Royal Dutch Distillers is New USA Importer of Cherry Heering on marketwatch.com

A true Modern Classic: Brand celebrates 200th anniversary in 2018

MIAMI and SCHIEDAM, Netherlands, January 3, 2018 /PRNewswire via COMTEX/ — MIAMI and SCHIEDAM, Netherlands, January 3, 2018 /PRNewswire/ —

Following its recent global acquisition, Cherry Heering Liqueur will be available to bartenders and consumers across the United States through Royal Dutch Distillers. The Miami-based subsidiary of De Kuyper Royal Distillers will act as the exclusive importer and sales and marketing force of the renowned and well-established Cherry Heering brand. De Kuyper, well known for the world’s largest brand of premium cocktail liqueurs, had announced the acquisition of Cherry Heering in October 2017.

(Photo: http://mma.prnewswire.com/media/623838/Royal_Dutch_Distillers_Cherry_Heering.jpg)

Cherry Heering, probably the oldest cherry liqueur in the world, was established in 1818. It is known as the original “Cherry Brandy” and contributed to the creation of some of the most legendary cocktails. The very first “Singapore Sling” was created with Cherry Heering and, since then, the brand has been the global reference for this famous cocktail. Today it is still the essential ingredient and global reference for such world-famous cocktails as the “Blood and Sand” and the “Copenhagen.”

“The United States is the number one cocktail market in the world, and a key market for Cherry Heering,” says Mark de Witte, CEO of De Kuyper. “We are very pleased that we can now bring this internationally recognized and iconic brand to bartenders and retailers in the US, in conjunction with the other great brands in the portfolio of Royal Dutch Distillers:  Rutte Gins and Genever, Mandarine Napoléon, Italicus Rosolio di Bergamotto, Half Hitch Gin and ChocoVine. We are continuously looking to extend our range of premium brands to offer customers a most complete portfolio. Just like our premium spirits, Cherry Heering is the global reference for a variety of classic cocktails and fully in line with our Global Company Strategy and vision to ‘Own the Cocktail'”.

“The Cherry Heering brand is well-established and has a high level of recognition in the US bartender community,” says Adéle Robberstad, CEO of Peter F. Heering company. “We are very proud and grateful for this close relationship with the US on-premise and will continuously build on it with our constant support.”

Marc De Kuyper, an 11th-generation De Kuyper family member and CEO of Royal Dutch Distillers in the US, comments: “We are very happy to take over the brand that’s in such good shape thanks to the great work done by Royal Wines over the last couple of years. 2018 marks the 200 [th] anniversary of Cherry Heering and we’re very much looking forward to celebrating this great heritage brand together with our customers. For the anniversary, we’ll support sales of this modern classic with a new marketing campaign, including specials such as a Special Edition Label and a holiday gift box.”

US media contact Royal Dutch Distillers:

Stephanie Jerzy, Customer Marketing Director, stephanie.jerzy@royaldistillers.com, +1-305-901-1444 x 208

Cherry Heering Brings Vintage Bottle to New Orleans

One of the last known remaining vintage bottles of Cherry Heering liqueur from 1890 was donated at the 2011 Tales of the Cocktail from Adele Robberstad, CEO of the Xante Company and Peter F. Heering, to bar icon Dale DeGroff, President of The Museum of The American Cocktail for permanent display. Now Cherry Heering can lay claim to truly being one of the all-time classic and quality tasting brands, as it has finally returned to where it was awarded its most prestigious medal—the gold medal at The World Fair 1884 in New Orleans as the best liqueur.

“This is truly a big day for the Heering Family, it is more than handing over a bottle, it is closing a circle, it is coming back to New Orleans,” said Robberstad. “The Museum of the American Cocktail is a place of honor and a perfect home for the rarest vintage of Cherry Heering.”

The first vintage bottle opening of 1890 in over a hundred plus years of Cherry Heering liqueur took place at The Campbell Apartment in New York City in 2010, where several members of the cocktail community took place in the tasting. Previous vintage bottles of Cherry Heering were auctioned off through Sotheby in New York with proceeds benefitting DIFFA, Design Industries Foundation Fighting AIDS.

