Singapore press release, the Heering World Championship…

A Dramatic Heering Cocktail Meets Rock N’ Roll Fashion Design at the Raffles Hotel for the Global Finals of Heering Accessorize 2009 Local Singapore Mixologist and Designer to welcome and compete against 14 other countries for a chance to become the Ultimate Fashion Accessory for Cherry Heering at the Global Finals of Heering Accessorize 2009 in Singapore

May/2009: There has always been Drama when it comes to Rock n’ Roll and now both come
together for Cherry Heering® liqueur, the original Danish Cherry Brandy since 1818. The Peter F.
Heering Company today announced the Singapore winners of Heering Accessorize 2009, The World
Championship in Fashion Mixing and Drinks Designing. A Heering inspired cocktail, The Dramatic
Wedding, created by Vince Ang Choon Seng and a Rock n’ Roll engaging Heering dress designed by
Huynh Huu Ngoc Tram from the Raffles Design Institute, will step to the world stage in Singapore to
compete in the Global Finals of Heering Accessorize 2009.
“It was a natural choice for the Heering brand to arrange the final of the Global World Championship
in fashion mixing and drink designing in Singapore. This is like a second home for the Danish Heering
brand and also one of the most exotic places in the world where the Singapore Sling once was
created by Mr Ngiam Tong Boon at the Raffles Hotel. Heering Cherry is the main component in the
world famous Singapore Sling and we feel like we own the history together with the Raffles Hotel in
Singapore.” said Ms Adele Nilsson, CEO of Heering.
“As the exclusive importers for Heering Cherry, we are privileged to be the host country for this
inaugural event. In what our lovely country can offer Uniquely Singapore, we are privileged to be a
part of what is undeniably Singapore’s iconic cocktail, which is uniquely Heering Cherry.” added Mr
Clinton Ang, Managing Director of Hock Tong Bee-CornerStone
The Singapore qualifying round for Heering Accessorize 2009 was an online experience at
www.heering.com, with one design and mixology winner being selected to compete in the global Grand Finale taking place locally at the legendary Raffles Hotel in Singapore on June 4th, 2009
“With the Cherry Heering being a key ingredient in the iconic Singapore Sling which was first
concocted in Raffles Hotel decades ago, it is appropriate that the inaugural Heering Accessorize will
be held in Singapore at the location where it all started.” said Mr Andrew Phua, Director of Tourism
Shopping and Dining at the Singapore Tourism Board, supporter of the event. “Heering Accessorize
may combine a curious combination of fashion and drink mixing, but considering how both require a
good dose of creativity and skill, it makes perfect sense. The event is the ideal platform to showcase
Singapore’s buzzing nightlife and vibrant fashion scene, as personified through the best upcoming
cocktail mixologist and fashion designer to be crowned at the event. We take this opportunity to
wish competing mixologists and designers all the best and hope that they will take the opportunity to
experience some of Singapore’s exciting lifestyle offerings.”
Cherry Heering searched for the top mixologists who could create a unique cocktail recipe inspired
by a cocktail dress designed by Swedish top designer Lars Wallin for Heering Accessorize 2009 and for
designers who can create a cocktail dress inspired by one of six Cherry Heering cocktails, created by
Scandinavian world class mixologist Richard Broni. In addition, mixologist entrants will be able to
select a specially designed glassware piece from The House of Orrefors to accompany to their Cherry
Heering inspired cocktail recipe.
The high profile Heering Accessorize juries from around the world have selected the best of the best
to come to Singapore. Members of juries include such notable mixology and fashion talents such as
PPQ (UK) – cutting edge designers Amy Molyneaux and Percy Parker of British fashion emporium
PPQ, Charlotte Ronson (US), whose collection gained instant recognition and the attention of
renowned publications such as Vogue, Elle, Teen Vogue, WWD and the New York Times and now has
her flagship boutique on Elizabeth Street in New York’s hip NoLita neighborhood, Francois Picot
(GER), founder and creative director of the ESMOD, Germany’s most important international
university for fashion and design and Derrick Lee (SINGAPORE), President, International Bartenders
Association (IBA)

The first place prizes to be awarded in Singapore, apart from the honor and international exposure of
winning Heering Accessorize 2009, will be the right for the mixology winner to publish his/her own
cocktail book together with Peter F. Heering by the end of 2009. The winning fashion designer will be
awarded their own runway show at the internationally acclaimed Copenhagen Fashion Week
(Spring/Summer 2010)

