HEERING CLASSICS TOP 60 SEMIFINALISTS ANNOUNCEMENT

HEERING CLASSICS 60 SEMIFINALISTS ANNOUNCED AS BICENTENARY CELEBRATION CONTINUES

 

HEERING INSPIRING BARTENDERS RISING FOR A CHANCE TO BE A PART OF HISTORY

January 2018 (Stockholm, Sweden) CHERRY HEERING has liquefied the field from over 3,000 inspired bartender entrants to 60 semifinalists, who will move into the next round of the Heering® Classics. As CHERRY HEERING’s role in cocktail history continues 200 years later, the Bicentennial of CHERRY HEERING, a feat achieved by only a handful of consumer brands worldwide, and rare in the spirits world, is continuing to grow as we now move onto the semi-final of the Heering® Classics

The Peter F Heering Classics is an annual competition in four rounds, with bartenders from around the world competing to become one of the ten finalists shaking it up at the final during London Cocktail Week 2018 anf The World´s 50 Best Bars.

Bartenders were asked to make Heering inspired cocktail creations that focue on something equally unique, a favorite classic cocktail, add Heering and give it an unexpected twist! Round one and two are completed with bartenders having created and submitted their Heering filled libations with a focus on “MODERN CLASSICS WITH A TWIST”, creating the next Modern Classic.

Cocktails must have included Cherry Heering, after all this is Modern classics brought together by the one Classic – Cherry Heering. 60 bartenders, 10 from each regio, Europe, Asia, middle East/Africa, North America, Latin America and Australasia, proceeded to Round 3.

 

https://we.tl/ItlhcVNIfE

“After travelling the world tasting the initial Peter F. Heering® Classic cocktails, it’s clear this competition is truly all about the bartenders.”, said Adéle Robberstad, CEO Peter F. Heering

THE GOAL

A once in a lifetime opportunity – Become the 200 years celebration cocktail, and a new signature cocktail for HEERING.

THE PRIZE

Apart from the honour and media exposure, all TEN finalists get airfare and three hotel nights in London during London Cocktail week and will be part of the Worlds 50 Best Bar Ceremony. They will all be filmed and part of the Heering Legends at Difford’s Guide for global distribution. The Grand Prize winner will receive a Stelton shaker and a 3-st op trip around the world to meet and learn from some of the best behind the bars, at some of the Worlds 50 Best Venues.

HOW IMPORTANT IS CHERRY HEERING TO BARTENDERS?

It is often noted by bartenders, that the classic two-volume The Gentleman’s Companion, first published in 1939 by Charles H. Baker (one of the first original cocktail books in the world and still one of the most important) there are more than 130+ cocktail recipes that include Cherry Brandy (thusly, CHERRY HEERING) that is how important CHERRY HEERING has been in cocktails, past, present & future

 THE NEXT ROUNDS

ROUND 3 (April 16-May 22, 2018)

To celebrate 200 tasteful years, CHERRY HEERING will invite the top 60 semifinalist bartenders to create a 200 Years Celebration Cocktail. The cocktail should be a tribute to Cherry Heering turning 200 years – a cocktail contribution for the next century to come –be timeless, i.e. the next Modern Classic – Embodying everything that Heering stands for.

The 60 semifinalist bartenders will then get to present their cocktails themselves in a video. The top ten finalists will then proceed to the final round.

ROUND 4 (October 2018)

THE GRAND FINALE.

The finalists will personally present their take on the 200 Years Celebration Cocktail at the final during London Cocktail Week 2018 and The World’s 50 Best Bars. They will be judged by our international expert jury lead by Simon Difford and cocktail experts from around the world. The finalists will have the unique experience to meet w the judges, one by one, and get personal advice, receive expert coaching and filmed by Difford’s Guide for Heering Legends.

About 1818  

In 1818, the young Peter F. Heering saw the intrinsic potential in an old cherry liqueur recipe that was bestowed upon him. The word spread and soon everybody wanted a taste of the sophisticated Danish liqueur. As with all things fashionable, the aristocracy caught on and before long, Peter F. Heering’s liqueur company was purveyor to royal courts from Great Britain to Japan.

During all of its 200-year-long history, Cherry Heering has been a small but indispensable component of iconic cocktails such as the Singapore Sling and Blood and Sand. Today, as we celebrate the iconic cherry liqueur’s 200th anniversary, Heering can be found in every cocktail bar worth their salt – and will surely remain there for at least another 200 years.

