mina, my focus is on the bar area with one drink in particular they have created. It is the Chinatown Sling based on the Singapore Sling from the Raffles Hotel. The Chinatown drink is a pitcher version of the Singapore Sling making it a perfect rendition for your next cocktail party. What makes this version of the Singapore Sling special is it will take the work out of the individualized cocktail while leaving the zing in the Sling.

The Singapore Sling is a time consuming drink to put together with its many ingredients. The individual cocktail has nine ingredients in dashes and quarter measures combined in a cocktail shaker and then strained into a Collins glass with two garnishes. The Singapore Sling has an orange slice and cherry garnish; both rather nice and fitting for this drink. All the work and time that goes into this cocktail are not in vain. It does make a tasty, complex drink with an equally nice pink hue. It is a classic listed among the International Bartenders Association fifty greatest cocktails. The time involved in putting an individual Singapore Sling together and the flavor make it perfect for ordering at a cocktail lounge. Someone else does the work. You enjoy your drink and companion.

The Chinatown Sling has an amazing color to it as well, but for added drama the Cherry Heering is left out of the pitcher combination until the very end and added as a topper to the individual drink instead. This allows the Cherry Heering to settle within the liquid instead of integrate into the drink giving the Chinatown Sling a visual layered effect. Add to that the equally complex flavor your guests will experience when they finally taste it and this makes for an excellent party drink. What works in your favor here is the Chinatown Sling is a pitcher drink made ahead of time with six ingredients rather than nine. Instead of working making drinks for your guests, you will be sipping a refreshing Chinatown Sling with them. Seeing and tasting is believing. As for the garnish, for your cocktail party, flee from the routine just as Nob Hill in Las Vegas veers from the run of the mill. The Chinatown Sling garnish should be a tropical pineapple spear and a cherry. There is no need to peel the pineapple. Leaving the pineapple with the skin on and then cut in long spears gives the Chinatown Sling a spectacular tropical finish. The cherry gives an extra dollop of color to an already fabulous drink for you and your guest’s sipping pleasure.

Singapore Sling

1-1/2 oz Gin
1/2 oz Cherry Heering
1/4 oz Cointreau
1/4 oz Benedictine
Dash of Angostura Bitters
2 Dashes Grenadine
1/2 oz Fresh Lime Juice
Club Soda (optional)
Garnish with Orange Slice and Cherry

Combine all ingredients except club soda and garnishes in a cocktail shaker filled 1/3 full with ice. Shake. Strain into a Collins glass filled 1/2 – 2/3 full with ice. Top off with club soda. Garnish with the orange slice curved into a half moon on a cocktail pick and a cherry.

Chinatown Sling

16 oz Pineapple Juice
10 oz Rangpur Gin
4 oz Cointreau
4 oz Benedictine
1 Scant Teaspoon Angostura Bitters
2 oz Cherry Heering
Garnish with Pineapple Spears and Maraschino Cherries

Combine all ingredients except Cherry Heering and garnishes in a pitcher. Refrigerate until well chilled, approximately two hours. Stir. Fill old fashioned glasses with ice. Fill with Chinatown Sling mixture within half inch of top. Top each glass with 1/4 ounce of cherry liqueur. Garnish with pineapple spear and cherry.

Heering Coffee now available at Systembolaget

Heering Coffee Liqueur, the line extension of the famous Heering Cherry Liqueur is now available at the Swedish Alcohol Retail Monopoly; Systembolaget.

The Heering Coffee Liqueur which is a smooth blend of rum from Martinique, dark coffee and chocolate is available in the size of 500 ml. It can be ordered at Systembolaget, article number 85531.

The Heering Cherry Liqueur comes in the sizes of 350 ml and 700 ml. These items can be ordered with the article numbers:
700 ml: 70717
350 ml: 77688


Amathus introduce new HEERING COFFEE liqueur

Amathus are proud to introduce the new Coffee liqueur from Heering.

Heering Coffee is made from a recipe developed as a line extension to the original Danish Cherry Liqueur, dating back to 1818. Only natural ingredients are used and no additives or artificial colouring are added. The base is a sumptuous blend of Carribean rum, coffee and cacao.

Exhibiting at this year’s Bar 07 – – STAND D10

Release Date: Immediate

Images Available: Bottle Shots, Logos, Labels etc.
For further information and to request further images or samples please contact:
Mario Skeparnides Sales & Marketing Manager,

Peter F. Heering introduces new HEERING COFFEE liqueur

Peter F. Heering, owner of the original Danish Heering Cherry liqueur dating back to 1818, is now introducing a Heering line extension; Heering Coffee.

Heering Coffee is made from a recipe using only natural ingredients and with no additives or artificial colouring. The base is a smooth blend of Caribbean rum, coffee and cacao. Heering Coffee liqueur can be enjoyed after dinner as a digestive but it is also excellent as a base for cocktails and long drinks.