“The Museum of the American Cocktail celebrates Peter F. Heering and Cherry Heering, quite simply, the irreplaceable cocktail ingredient,” said Dale DeGroff, President of the Museum of the American Cocktail.

http://www.barbizmag.com

This Just In – Vintage 1890 Cherry Heering Bottle Returned to New Orleans #totc

CHERRY HEERING® CLOSES THE CIRCLE BRINGING BACK THE VINTAGE 1890 CHERRY HEERING BOTTLE TO NEW ORLEANS

Vintage 1890 Cherry Heering Bottle Donated to The Museum of the American Cocktail at Tales of the Cocktail 2011

July — 2011 (New Orleans, LA) CHERRY HEERING® liqueur , one of the first global brands, has always been fashionable and now is the ultimate vintage cherry brandy of choice at arguably the home of the American cocktail in America’s beloved city by the bayou, New Orleans, LA. One of the last known remaining vintage bottles of CHERRY HEERING® liqueur from 1890 was donated at the 2011 Tales of the Cocktail from Adele Robberstad, CEO of the Xanté Company & Peter F. Heering to bar icon Dale DeGroff, President of The Museum of The American Cocktail for permanent display (www.museumoftheamericancocktail.org) .CHERRY HEERING® liqueur, the original cherry brandy, can lay claim to truly being one of the all-time classic and quality tasting brands – and has now come home to where the brand was awarded its most prestigious medal, taking the gold medal at The World Fair 1884 in New Orleans as the best liqueur.

CHERRY HEERING® liqueur, purveyor to H.M. Queen Margrethe II of Denmark, H.M. Queen Elizabeth II of the United Kingdom, has been produced since 1818 and is the original Cherry Brandy. The Heering success comes from a willingness to be a fashion accessory that adds lavishness, extravagance and civilization to the mix.

”This is truly a big day for the Heering Family, it is more than handing over a bottle, it is closing a circle, it is coming Back to New Orleans ”, said, Adele Robberstad, CEO of the Xanté Company & Peter F Heering. The Museum of the American Cocktail is a place of honor and a perfect home for the rarest vintage of Cherry Heering.”

Coming Full Circle

The historic journey began with Peter F. Heering as early as 1820 as he tried to register the Cherry Brandy as a trademark. CHERRY HEERING® liqueur was shipped from Copenhagen to New York City with the first shipment arriving in 1837.

The vintage bottle featured historic seals noting CHERRY HEERING® liqueur as the Puveyour to the Russian Tsar n the late 1800’s, Prince of Wales and Danish Royal family. A lineage few brands can attest.

The vintage CHERRY HEERING® liqueur bottle has been the focal point for raising money to support up and coming designers and mixologists throughout the world, starting at the Raffles Hotel in Singapore at the Heering World Championship in June 2009. The bottle was featured in the Raffles Hotel museum, where the Singapore Sling was created in 1915 featuring CHERRY HEERING® liqueur as the main ingredient

The first vintage bottle opening of 1890 in over a hundred plus years of CHERRY HEERING® liqueur was opened and tasted at the famed New York haunt, The Campbell Apartment in 2010, by Jörgen Tilander, owner of the CHERRY HEERING® liqueur brand along with Xanté, one of the top selling liqueurs in Scandinavia now available in the US; along with Jackson Cannon, famed Boston bar man from Eastern Standard where his cocktails, passion and knowledge are truly second to none in New England and beyond; Akiko Katayama, an established international writer and former Iron Chef judge and Tony Abu Ganim, The Modern Mixologist and MC/Host of the CHERRY HEERING® liqueur vintage event.

Previous vintage CHERRY HEERING® liqueur bottles were auctioned off through Sotherby in New York City with proceeds benefitting DIFFA, Design Industries Foundation Fighting AIDS.