About Peter F. Heering

Cherry Heering was integrated into the premium portfolio of the traditional Dutch family owned company De Kuyper Royal Distillers in October 2017. HEERING liqueur is sold in more than 100 countries all over the world. For more information about Peter F. Heering, please visit http://www.heering.com  www.facebook.com/heeringliqueur https://twitter.com/heering https://www.instagram.com/cherryheering

MEDIA Contact: Global | Anna-Karin Olofsson |Anna-karin@heering.com | Peter F Heering (o) +46 8 412 60 40 (m) +46 70 23 99 100

200 YEARS LATER…….PETER F HEERING pressrelease

200 YEARS LATER….

CHERRY HEERING® INSPIRES THE COCKTAIL MASTERS OF THE UNIVERSE

WITH ITS WORKSHOP & MASTERCLASS ROLL OUT AROUND THE WORLD

March — 2017 (Stockholm, Sweden) 100 cities in 100 days around the globe. As CHERRY HEERING® moves into the brand’s 200th year celebration this moment in time would not be possible without the unprecedented support from the global bartender community. Simply put, the CHERRY HEERING® brand certainly would not be behind the bar or on the shelves without the passionate support of this tireless group of cocktail professionals.

Now CHERRY HEERING® is building on this support with the launch of the CHERRY HEERING® Celebrating 200 Tasteful Years with a unique educational Workshop & Masterclass – “Modern Classics” executed by some of the best bartenders and venues in the world.

“Our goal is to have bartenders from around the world understand this 200-year-old product and see beyond the Singapore Sling and Blood & Sand or any other classic cocktail where Heering is a must”, and executed by the best bartenders and venues in the world, said Adéle Robberstad, CEO Peter F. Heering “Heering has stood the test of time for a reason, and the bartenders recognized it”

Why CHERRY HEERING® Workshop & Masterclass?

CHERRY HEERING® prides itself on the relationships it has built around the world with established bars, historic bars and new bars. It has been of the utmost importance for us to be able to work with any bar. In 2016 World’s Best Bars (W50BB) was a shining example of many bars in one spectacular setting at London Cocktail Week that had a real, natural and beautiful relationship and history with CHERRY HEERING®, which was the only liquor sponsor of World’s Best Bars (W50BB) and it increased the momentum for the CHERRY HEERING® brand leading into the continuance and global reach of the CHERRY HEERING® Workshop & Masterclasses which will have a different element at each workshop and masterclass provided by the host bartender who will add their unique experience and expertise which is precisely the inspired aim of the CHERRY HEERING® Workshop & Masterclasses.

About the CHERRY HEERING® Workshop & Masterclasses

The CHERRY HEERING® Workshop & Masterclass is a multi-faceted workshop aimed at exploring and inspiring the flavor pairings possible in utilizing CHERRY HEERING® in an original spin on a classic cocktail in 75+ cities around the globe executed by people from the W50BB and other global great faces from our community. Bartenders will taste this classic liqueur with 12 different spirits, an array of bitters, produce and other modifiers and explore possibilities together around the world.

 CHERRY HEERING® has its place it the modern world, not just in the W50BB, not just in the classic cocktails or modern classics but as THE modifier in any cocktail and works great with all base spirits that our Masterclass will show.

The CHERRY HEERING® Workshop & Masterclass was developed by H Joseph Ehrmann from Elixir Bar in San Francisco, one of the first whiskey bars in the US and very early out cocktails. H developed the format and executed the first Masterclasses in LA, SF and Kansas City with full houses, a well reputable man from the cocktail scene in San Francisco. To date 20+ The CHERRY HEERING® Workshop & Masterclasses have been executed in the U.S., Singapore, Canada, Ukraine and Sweden with an inspired response from the trusted bar community.

CHERRY HEERING® Workshop & Masterclasses 2017 Schedule

CHERRY HEERING® Workshop & Masterclasses include visits to Manhattan Bar, Singapore, The Clumsies, Athens, Linje TIO, Sweden, Ruby Cocktail Bar, Copenhagen, Himkok, Oslo, Lost + Found, Cyprus, Licoreria Limantour, Mexico City, Bootlegger, Bangalore, Happiness Forgets, London, Quinary, Hong Kong, Taste & Spirits, Amsterdam, Bar Trench, Tokyo, Epic Bar, Shanghai, Trillby & Chadwick, Helsinki, Central Station, Beirut, Vasco Bar, Sydney, Inge’s Bar, Taipei, Cocktail Kitchen, Dubai, Walker Inn, Los Angeles, Broken Shaker, Miami, Charles H, Seoul, Botanika, Tel Aviv, Call Soul, Munich, Little Link, Cologne, Galander Bar, Kreuzberg Berlin to name a few. Furthermore, the classes will be held by some of the most admired and trusted professionals from the global bartender scene, some in their own venue and others as guest mixologists at the most highly reputable venues – all committed to further the knowledge and use of CHERRY HEERING®, celebrate the 200th year history of this iconic brand and bring it to the attention of a new generation of mixologists for the start of the next 200 years. For the full schedule (see link here): www.heering.com/masterclass/

What’s Next? It’s Classic.