The Dramatic Wedding
Created by Vince Ang Choon Seng
CherryHeering -15ml
Absolut Ruby Red Vodka -30ml
Vok Tripe Sec-10ml
Monin Mirabelle Syrup-10ml
Ozeki Hana-Awaka (Sparkling Sake)– Splash

Huynh Huu Ngoc Tram took the notion of classic cocktail dressing and the rock ‘n’ roll aesthetic
beyond the literal, thus resulting in a design that reinterprets sexy rebellion.
You can easily imagine this design being worn by a Young Hollywood starlet on the red carpet or off
— it’s a standout dress for a night out on the town. This tunic dress is also very modern, from its
silhouette, playing on volume and drape, to the embellishment, which is both earthy yet luxe.09

Partners
• Orrefors Kosta Boda, the high-end ornamental glass manufacturer whose international
reputation was firmly established at the Pairs Exhibition of 1925, had their globally
recognized designed glassware front and center of Heering Accessorize 2009. Mixology
entrants were asked to choose which type of Orrefors Kosta Boda cocktail glassware best
complimented their cocktail. While on the fashion end, illustrations of cocktail dresses were
inspired by Cherry Heering cocktails set in Orrefors Kosta Boda cocktail glassware
• Singapore Airlines “The world’s most awarded airline” was placed first in both premium and
economy classes while additionally topping the poll for its website and for quality of comfort,
service, and food in the 29th annual Zagat surbey in 2007.
• Hock Tong Bee – CornerStone Established in 1938, Hock Tong Bee Pte Ltd has been familyowned
since and is the oldest and one of the largest independent wine and spirits purveying
company in Singapore. It focuses on marketing wines & specialty spirits and providing a onestop
solution to beverage needs. Hock Tong Bee Pte Ltd represents the best family-owned
wineries in the world. Our distribution chain extends to more than 20 countries in Asia
Pacific and even Europe. In line with our vision to lead the company to becoming a one-stop
solution for all products related to wines and spirits, Hock Tong Bee Pte Ltd – CornerStone
has staked investments in a wine-storage facility, 12 Degrees Pte Ltd and vino+ Wine
Accessories.
CHERRY HEERING liqueur is sold in more than 100 countries all over the world and is the essential
ingredient in the world famous Singapore Sling and Blood and Sand cocktails. CHERRY HEERING
liqueur has debuted a new packaging, just as classic as the original but with a modern day touch of
fashionable style.
CHERRY HEERING liqueur is distributed in Singapore by Hock Tong Bee – CornerStone.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is an economic development agency for one of Singapore’s key
service sectors – tourism. The mission of the Board is to develop and champion tourism, so as to
build the sector into a key driver of economic growth for Singapore. The STB also differentiates and
markets Singapore as a must-visit destination, offering enriching experiences through the “Uniquely
Singapore” branding.
For more information, please visit www.stb.gov.sg
###

Heering in Birmingham post

More coverage on Heering Accessorize 2009 in the Birmingham post…

Heering in Bar Business

Have a peak at the Heering Accessorize 2009 judging event at Beekman Bar & Books in New York.

Press release Heering and Charlotte Ronson

CHERRY HEERING® & FASHION STAR
CHARLOTTE RONSON PARTNER ON HEERING ACCESSORIZE 2009

Heering Accessorize 2009, the Heering World Championship in Fashion Mixing and Drink Designing will be the Ultimate Fashion Accessory during Fashion Week in New York City

February — 2009 (Miami, FL) —CHERRY HEERING® liqueur, the original “Cherry Brandy” produced in Denmark since 1818, will be alongside the runway and at the hottest and most fashionable party during the highly anticipated Fashion Week in New York City. CHERRY HEERING has partnered with the equally as fashionable and talented designer, Charlotte Ronson.

CHERRY HEERING and Charlotte Ronson will introduce her Fall 09’runway show on Friday, February 13th at The Promenade at Bryant Park. CHERRY HEERING will also be the exclusive spirit at the Charlotte Ronson post-party, at the ultra exclusive Eldridge Bar located in New York City’s trendy Lower Eastside.

