The 2016 PETER F. HEERING® CLASSIC CHALLENGE NATIONAL WINNERS SELECTED ROM A RECORD SETTING 46 COUNTRIES

HEERING INSPIRED COCKTAIL CLASSICS

NATIONAL WINNERS ANNOUNCED
The 2016 PETER F. HEERING® CLASSIC CHALLENGE NATIONAL WINNERS
SELECTED FROM A RECORD SETTING 46 COUNTRIES
June — 2016 (Stockholm, Sweden) — The verdict is in, well 46 are in, from a record setting 46 countries in support of The 2016 PETER F. HEERING® CLASSIC CHALLENGE. CHERRY HEERING®, the most famous Cherry Liqueur, purveyor to the Royal Danish Court and has been produced since 1818. Recently inspired bartenders across the globe in celebration of the 100th Anniversary of the Singapore Sling, particiapted in the The 2016 PETER F. HEERING® CLASSIC CHALLENGE competition, the annual global bartender competition that recognizes the most important contribution to the legendary Singapore Sling, CHERRY HEERING® liqueur.

An international expert jury selected one winner from each of the participating 46 countries. Out of the national winners, ten will be selected and announced August 15 for the global semi-final’s held in London during the 2016 London Cocktail Week.

The jury was made up of a collection of renowned global bar experts including:

2016 Global Jury | The 2016 PETER F. HEERING® CLASSIC CHALLENGE: Simon Difford, UK, Diffords Guide, Hayden Wood, Australia, Drinks Network, Din Hassan, Singapore, Bitter Sweet Bar Consultancy, Richard Broni, Sweden, Drink Consultant Riober Production, Lauren Mote, Canada, Co-Proprietor, Bittered Sling Bitters, Andy Seymour, US, Liquid Productions, Julie Reiner, US, Owner, Clover Club, Jackson Cannon, US, Bar Expert, The Hawthorne, Derek Brown, US, Drinkcompany

“The inspiration of putting a twist on a modern classic cocktail using Cherry Heering was the goal, and what came from every cocktail recipe entry from around the world was not just inspiring but awe inspiring and revoluntionary for the Heering brand”, said Adéle Robberstad, CEO Peter F. Heering

The 2016 PETER F. HEERING® CLASSIC CHALLENGE tapped the best bar talent in the world to re-write cocktail history by creating their version of the Sling, an all-time bartender favorite, using

CHERRY HEERING® liqueur. The Sling is one of the oldest cocktails in general and was created in 1915 featuring CHERRY HEERING® liqueur as the main ingredient. Bartender Niang Tong Boon created the most famous and now classic recipe of the Singapore Sling at the Raffle’s Hotel in Singapore.

The 2016 PETER F. HEERING® CLASSIC CHALLENGE asked bartenders from around the globe to pick a modern classic cocktail and modernize it with a twist and shake that best defines their talent, taste, personality and what most inspires them about using CHERRY HEERING® in a modern classic cocktail revision. This annual CHERRY HEERING® competition starts with four rounds, with ten semi-finalists competing to become one of the five finalist shaking up their inspired CHERRY HEERING® cocktail during the spectacular London Cocktail Week.

WHAT’S NEXT? | The 2016 PETER F. HEERING® CLASSIC CHALLENGE

Semi-Final – The ten semi-finalists will compete during London Cocktail Week at the beginning of October. Our international expert jury will then choose five finalists among the ten. Apart from the honor and media attention, all ten semi-finalists get airfare and hotel stay in vibrant London

Finale – October 2016 The five finalists will personally present their cocktails and philosophy behind at the final during London Cocktail Week 2016. The winner receives €500, a Stelton Shaker and global media exposure

CHERRY HEERING® is an intricate and indispensable component of iconic cocktails such as The Singapore Sling and Blood & Sand, which is exactly how CHERRY HEERING® likes to be seen; as an accessory that adds lavishness, extravagance and civilization to the mix.
The Heering Legends was recently on location around the globe shooting an exclusive series of unique and inspiring content for what will be aptly entitled The Heering Legends, in celebration of the 100th Anniversary of the Singapore Sling. The iconic HEERING® brand inspired The Heering Legends, which was shot in such cocktail hot spots from New York to New Orleans, London to Sydney and Berlin to Singapore. The Heering Legends videos aim to spread the legendary status of the incredibly iconic Singapore Sling, which simply is not a Singapore Sling without CHERRY HEERING.
http://www.diffordsguide.com/producers/195/peter-f-heering-as/hall-of-fame

HEERING® COFFEE liqueur is made from a recipe using only natural ingredients and with no additives or artificial coloring. The base is a smooth blend of Caribbean rum, coffee and cacao. COFFEE HEERING® and CHERRY HEERING® are both OU certified.