Bartenders from around the world will find out about this year’s special addition of our annual global competition. This year’s competition will be part of our 200-year celebration of the queen cherry — THE PETER F. HEERING® CLASSIC CHALLENGE – MODERN CLASSICS BROUGHT TOGETHER BY THE ONE CLASSIC HEERING® a very special edition to our drink competition. www.heering.com

CHERRY HEERING® is making sure the 200th year history is celebrated in conjunction with another important number — fifty. CHERRY HEERING® is working close with Worlds 50 Best Bars and our Heering Legends and other famous faces in the industry that has been contributing to the todays cocktail scene (see link here)

https://www.diffordsguide.com/producers/195/peter-f-heering-as

CHERRY HEERING® is honored of being the only liqueur sponsor to World’s 50 Best Bars (W50BB), for many people on the bucket list to visit

HEERING liqueur is sold in more than 100 countries all over the world.

CHERRY HEERING® is an intricate and indispensable component of iconic cocktails such as The Singapore Sling and Blood & Sand, which is exactly how CHERRY HEERING® likes to be seen; as an accessory that adds lavishness, extravagance and civilization to the mix.

CHERRY HEERING® continues to evolve and recognize that even the timeless classics need a refreshing remake now and then, thus CHERRY HEERING® has challenged the best of the best behind the world’s bars to create their own modern classic interpretation of a Classic Cocktail and possibly writing their name in the history of cocktails.

 HEERING® COFFEE liqueur is made from a recipe using only natural ingredients and with

no additives or artificial coloring. The base is a smooth blend of Caribbean rum, coffee and

cacao. COFFEE HEERING® and CHERRY HEERING® are both OU certified.

COFFEE HEERING® was announced as the Liqueur of the Year at the Annual Bar Biz Spirits Competition by the Editorial and Publishing Staff of the Bar Business Magazine.

For more information about Peter F. Heering, please visit

 

Inverness mixologist takes top title on sltn.co.uk

INVERNESS bartender Grant Murray has come out on top from a field of thousands at London Cocktail Week, picking up the Peter F. Heering Classics cocktail title for 2016.

Murray, who is general manager of Scotch & Rye and Bar One, impressed judges first in a semi-final of ten bartenders at the private bar of Simon Difford, founder of the mixology-focused Difford’s Guide, before clinching the title at the grand final held in the Joyeux Bordel Bar in Shoreditch, London.

Over 2500 bartenders from across the globe are said to have entered the competition, which called for a modern Cherry Heering twist on a classic cocktail.

Murray described taking the top spot as a “surreal and incredible” experience.

“I was amongst some of the world’s very best bartenders that week, mingling with people I have looked up to all of my career,” he said.

“It’s a major milestone for me.

“It was an incredible fantastic experience. I think it is incredible for me, it’s incredible for the bars I look after and it’s incredible for Inverness.”

WINNER OF HEERING CLASSIC 2016 – GRANT MURRAY, SCOTCH AND RYE, UK

THE PETER F HEERING® CLASSICS ANNOUNCES 2016 WINNER AT LONDON COCKTAIL WEEK

October — 2016 (London, England) The Aviation is the classic choice. Grant Murray from   UK and his modern classic cocktail the “Brace Position” has answered the challenge and has been named the winner of the 2016 Peter F. Heering® Classics. 10 global bar star semifinalists were flown to London, England and shook things up during the famed London Cocktail Week

10 Global Semi-Finalists to the Final Five

Five global finalists from the 2016 Peter F. Heering® Classics were announced last week during London Cocktail Week festivities. The final five global finalists created an inspired modern classic cocktail with CHERRY HEERING® and presented their modern classic and philosophy behind at the finale event at Joyeux Bordel London.

 “The 2016 Peter F. Heering Classics inspired the Heering brand itself in a way that is more than special”, said Adéle Robberstad, CEO Peter F. Heering “the passion, commitment and sharing of talent using the Heering brand in his competition is now our present day history that makes us as proud as the day the Heering brand was created, almost 200 years ago.”