BarBizmag Mad Men

Winner of Heering Goes Mad (Men) 2011 Announced

The Xante Company & Peter F. Heering announced to a full house which cocktail is most likely to intrigue Don Draper after work at the Manhattan Cocktail Classic event, Heering Goes Mad (Men), which ended the annual liquid inspiring gathering in New York City. The winning cocktail, called The Sour Cherry Sidecar (Cherry Heering, Cognac and fresh lime juice), was created by Stacy Nikkila of The Boom Boom Room.

“The incredible and inspired amount of various Cherry Heering, Coffee Heering and Xante recipes submitted was truly thrilling to see,” said Adele Robberstad, CEO, The Xante Company/Peter F. Heering. “Stacy’s winning cocktail embodies the smart simplicity that can be achieved using Cherry Heering for both bartenders and consumers at home in more than our 100 Heering brand markets around the world.”

Stacy Nikkila and her winning take on the Sidecar will be a feature in Elle Magazine International, Gotham Magazine, OK! Magazine and The Robb Report.

The cocktail was selected by an elite panel of professional judges, including Head Chef Geoffrey Zakarian, famed cocktail guru Sasha Petraske, Laura Lane of OK! Magazine, Daniel Curtis of The Robb Report, and Sheila Marikar of ABC News Now.

“It was a pleasure hosting the judging of Heering Goes Mad (Men) cocktail competition to benefit DIFFA (Design Industries Foundation Fighting Aids) at The Lamb’s Club and it was an exciting experience to see the different cocktails that the up & coming mixologists from across the world are creating,” said Geoffrey Zakarian, Partner/Executive Chef of The Lambs Club.

Heering & the vintage bottle on Insidefandb.com

EVERYTHING OLD IS NEW AGAIN
Cherry Heering Vintage Bottlings Make a Fashionable Splash During The Manhattan Cocktail Classic

By Francine Cohen Photos Courtesy of Cherry Heering

Fashion designers often reach to the past to inspire the future, while most distillers are busy producing spirits in the past they look forward to sharing with appreciative patrons in the future. Thanks to Cherry Heering (www.cherryheering.com) the two concepts collided most pleasurably during the Manhattan Cocktail Classic (www.manhattancocktailclassic.com) when vintage 1890 and 1950 bottles of the classic cherry brandy were uncorked to the sounds of jazz age music under the vaulted ceilings of Grand Central Station’s Campbell Apartment (www.hospitalityholdings.com) – formerly the luxurious office and salon of ’20’s mogul John W. Campbell.
Campbell, with his obvious taste for exquisite luxury, would have applauded these two very special pourings. Both had aged to a fine sherry or port-like flavor, pleasing all who were on hand to sip along with the official tasting panel: Jörgen Tilander, owner of the Cherry Heering liqueur brand, Jackson Cannon, famed Boston bar man from Eastern Standard, Akiko Katayama, an established international writer and former Iron Chef judge and Tony Abou-Ganim, The Modern Mixologist and MC/Host of the Cherry Heering liqueur vintage event (www.themodernmixologist.com).
One of the exciting things about exploring the world of spirits is experiencing a variety of expressions, vintages and new products. However, rarely does the chance occur for spirit aficionados to taste something over 100 years old. Adéle Nilsson, CEO of the Xanté & Peter F. Heering Company, was quite delighted that the elixir within the bottles had so beautifully stood the test of time. She commented, “We didn’t know what we would find, but it was wonderful.”
Equally as wonderful for the tasting panel and guests was the opportunity to enjoy each vintage in elegant Orrefors Kosta Boda glassware (www.kostaboda.com).
Once Robert Hamilton, sommelier of Porter House New York opened and decanted the bottles, the tasting panel recorded their notes for history focusing on five areas including, mouth feel, stretch on the palette, degree of sweetness, post resonance and overall balance.
The clear favorite was Cherry Heering liqueur vintage, 1890. Tony Abou-Ganim says,
“This vintage is really well kept, providing notes of chocolate and cigar as if they really rolled everything into the whole spirit. It’s deep, more rounded, more impactful and I
was eager to see how long it can be aged and still taste refined – this is my favorite.”