COFFEE HEERING® was announced as the Liqueur of the Year at the Annual Bar Biz Spirits Competition by the Editorial and Publishing Staff of the Bar Business Magazine.

HEERING liqueur is sold in more than 100 countries all over the world. For more information about Peter F. Heering, please visit http://www.heering.com www.facebook.com/heeringliqueur cherryheering Heering

MEDIA Contact: United States | James Monahan | james@monahanpr.com |(m) 917.826.9449

MEDIA Contact: Global | Anna-Karin Olofsson |Anna-karin@heering.com | Peter F Heering (o) +46 8 412 60 40 (m) +46 70 23 99 100 *For Hi res images, recipes and general brand press queries

COUNTRY NAME MODERN CLASSIC WORK PLACE
ARMENIA Stephan Abrahamyan B-Cherry Lady Montmartre Café
AUS Pita dixon The Right Way Joe Taylor
AUSTRIA René Pichler The golden sakura LooKKooL
BELGIUM Michael Yona Costa The Sweetcar Brugmann
BRAZIL Rogério Rabbit Caipi-Tea-Ni Tapii´tea Cocktail Bar
CANADA Andrew Schneider Mount Pleasant Vij´s Restaurant
CAMBODIA Annemarie Sagoi Cambodian Coley Le Boutier
CHINA Ye JinMing Serendipity Guandong Bartending & Wine Tasting Ass
CZECH REPUBLIC Filip Stransky Best Friend AnonymouS Bar
DENMARK Michael Deichmann Rose & Marcel Njord Gin Club
ESTONIA Kristio Tomingas Cherry Heaven Butterfly Lounge
FINLAND Jenna Mansikka Bloody Cherry Shaker Helsinki
FRANCE Quentin Meunier Le temps des cerises Le 83 Vernet
GERMANY Tim Junker Tiny Tectur Barhundert
GREECE Akis Kalogritsas Rubik´s Cube Cadillac Records cocktail Bar
HONG KONG Lui Hiu Na Dancing Queen The American Club
ICELAND Jonas Gudnson Peter´s Cup Apotek Restaurant
INDONESIA Antonnius Saputra Scent of Matah Eastern & Oriental
IRELAND Richard Grimsey Galathea The Wolf bar and grill
ISRAEL Guy Ungar Code of Conduct Double Standard
ITALY Marco Greco The country girl Pasticcio
JAPAN Hidenori Komatsu Sweet Cherry New York Apollo
KOREA SOUTH Tae Beom Come and See Me Marilyn
LUXEMBOURG Dawid Guzik Secret Clover Octan´s Spirited Bar
MALAYSIA Manfred Sam Hello Dolly Lou Shang Bar & Cafe
MALTA Charlie Gollands The Bramble Sling The Beer Garden
MEXICO Karla Valenzuela Sin and Sand Maverick
NETHERLANDS Alexander Poli Senorita Cereza aka Ms. Cherry Mr. Porter
NEW ZEALAND Laura Walker Blood from a stone Hawthorn Lounge
NORWAY Jiahui Zhang Hard Candy Biblioteket Bar
PHILLIPINES Ian James Osillo Timeless 1818 Exit
POLAND Daniel Kedzior Novelist Spy Papa Bar
PUERTO RICO Mea Leech San Juan Sling-A-Ling La Factoria
ROMANIA Mocan Andrei Razvan Heering Daiquiri The Hockey Pub
RUSSIA Nikita Khlopyanov Cherrita pie City Space Bar
SINGAPORE Adriel Ang Cherry-Let Sarnies
SLOVAKIA Michal Kuruc Ruby Nail Steps Club
SPAIN Eduardo Val Naval Santa Maria A Japanese Kirikata
SWEDEN Carl Wiman Heering is Keering YUC Mexican
SWITZERLAND Nico Colic Copa Cola Hotel Rivington & Sons
TAIWAN Chen Wei-Tsen Heering Whisper Ann cocktail Lounge
THAILAND Mithchell Lum Final Countdown Vertigo TOO
UKRAINE Eugene Yaschenko Poision Lips Three Legs
UAE Andy Tuck Peter and Charlie Catch dubai
UK Grant Murray Brace position Scotch and Rye
USA Michael Riojas Cherry Bomb Armadillo Palace

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