Pita Dixon I Australia I “The Right Way”

Andrew Schneider I Canada I “Mount Pleasant”

Dawid Guzik I Luxembourg I “Secret Clover”

Laura Walker I New Zealand I “Blood from a Stone”

Grant Murray I UK I “Brace Position”

The 2016 Peter F. Heering® Classics finalists were selected by a global jury comprised of Simon Difford – one of the worlds most renowned and respected drinks experts, David WondrichJames Beard Award Winner for his book Imbibe! and founding partner on Beverage Alcohol Resource, the United States leading training program for bartenders and other mixologists, Din Hassan, a veteran from the Singapore nightlife industry, Hamish Smith, a multi-award winning drinks journalist at Drinks International Magazine, Lauren Mote, Co-proprietor of Bittered Sling, a wildly successful line of high quality small batch cocktail and culinary bitters and Charlene Dawes, Managing Director and Owner of Tastings Group Limited.

The Peter F. Heering® Classics tapped the best bar talent in the world to re-write cocktail history by creating their version of a classic cocktail.

 

THE 2016 PETER F. HEERING® CLASSICS, 46 GLOBAL FINALISTS AND THEIR MODERN CLASSICS.

 https://www.youtube.com/channel/UCTJ_cac4N_pZIFgB704_EqQ/videos?view=0&sort=d d&shelf_id=0

GRANT MURRAY, INVERNESS, UNITED KINGDOM

”BRACE POSITION”

15ml Ardbeg poured into ice filled Boston, stir and strain out liquid, leaving whisky coated ice in Boston.   Then put into Boston…

35ml Botanist Gin

15ml Cherry Heering

10ml Briottet Liqueur de Violette

15ml Fresh lemon juice

15ml Sugar syrup (3:1)

Shake all ingredients together and fine strain into chilled speakeasy martini glass.   Garnished with cherry and lemon twist.

PITA DIXON, MELBOURNE, AUSTRALIA

 ”THE RIGHT WAY”

25ml cognac (Pierre Ferrand)

25ml rye whisky (Rittenhouse Rye 100)

25ml Cherry Heering

2 dash Angostura bitters

2 dash Peychaud’s bitters

-Build in mixing glass or a Boston glass -Add ice  -Stir -Strain over block ice  Orange twist to garnish  (I have put my preferred brands for use in this cocktail)

ANDREW SCHNEIDER, VANCOUVER, CANADA

”MOUNT PLEASANT”

2oz Cherry Herring

.5oz Orgeat

.25oz Fernet Branca

1oz Lemon Juice

1 egg white

Shake all ingredients without ice, then with ice. Double strain into a cocktail glass and garnish with fresh grated nutmeg.

DAWID GUZIK, LUXEMBOURG, LUXEMBOURG

”SECRET CLOVER”

4,5cl Copperhead Gin

3cl Cherry Heering

2 bsp Honey Acacia

6 Fresh raspberries

1,5cl Resh lime juice

1 Whole egg white

4 dash Elemakule Tiki Bitters

Garnish: Marzipan flavored with cherry and honey

Glass: Martini cocktail glass

Method: Crush raspberries and add all ingredients. Dry shaken, shake with ice. Double strain

LAURA WALKER, WELLINGTON, NEW ZEALAND

”BLOOD FROM A STONE”

20ml Cherry Heering

20ml Gin

10ml Carpano Antica Formula

10ml Bordeaux blend red wine (Merlot Cabernet Sauvignon Cabernet Franc)

20ml Lemon juice

5ml Sugar

Shake with ice and double strain into a chilled glass. Serve with a cloth sprayed with a smokey whisky.

 

Cocktails with northern soul on sltn.co.uk

Inverness bartender Grant Murray will represent the UK at London Cocktail Week next month in the world semi-finals of the Cherry Heering cocktail competition.

Murray will go head to head with 46 other bartenders from around the globe as a judging panel of experts, including Simon Difford of Difford’s Guide, whittle the field down to a final ten.
Murray said reaching the semi-final was not only a victory for himself, but an endorsement of the Inverness bar scene as a whole.
“For someone from Inverness [to be in the semi-final] is great for the city and for Scotland,” he said.

Aussie in Cherry Heering Classic top 10 on theshout.com.au

By Stefanie Collins,

Melbourne bartender Pita Dixon, from Joe Taylor, has made it to the top 10 in the Cherry Heering Classic Challenge. As part of the final 10, he will be flown to London Cocktail Week to compete for the grand prize in October.

James France, of Vanguard Luxury Spirits, which brings Cherry Heering into Australia, was delighted that an Australian had made it to the top 10.

“In all, bartenders from 46 countries were shortlisted for this prize, so it’s fantastic news that Australia has someone going to London to compete for the big one,” he says.