The Peter F. Heering brand has a long tradition of serving royalties. The Heering Cherry liqueur has been purveyor to H.M. Queen Elizabeth II and to the Royal Danish Court since 1876. Further, one of the world’s most famous cocktails, the Singapore Sling, is made with Heering Cherry Liqueur. The Heering Cherry liqueur is today present in more than 100 markets and is immensely popular and known as the original “cherry brandy”.

The Heering Coffee liqueur will be introduced for the first time on the world market during the UK Bar Show in June 2007. Responsible distributor for Coffee Heering in UK will be Amathus, today also distributing the Heering Cherry liqueur. Starting this summer, Heering Coffee liqueur will tour the world markets, hopefully reaching presence in the 100 markets of Heering Cherry liqueur in a near future.

The company behind Heering Cherry and Coffee liqueur, namely Peter F. Heering is owned by the same private investors who are the creators of The Xanté Company, producing the popular pear and cognac liqueur “Xanté”. Xanté was first introduced on the Swedish market approximately 10 years ago and the product has since then developed into a success story. Today the brand is the fastest growing brand, by percentage, in GTR.

For more information about Heering Coffee Liqueur and for drink inspiration, please visit the Heering website: For further information and enquiries about the brand, please contact Adéle Nilsson, CEO of Peter F. Heering, adele@ or +46 8 412 60 40. For more information regarding Amathus, please visit

Maxxium to distribute XANTÉ and HEERING

Maxxium strikes a deal to distribute XANTÉ and HEERING in the Nordics
Maxxium Nordic (Sweden, Norway, Denmark and Finland) has agreed on a distribution partnership with the owners of XANTÉ Pear & Cognac Liqueur and HEERING Cherry Liqueur starting September 1st 2007. XANTÉ and HEERING were previously distributed by V&S Group.

Maxxium Global Travel Retail is already exclusive distributor of XANTÉ and HEERING in global travel retail. Furthermore, Maxxium distributes HEERING Cherry Liqueur in Germany, the Netherlands, Canada and Mexico. As part of the new agreement XANTÉ will be added to Maxxium’s domestic portfolio in Germany.

– “We’re delighted to get XANTÉ in our Nordic portfolio, where its’ premium position fits perfectly.”, says Timo Kousa, Nordic Regional Managing Director at Maxxium. “In fact, this premium liqueur is a complete success story. Introduced just ten years ago, XANTÉ is today one of the top selling liqueurs in the Nordics.”

-“Maxxium is a formidable partner with state-of-the-art business infrastructure”, says Adéle Nilsson, CEO of The XANTÉ Company and Peter F. Heering Company. “Being a key ingredient in many classic cocktails such as the Singapore Sling, HEERING Cherry Liqueur is a ‘must have’ in all top bars. Together with Maxxium we will re-activate this world famous brand and reach new consumers.”

Maxxium Worldwide is responsible for the sales, local marketing and distribution of many of the world’s premium spirits and wine brands, including ABSOLUT, The Famous Grouse, Jim Beam and Rémy Martin. Maxxium is owned by four equal shareholders, The Edrington Group, Beam Global Spirits & Wine, Rémy Cointreau and the V&S Group.

XANTÉ ( is a premium positioned liqueur combining the sweetness of ripe pears and the intensity of fine cognac. The product is extremely versatile being enjoyed both neat as well as in drinks. International expansion is presently being pursued and the product is sold in some15 markets, including the U.K. and Spain.

HEERING Cherry Liqueur (, purveyor to H.M. Queen Elizabeth II and to the Royal Danish Court, has been produced since 1818 and is the original “cherry brandy”. It is sold in more than 100 countries all over the world.

Further information:
Adéle Nilsson. The XANTÉ Company & Peter F. Heering, +46 703 104 454,
Timo Kousa, Maxxium Nordic, +358 50 595 6802,

Cherry Liqueur Makes A Move

The Swedish owner of XANTÉ Pear and Cognac Liqueur has acquired the Heering brand from V&S Group. The XANTÉ Company will assume responsibility for the sales and marketing of the cherry liqueur following a transition period. According to the deal, V&S will continue production for a limited time. The liqueur, distributed in the UK by Amathus Wines, has been produced since 1818 and is the original ‘cherry brandy’. It is sold in more than 100 countries all over the world. V&S acquired the brand in 1999 when it bought Danish Distillers.


V&S Sells Heering Cherry Liqueur

Sweden’s V&S Group has sold its cherry liqueur brand, Heering, to the Tilander family, which owns 100 per cent of XANTÉ Pear and Cognac Liqueur. The sale price was not disclosed. V&S acquired Heering in 1999, a storied liqueur brand tracing it’s start to 1818, but the company said it no longer fit in with its core categories – vodka, aquavit and bitters. The Tilander family plans to market Heering on a country-by-country basis. Currently, Heering is sold in more than 100 countries.

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