“Charlotte Ronson is the perfect complement to our deeply established roots as the ultimate fashion accessory brand, stated Adéle Nilsson, CEO, The Xanté Company/Peter F. Heering. “It’s a dynamic combination of Charlotte’s unique and visionary style on stage at Fashion Week mixed with the iconic and very classic Cherry Heering brand.”

In addition to partnering for Fashion Week, Charlotte Ronson will judge the US portion of Heering Accessorize 2009, the World Championship in Fashion Mixing and Drink Designing targeted to the world’s most talented and aspiring fashion designers. CHERRY HEERING is making its presence undeniably known in the U.S., this unique competition will continue to bring fashion designing to the forefront.

The US qualifying rounds for Heering Accessorize 2009 will be an online experience at www.heering.com, with one designer being selected to compete in the global Grand Finale taking place at the legendary Raffles Hotel in Singapore on June 4th, 2009. The Raffles Hotel is home of the famous Singapore Sling, the iconic cocktail that made CHERRY HEERING renowned around the world. Finalist will be flown to Singapore via Singapore Airlines, the national airline of Singapore.

The winning global fashion designer will be awarded their own runway show at the internationally acclaimed Copenhagen Fashion Week (Spring/Summer 2010).

Entry into Heering Accessorize 2009 has been EXTENDED to March, 15th, 2009. For more information and complete rules about Heering Accessorize 2009, please visit http://www.heering.com.

About Charlotte Ronson
Born in London into an artistic family and raised in New York, Charlotte Ronson followed the tradition by developing her own unique style at an early age. In 2000, the C. Ronson collection evolved into a playful mix of 70’s inspired cotton tees, tooshies (novelty lingerie pieces) and coveted wedge heels that put her on the map as a designer to be noticed. The collection gained instant recognition and the attention of renowned publications such as Vogue, Elle, Teen Vogue, WWD and the New York Times. In May 2002, Ronson opened her flagship boutique on Elizabeth Street in New York’s hip NoLita neighborhood, gathering additional international press coverage.

For images pertaining to Cherry Heering and Heering Accessorize 2009, please contact James Monahan at jamesamonahan@gmail.com.

Heering judge featured during the Oscars…

Just a short mention:

Heering Accessorize 2009 US design judge Charlotte Ronson was heavily featured in a multi-million dollar advertising campaign during the Oscars (Academy Awards) last evening featuring her new line entitled “ I Heart Ronson” for JC Penny. For more on this, check the link below.

http://www5.jcpenney.com/jcp/styleoutfits.aspx?showalternativescreen=true&tvspot=false&deptid=50434&catid=50434&linkcatid=53651&refpagename=X2%252Easpx&refdeptid=50434&refcatid=50434&cmAMS_T=X2&cmAMS_C=C3&CmCatId=50434#

Heering World News from Germany

Heering Accessorize 2009 is a global fashion competition intended for the worlds most talented and aspiring designers. Cherry Heering is looking for designers to create a cocktail dress inspired by one of six Cherry Heering cocktails, created by Scandinavian world class mixologist Richard Broni. The most exciting feature of this competition is that one winning designer will be awarded their own runway show at the Internationally acclaimed Copenhagen Fashion Week (Spring/Summer 2010).

The inspired Cherry Heering cocktails come in six categories: Classic, Romantic, Exotic, Vintage, Dramatic and RocknRoll. The qualifying rounds will be an online experience, with one winner being selected from each of the participating countries, with the Grand Finale taking place at the legendary Raffles Hotel in Singapore on June 4th, 2009. The Raffles Hotel is home of the famous Singapore Sling, the iconic cocktail that made Cherry Heering renowned around the world.

The Inspirational Cocktails:
1.CLASSIC: The original Singapore Sling a traditional Singapore Sling, with Cherry Heering as it was originally created at Raffles Hotel in 1915.
2.ROMANTIC: Cherry Blossom – a romantic Champagne cocktail with Cherry Heering and rose leaves served in a coupette, instead of a traditional champagne glass to highlight the drink.
3.EXOTIC: Spice Coffee Heering a challenging and spicy combination of tastes: Heering coffee liquor, chili, raspberry and lemon.
4.VINTAGE: Pisco Heering the first cocktails were called sours, and this vintage drink is layered sour- drink with Cherry Heering, served in a classic sherry glass.
5.DRAMATIC: Heering Rebel a truly dramatic, Bordeaux-red wine drink with coarse black ground pepper and Cherry Heering.
6.ROCKNROLL: Cherry Heering Gone Wild a cool unisex drink, a rocking bourbon cocktail with Cherry Heering served in a rocks glass.