The 2016 Peter F. Heering Classic Challenge top 10 semi-finalists will compete live in London, shaking up their Cherry Heering modern classic cocktail for an international juding panel that includes Simon Difford and David Wondrich. The semi-finalists will then choose five finalists to present again on 6 October at Joyeux Bordel, London, where the winner will be decided.

The 2016 Peter F. Heering Classic Challenge winner receives €500, a Stelton Shaker and the accompanying global media exposure.

All 10 semi-finalists will be part of the Global Heering Legend program filmed by bar legend Simon Difford.

The top 10 are:

AUSTRALIA – Pita Dixon from Joe Taylor, Melbourne – “The Right Way”
CANADA – Andrew Schneider from Vij’s Restaurant, Vancouver – “Mount Pleasant”
GREECE – Akis Kalogritsas from Cadillac Records Cocktail Bar, Karditsa – “Rubik´s Cube”
HONG KONG – Lui Hiu Na from The American Club, Hong Kong – “Dancing Queen”
LUXEMBOURG – Dawid Guzik from Octan´s Spirited Bar, Luxembourg – “Secret Clover”
NZ – Laura Walker from Hawthorn Lounge, Wellington – “Blood From A Stone”
SINGAPORE – Adriel Ang from Sarnies, Singapore – “Cherry-Let”
SWEDEN – Carl Wiman from YUC Mexican, Stockholm – “Heering is Keering”
UK – Grant Murray from Scotch and Rye, Inverness – “Brace Position”
USA – Michael Riojas from Armadillo Palace, Houston – “Cherry Bomb”

Aussie in Heering Classic top 10 in London on professional.topshelfshow.com.au

by Stefanie Collins

Melbourne bartender Pita Dixon, from Joe Taylor, has made it to the top 10 in the Peter F. Heering Classic Challenge. As part of the final 10, he will be flown to London Cocktail Week to compete for the grand prize in October.

James France, of Vanguard Luxury Spirits, which brings Cherry Heering into Australia, was delighted that an Australian had made it to the top 10.

“In all, bartenders from 46 countries were shortlisted for this prize, so it’s fantastic news that Australia has someone going to London to compete for the big one,” he says.

The 2016 Peter F. Heering Classic Challenge top 10 semi-finalists will compete live in London, shaking up their Cherry Heering modern classic cocktail for an international juding panel that includes Simon Difford and David Wondrich.

The semi-finalists will then be cut to five finalists, who will present again on 6 October at Joyeux Bordel, London, where the winner will be decided.

The 2016 Peter F. Heering Classic Challenge winner receives €500, a Stelton Shaker and the accompanying global media exposure.

All 10 semi-finalists will be part of the Global Heering Legend program filmed by bar legend Simon Difford.

The top 10 are:

AUSTRALIA – Pita Dixon from Joe Taylor, Melbourne – “The Right Way”
CANADA – Andrew Schneider from Vij’s Restaurant, Vancouver – “Mount Pleasant”
GREECE – Akis Kalogritsas from Cadillac Records Cocktail Bar, Karditsa – “Rubik´s Cube”
HONG KONG – Lui Hiu Na from The American Club, Hong Kong – “Dancing Queen”
LUXEMBOURG – Dawid Guzik from Octan´s Spirited Bar, Luxembourg – “Secret Clover”
NZ – Laura Walker from Hawthorn Lounge, Wellington – “Blood From A Stone”
SINGAPORE – Adriel Ang from Sarnies, Singapore – “Cherry-Let”
SWEDEN – Carl Wiman from YUC Mexican, Stockholm – “Heering is Keering”
UK – Grant Murray from Scotch and Rye, Inverness – “Brace Position”
USA – Michael Riojas from Armadillo Palace, Houston – “Cherry Bomb”

Aussie in Heering Classic top 10 in London on professional.topshelfshow.com.au

by Stefanie Collins on August 24, 2016

Melbourne bartender Pita Dixon, from Joe Taylor, has made it to the top 10 in the Peter F. Heering Classic Challenge. As part of the final 10, he will be flown to London Cocktail Week to compete for the grand prize in October.

James France, of Vanguard Luxury Spirits, which brings Cherry Heering into Australia, was delighted that an Australian had made it to the top 10.

“In all, bartenders from 46 countries were shortlisted for this prize, so it’s fantastic news that Australia has someone going to London to compete for the big one,” he says.

The 2016 Peter F. Heering Classic Challenge top 10 semi-finalists will compete live in London, shaking up their Cherry Heering modern classic cocktail for an international juding panel that includes Simon Difford and David Wondrich.