http://insidefandb.com/2010/07/everything-old-is-new-again/

Heering on Inside F&B

EVERYTHING OLD IS NEW AGAIN
Cherry Heering Vintage Bottlings Make a Fashionable Splash During The Manhattan Cocktail Classic
By Francine Cohen Photos Courtesy of Cherry Heering

Fashion designers often reach to the past to inspire the future, while most distillers are busy producing spirits in the past they look forward to sharing with appreciative patrons in the future. Thanks to Cherry Heering (www.cherryheering.com) the two concepts collided most pleasurably during the Manhattan Cocktail Classic (www.manhattancocktailclassic.com) when vintage 1890 and 1950 bottles of the classic cherry brandy were uncorked to the sounds of jazz age music under the vaulted ceilings of Grand Central Station’s Campbell Apartment (www.hospitalityholdings.com) – formerly the luxurious office and salon of ’20’s mogul John W. Campbell.

Campbell, with his obvious taste for exquisite luxury, would have applauded these two very special pourings. Both had aged to a fine sherry or port-like flavor, pleasing all who were on hand to sip along with the official tasting panel: Jörgen Tilander, owner of the Cherry Heering liqueur brand, Jackson Cannon, famed Boston bar man from Eastern Standard, Akiko Katayama, an established international writer and former Iron Chef judge and Tony Abou-Ganim, The Modern Mixologist and MC/Host of the Cherry Heering liqueur vintage event (www.themodernmixologist.com).

One of the exciting things about exploring the world of spirits is experiencing a variety of expressions, vintages and new products. However, rarely does the chance occur for spirit aficionados to taste something over 100 years old. Adéle Nilsson, CEO of the Xanté & Peter F. Heering Company, was quite delighted that the elixir within the bottles had so beautifully stood the test of time. She commented, “We didn’t know what we would find, but it was wonderful.”

Equally as wonderful for the tasting panel and guests was the opportunity to enjoy each vintage in elegant Orrefors Kosta Boda glassware (www.kostaboda.com).

Once Robert Hamilton, sommelier of Porter House New York opened and decanted the bottles, the tasting panel recorded their notes for history focusing on five areas including, mouth feel, stretch on the palette, degree of sweetness, post resonance and overall balance.

The clear favorite was Cherry Heering liqueur vintage, 1890. Tony Abou-Ganim says,
“This vintage is really well kept, providing notes of chocolate and cigar as if they really rolled everything into the whole spirit. It’s deep, more rounded, more impactful and I
was eager to see how long it can be aged and still taste refined – this is my favorite.”

http://insidefandb.com/2010/07/everything-old-is-new-again/

Vintage bottle event in the Imbiber

Read the whole article on the Imbibe blog, see link below or read below.

Popping the Cherry Heering

“This was truly a historic and special day for the Peter F. Heering brand and family,” said Adéle Nilsson (left), CEO of the Xanté & Peter F. Heering Company, and official COB (Crush of the Imbiber).

She was referring to a soiree held recently at the Historic Campbell Apartment in New York City at which vintage bottles of Cherry Heering from 1890 & 1950 were unveiled and opened.

Our sources tell us the event was spectacular. The Campbell Apartment was formerly the luxurious office and salon of ’20’s mogul John W. Campbell. A real fancy-pants kinda place. Models were on hand wearing vintage dresses by Lars Wallin, one of Sweden’s foremost haute couture-designers.

The precious bottles of Cherry Heering were opened by Porterhouse New York sommelier, Robert Hamilton, and smapled by a panel that included Tony Abu-Ganim, Akiko Katayama, Jackson Cannon and Jörgen Tilander.

We hear the panel was particularly smitten with the 1890. “This vintage is really well kept, providing notes of chocolate and cigar as if they really rolled everything into the whole spirit,” noted Abu Ganim “It’s deep, more rounded, more impactful and I was eager to see how long it can be aged and still taste refined.”

Guests were served Singapore Slings to kick things off. The event wrapped with a round of Blood & Sands.

Best of all, Adéle Nilsson was there. We heart her.

http://www.theimbiber.net/index.php?option=com_content&view=article&id=490:popping-the-cherry-heering&catid=62:the-imbiber-blog

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