Some requirements for participation in Heering Accessorize 2009:

•Fashion design students that are in the last year of education or a newly established (1-3 years) fashion designer with their own business

•Submission requirements include a technical drawing, a description of the dress and a description of the fabric along with a current resume

•One US online winner will receive financial help to produce their dress, together with a mini collection (two more dresses) that will be presented on the catwalk at the International Grand Finale in Singapore. More than 15 countries are expected to compete

•The US design winner will also compete with the US mixology winner against the international teams for a larger global prize

Please visit www.heering.com for more details and rules.

All participants must be 21 years of age or older.

The deadline for entry into Heering Accessorize 2009 is February, 28th, 2009.

Heering press release in US

CHERRY HEERING® ACCESSORIZE 2009 TO BRING TOGETHER THE BEST MIXOLOGY AND FASHION TALENT IN THE WORLD

Heering Accessorize 2009, the Heering World Championship in Fashion Mixing and Drink Designing Combines Cocktail Mixology and Fashion Designing

January — 2009 (Miami, FL) —CHERRY HEERING® liqueur, the original “Cherry Brandy” a product of Denmark since 1818, has announced Heering Accessorize 2009 World Championship in Fashion Mixing and Drink Designing targeted to the world’s most talented mixologists and aspiring fashion designers. CHERRY HEERING is making its presence undeniably known in the U.S., this unique competition will continue to bring cocktail mixology and fashion designing to the forefront.

“Heering Accessorize 2009 is a revolutionary competition that will bring together the best up and coming talent in design and mixology from around the world,” stated Adéle Nilsson, CEO, The Peter F. Heering. “This inspired gathering of talent uniquely demonstrates Cherry Heering’s commitment to maintaining its position as the ultimate fashion accessory.”

The US qualifying rounds for Heering Accessorize 2009 will be an online experience at www.heering.com, with one design and mixology winner being selected to compete in the global Grand Finale taking place at the legendary Raffles Hotel in Singapore on June 4th, 2009. The Raffles Hotel is home of the famous Singapore Sling, the iconic cocktail based on CHERRY HEERING known all around the world.

About Heering Accessorize 2009

CHERRY HEERING is looking for top mixologists who can create a unique cocktail recipe inspired by a cocktail dress designed by Swedish top designer Lars Wallin for Heering Accessorize 2009 and for designers who can create a cocktail dress inspired by one of six CHERRY HEERING cocktails, created by Scandinavian world class mixologist Richard Broni. In addition, mixologist entrants will be able to select a specially designed glassware piece from The House of Orrefors to accompany to their CHERRY HEERING inspired cocktail recipe.

The first place prizes to be awarded in Singapore, apart from the honor and international exposure of winning Heering Accessorize 2009, will be the right for the mixology winner to publish his/her own cocktail book together with Peter F. Heering by the end of 2009. The winning fashion designer will be awarded their own runway show at the internationally acclaimed Copenhagen Fashion Week (Spring/Summer 2010).

All participants must be 21 years of age or older and the deadline for entry into Heering Accessorize 2009 is February 28th, 2009. For more information and complete rules about Heering Accessorize 2009, please visit http://www.heering.com.

CHERRY HEERING liqueur is sold in more than 100 countries all over the world and is the essential ingredient in the world famous Singapore Sling and Blood and Sand cocktails. CHERRY HEERING liqueur has debuted new packaging, just as classic as the original but with a modern day touch of fashionable style.

For images pertaining to Cherry Heering and Heering Accessorize 2009, please contact James Monahan at jamesamonahan@gmail.com.

About Kindred Spirits North America, Inc.

Based in Miami, Kindred Spirits, Inc. brand portfolio includes premium spirits brands, Gran Duque De Alba Spanish Brandy, Crema de Alba, Cherry Heering liqueur, Xante liqueur, Martin Miller’s Gin, Malt Trust Single Barrel Cask Whiskies and the famous Dry Sack Sherries from Spain, produced by Williams & Humbert.

Legal Notice   |   Log in to graphic guideline