The semi-finalists will then be cut to five finalists, who will present again on 6 October at Joyeux Bordel, London, where the winner will be decided.

The 2016 Peter F. Heering Classic Challenge winner receives €500, a Stelton Shaker and the accompanying global media exposure.

All 10 semi-finalists will be part of the Global Heering Legend program filmed by bar legend Simon Difford.

The top 10 are:

AUSTRALIA – Pita Dixon from Joe Taylor, Melbourne – “The Right Way”
CANADA – Andrew Schneider from Vij’s Restaurant, Vancouver – “Mount Pleasant”
GREECE – Akis Kalogritsas from Cadillac Records Cocktail Bar, Karditsa – “Rubik´s Cube”
HONG KONG – Lui Hiu Na from The American Club, Hong Kong – “Dancing Queen”
LUXEMBOURG – Dawid Guzik from Octan´s Spirited Bar, Luxembourg – “Secret Clover”
NZ – Laura Walker from Hawthorn Lounge, Wellington – “Blood From A Stone”
SINGAPORE – Adriel Ang from Sarnies, Singapore – “Cherry-Let”
SWEDEN – Carl Wiman from YUC Mexican, Stockholm – “Heering is Keering”
UK – Grant Murray from Scotch and Rye, Inverness – “Brace Position”
USA – Michael Riojas from Armadillo Palace, Houston – “Cherry Bomb”

Heering announces its Classic Challenge semi-finalists on drinksint.com

22 August, 2016
By Christian Davis

Peter F Heering has announced the 10 global semi-finalists of its 2016 Classic Challenge.

The 10 global bar star semi-finalists will come to London during London Cocktail Week, October 4–6.

Heering CEO Adéle Robberstad said: “The 2016 Peter F Heering Classic Challenge culminating in London against the backdrop of London Cocktail Week and the announcement of the World’s Top 50 Bars simply elevates and puts an incredibly bright spotlight on all of the creative efforts and talents of these elite bar men and women.”

The semi-finalists are:
♣ Australia: Pita Dixon, Joe Taylor, Melbourne – ‘The Right Way’
♣ Canada: Andrew Schneider, Vij´s Restaurant, Vancouver – ‘Mount Pleasant’.

♣ Greece: Akis Kalogritsas, Cadillac Records Cocktail Bar, Karditsa – ‘Rubik´s Cube’.

♣ Hong Kong: Lui Hiu Na, The American Club, Hong Kong – ‘Dancing Queen’.
♣ Luxembourg: Dawid Guzik, Octan´s Spirited Bar, Luxembourg – ‘Secret Clover’.

♣ New Zealand: Laura Walker, Hawthorn Lounge, Wellington – ‘Blood From A Stone’.

♣ Singapore: Adriel Ang, Sarnies, Singapore – ‘Cherry-Let’.

♣ Sweden: Carl Wiman, YUC Mexican, Stockholm – ‘’Heering is Keering’

♣ UK: Grant Murray, Scotch and Rye, Inverness – ‘Brace Position’.

♣ US: Michael Riojas, Armadillo Palace, Houston – ‘Cherry Bomb’.

The 2016 Peter F. Heering Classic Challenge top 10 semi-finalists will be flown to London – all will receive airfare and four hotel nights in London, and compete live. They will present their Heering cocktails to an international jury who will choose five finalists.
The final will take place October 6 at Joyeux Bordel, London where the five finalists will present their cocktails and the philosophy behind them. The 2016 Classic winner will receive €500 and a Stelton Shaker.

The Classic Challenge jury comprises:

♣ Hamish Smith – Deputy editor at Drinks International and editor of the new quarterly Class. As part of his role at DI, he is the co-ordinator of the The World’s 50 Best Bars poll and editor of the brand’s series of magazines.
♣ Simon Difford – Difford writes and publishes the Difford’s Guide range of drinks-related books, the best known being ‘Difford’s Guide – Cocktails’.
♣ David Wondrich – Esquire Magazine’s drinks correspondent, James Beard Award winner for his book Imbibe! and founding partner on Beverage Alcohol Resource, a training programme for bartenders and other mixologists in the US.
♣ Din Hassan – A veteran from the Singapore nightlife industry. Hassan is one of the academy members of The World’s 50 Best Bars and Asia’s 50 Best Bars.
♣ Lauren Mote – Co-proprietor of Bittered Sling, a line of small batch cocktail and culinary bitters and bar manager at UVA, Wine & Cocktail Bar based in Vancouver.
♣ Charlene Dawes – Managing director and owner of Tastings Group, overseeing six specialty bars & restaurants in the Central district, Hong Kong. One of them ‘Quinary’ was named one of the “World’s 50 Best Bars from 2013 to 2016 by Drinks International.

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Keywords: Peter F Heering Classic Challenge

The 2016 PETER F. HEERING® CLASSIC CHALLENGE NATIONAL WINNERS SELECTED ROM A RECORD SETTING 46 COUNTRIES

HEERING INSPIRED COCKTAIL CLASSICS

NATIONAL WINNERS ANNOUNCED
The 2016 PETER F. HEERING® CLASSIC CHALLENGE NATIONAL WINNERS
SELECTED FROM A RECORD SETTING 46 COUNTRIES
June — 2016 (Stockholm, Sweden) — The verdict is in, well 46 are in, from a record setting 46 countries in support of The 2016 PETER F. HEERING® CLASSIC CHALLENGE. CHERRY HEERING®, the most famous Cherry Liqueur, purveyor to the Royal Danish Court and has been produced since 1818. Recently inspired bartenders across the globe in celebration of the 100th Anniversary of the Singapore Sling, particiapted in the The 2016 PETER F. HEERING® CLASSIC CHALLENGE competition, the annual global bartender competition that recognizes the most important contribution to the legendary Singapore Sling, CHERRY HEERING® liqueur.

An international expert jury selected one winner from each of the participating 46 countries. Out of the national winners, ten will be selected and announced August 15 for the global semi-final’s held in London during the 2016 London Cocktail Week.

The jury was made up of a collection of renowned global bar experts including:

2016 Global Jury | The 2016 PETER F. HEERING® CLASSIC CHALLENGE: Simon Difford, UK, Diffords Guide, Hayden Wood, Australia, Drinks Network, Din Hassan, Singapore, Bitter Sweet Bar Consultancy, Richard Broni, Sweden, Drink Consultant Riober Production, Lauren Mote, Canada, Co-Proprietor, Bittered Sling Bitters, Andy Seymour, US, Liquid Productions, Julie Reiner, US, Owner, Clover Club, Jackson Cannon, US, Bar Expert, The Hawthorne, Derek Brown, US, Drinkcompany

“The inspiration of putting a twist on a modern classic cocktail using Cherry Heering was the goal, and what came from every cocktail recipe entry from around the world was not just inspiring but awe inspiring and revoluntionary for the Heering brand”, said Adéle Robberstad, CEO Peter F. Heering

The 2016 PETER F. HEERING® CLASSIC CHALLENGE tapped the best bar talent in the world to re-write cocktail history by creating their version of the Sling, an all-time bartender favorite, using

CHERRY HEERING® liqueur. The Sling is one of the oldest cocktails in general and was created in 1915 featuring CHERRY HEERING® liqueur as the main ingredient. Bartender Niang Tong Boon created the most famous and now classic recipe of the Singapore Sling at the Raffle’s Hotel in Singapore.

The 2016 PETER F. HEERING® CLASSIC CHALLENGE asked bartenders from around the globe to pick a modern classic cocktail and modernize it with a twist and shake that best defines their talent, taste, personality and what most inspires them about using CHERRY HEERING® in a modern classic cocktail revision. This annual CHERRY HEERING® competition starts with four rounds, with ten semi-finalists competing to become one of the five finalist shaking up their inspired CHERRY HEERING® cocktail during the spectacular London Cocktail Week.

WHAT’S NEXT? | The 2016 PETER F. HEERING® CLASSIC CHALLENGE

Semi-Final – The ten semi-finalists will compete during London Cocktail Week at the beginning of October. Our international expert jury will then choose five finalists among the ten. Apart from the honor and media attention, all ten semi-finalists get airfare and hotel stay in vibrant London

Finale – October 2016 The five finalists will personally present their cocktails and philosophy behind at the final during London Cocktail Week 2016. The winner receives €500, a Stelton Shaker and global media exposure

CHERRY HEERING® is an intricate and indispensable component of iconic cocktails such as The Singapore Sling and Blood & Sand, which is exactly how CHERRY HEERING® likes to be seen; as an accessory that adds lavishness, extravagance and civilization to the mix.
The Heering Legends was recently on location around the globe shooting an exclusive series of unique and inspiring content for what will be aptly entitled The Heering Legends, in celebration of the 100th Anniversary of the Singapore Sling. The iconic HEERING® brand inspired The Heering Legends, which was shot in such cocktail hot spots from New York to New Orleans, London to Sydney and Berlin to Singapore. The Heering Legends videos aim to spread the legendary status of the incredibly iconic Singapore Sling, which simply is not a Singapore Sling without CHERRY HEERING.
http://www.diffordsguide.com/producers/195/peter-f-heering-as/hall-of-fame

HEERING® COFFEE liqueur is made from a recipe using only natural ingredients and with no additives or artificial coloring. The base is a smooth blend of Caribbean rum, coffee and cacao. COFFEE HEERING® and CHERRY HEERING® are both OU certified.

COFFEE HEERING® was announced as the Liqueur of the Year at the Annual Bar Biz Spirits Competition by the Editorial and Publishing Staff of the Bar Business Magazine.

HEERING liqueur is sold in more than 100 countries all over the world. For more information about Peter F. Heering, please visit http://www.heering.com www.facebook.com/heeringliqueur cherryheering Heering

MEDIA Contact: United States | James Monahan | james@monahanpr.com |(m) 917.826.9449

MEDIA Contact: Global | Anna-Karin Olofsson |Anna-karin@heering.com | Peter F Heering (o) +46 8 412 60 40 (m) +46 70 23 99 100 *For Hi res images, recipes and general brand press queries

COUNTRY NAME MODERN CLASSIC WORK PLACE
ARMENIA Stephan Abrahamyan B-Cherry Lady Montmartre Café
AUS Pita dixon The Right Way Joe Taylor
AUSTRIA René Pichler The golden sakura LooKKooL
BELGIUM Michael Yona Costa The Sweetcar Brugmann
BRAZIL Rogério Rabbit Caipi-Tea-Ni Tapii´tea Cocktail Bar
CANADA Andrew Schneider Mount Pleasant Vij´s Restaurant
CAMBODIA Annemarie Sagoi Cambodian Coley Le Boutier
CHINA Ye JinMing Serendipity Guandong Bartending & Wine Tasting Ass
CZECH REPUBLIC Filip Stransky Best Friend AnonymouS Bar
DENMARK Michael Deichmann Rose & Marcel Njord Gin Club
ESTONIA Kristio Tomingas Cherry Heaven Butterfly Lounge
FINLAND Jenna Mansikka Bloody Cherry Shaker Helsinki
FRANCE Quentin Meunier Le temps des cerises Le 83 Vernet
GERMANY Tim Junker Tiny Tectur Barhundert
GREECE Akis Kalogritsas Rubik´s Cube Cadillac Records cocktail Bar
HONG KONG Lui Hiu Na Dancing Queen The American Club
ICELAND Jonas Gudnson Peter´s Cup Apotek Restaurant
INDONESIA Antonnius Saputra Scent of Matah Eastern & Oriental
IRELAND Richard Grimsey Galathea The Wolf bar and grill
ISRAEL Guy Ungar Code of Conduct Double Standard
ITALY Marco Greco The country girl Pasticcio
JAPAN Hidenori Komatsu Sweet Cherry New York Apollo
KOREA SOUTH Tae Beom Come and See Me Marilyn
LUXEMBOURG Dawid Guzik Secret Clover Octan´s Spirited Bar
MALAYSIA Manfred Sam Hello Dolly Lou Shang Bar & Cafe
MALTA Charlie Gollands The Bramble Sling The Beer Garden
MEXICO Karla Valenzuela Sin and Sand Maverick
NETHERLANDS Alexander Poli Senorita Cereza aka Ms. Cherry Mr. Porter
NEW ZEALAND Laura Walker Blood from a stone Hawthorn Lounge
NORWAY Jiahui Zhang Hard Candy Biblioteket Bar
PHILLIPINES Ian James Osillo Timeless 1818 Exit
POLAND Daniel Kedzior Novelist Spy Papa Bar
PUERTO RICO Mea Leech San Juan Sling-A-Ling La Factoria
ROMANIA Mocan Andrei Razvan Heering Daiquiri The Hockey Pub
RUSSIA Nikita Khlopyanov Cherrita pie City Space Bar
SINGAPORE Adriel Ang Cherry-Let Sarnies
SLOVAKIA Michal Kuruc Ruby Nail Steps Club
SPAIN Eduardo Val Naval Santa Maria A Japanese Kirikata
SWEDEN Carl Wiman Heering is Keering YUC Mexican
SWITZERLAND Nico Colic Copa Cola Hotel Rivington & Sons
TAIWAN Chen Wei-Tsen Heering Whisper Ann cocktail Lounge
THAILAND Mithchell Lum Final Countdown Vertigo TOO
UKRAINE Eugene Yaschenko Poision Lips Three Legs
UAE Andy Tuck Peter and Charlie Catch dubai
UK Grant Murray Brace position Scotch and Rye
USA Michael Riojas Cherry Bomb Armadillo Palace

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