Thirsty for a classic challenge? on professional.topshelfshow.com.au

by Stefanie Collins on April 28, 2016 in What’s Hot

Cherry Heering®, the most famous Cherry Liqueur, purveyor to the Royal Danish Court and produced since 1818, recently inspired bartenders across the globe by announcing The Heering Legends, in celebration of the 100th Anniversary of the Singapore Sling, and announced the launch of The 2016 Peter F. Heering Classic Challenge the annual global bartender competition.

The 2016 Peter F. Heering Classic Challenge invites the best bar talent in the world to contribute to cocktail history by creating their version of a modern classic cocktail, using Cherry Heering liqueur. The competition builds on successful years of the Peter F. Heering Sling Award, which received tremendous support from bartenders, invited to create their version of the Singapore Sling, one of the oldest classic cocktails, created in 1915 featuring Cherry Heering liqueur as the main ingredient. Bartender Niang Tong Boon created this famous and now classic Singapore Sling at the Raffle’s Hotel in Singapore.

The 2016 Peter F. Heering Classic Challenge asks bartenders from around the globe to pick a classic cocktail and modernize it with a twist that best defines their talent, taste, personality and what most inspires them about using Cherry Heering in a modern classic cocktail. This annual Cherry Heering competition starts with four rounds, with ten semi-finalists competing to become one of the five finalist shaking up their inspired Cherry Heering cocktail during the spectacular London Cocktail Week.

“The evolution of our annual cocktail competition from the Heering Sling Award to the highly anticipated Heering Classic Challenge is perfectly timed to complement the recently revealed Heering Legends, which serves as the ultimate showcase of why Peter F. Heering inspires bartenders around the globe to create their ultimate modern classic cocktail”, said Adéle Robberstad, CEO Peter F. Heering

How to participate | The 2016 Peter F. Heering Classic Challenge

Qualification – Pick a classic cocktail and create a modern classic with a twist. We encourage the use of local ingredients in order to recreate the recipe, commercially available products are recommended. The drink must include Cherry Heering. Upload a picture and the recipe between April 18th and May 22nd, 2016 to www.heering.com or Facebook.

Quarterfinal – An international expert jury will select one winner from each participating country. Out of the national winners, ten will be selected for the semi-final

Semi-Final – The ten semi-finalists will compete during London Cocktail Week at the beginning of October. Our international expert jury will then choose five finalists among the ten. Apart from the honour and media attention, all ten semi-finalist get airfare and hotel stay in vibrant London

Finale – The five finalists will personally present their cocktails and philosophy behind them at the final during London Cocktail Week 2016. The winner receives €500, a Stelton Shaker and global exposure

Key Dates – April 18th through May 22nd – Entries from Participants June – One Winner Market, August – Qualifiers Semi-Finals, October 4th through 5th – 10 Semi-Finalists, October 6th – 5 Finalists

Så gör du helgens godaste drink – barchefen tipsar on chic.se

AV: CASSANDRA LINDBLOM

Bjud på en klassisk 20-talsdrink i helgen! CHIC tog ett snack med Bar Anglais barchef Pierre-Navid Abbasi som tipsar om ett gott recept.

Bar Anglais på Scandic Anglais vid Stureplan i Stockholm har totalrenoverats till en klassisk hotellbar som för tankarna tillbaka ett gäng decennier. CHIC passade att ta ett snack med barchefen Pierre-Navid Abbasi om drinkar för att få tips på ett klassiskt recept till helgen. Hans rekommendation blev den filmiska drinken ”Blood and Sand” som har sitt ursprung från 1920-talsfilmen med samma namn. Scrolla ner för receptet – förmodligen helgens godaste drink!

Recept: Blood and sand

Ingredienser:
Scotch whisky
Söt Vermouth
Cherry Heering
Juice från blodapelsin

Gör såhär:
1. Blanda lika delar av ingredienserna, räkna med cirka 2 cl av varje för en drink.
2. Häll upp i en cocktailshaker och skaka med is.
3. Skär ut en del av blodapelsinen (så kallad zest), för garnering.
4. Servera!

Heering Masterclass San Francisco April 25th

Heering Masterclass Los Angeles April 24th

Intl. Cheering heering konkurrence. Er du klar? on drinksmeister.dk

Tørstig efter en klassisk udfordring?

April 2016 (New York, New York) — CHERRY HEERING®, den mest kendte kirsebær likør, leverandør til det danske hof og produceret siden 1818, inspirerede fornyelig bartenderer over hele kloden ved annonceringen af The Heering Legends. Annonceringen kom i forbindelse med fejringen af 100 året for The Singapore Sling. Men i dag annonceres lanceringen af The 2016 PETER F. HEERING CLASSIC CHALLENGE, den årlige globale bartender konkurrence.
The 2016 PETER F. HEERING CLASSIC CHALLENGE inviterer verdens bedste bartalenter til at bidrage til cocktail historien ved at indbyde dem til at kreere deres egen version af en moderne klassisk cocktail med brug af CHERRY HEERING® likør. Konkurrencen bygger på succesfulde år med The PETER F. HEERING SLING AWARD, som modtog enorm støtte fra bartendere, der var inviteret til at kreere deres egen version af cocktailen Singapore Sling. Singapore Sling er en af de ældste klassiske cocktails, skabt i 1915 med CHERRY HEERING® likør som hovedingrediens. Det var bartender Niang Tong Boon, som skabte den velkendte, og nu klassiske, Singapore Sling på Raffle’s Hotel i Singapore.
The 2016 PETER F. HEERING CLASSIC CHALLENGE får bartendere fra hele verden muligheden for at vælge en klassisk cocktail og modernisere den med et twist af hvad der bedst definerer deres talent, smag, personlighed og med hvad, der mest inspirerer dem ved at bruge CHERRY HEERING® i en moderne klassisk cocktail. Dette års CHERRY HEERING® konkurrence starter med fire runder med ti semifinalister, som alle konkurrerer om at blive én af de fem finalister, som får lov til at shake deres CHERRY HEERING® inspirerede cocktail til finalen under den spektakulære London Cocktail Week.”
“The evolution of our annual cocktail competition from the Heering Sling Award to the highly anticipated Heering Classic Challenge is perfectly timed to complement the recently revealed Heering Legends, which serves as the ultimate showcase of why Peter F. Heering inspires bartenders around the globe to create their ultimate modern classic cocktail”, said Adéle Robberstad, CEO Peter F. Heering

Hvordan deltager man? | The 2016 PETER F. HEERINGS KLASSISKE UDFORDRING
Kvalifikation – Vælg en klassisk cocktail og skab en moderne klassiker med et twist. Vi vil opfordre til brugen af lokale ingredienser og desuden er kommercielt tilgængelige varer anbefalet. Drinken skal indeholde CHERRY HEERING®. Upload et billede samt din opskrift mellem d. 18. april og d. 22. maj 2016 på www.heering.com eller Facebook.

Kvartfinale – En international ekspert jury vælger en vinder fra hvert deltagende land. Ud af de nationale vindere, vil ti deltagere blive udvalgt til semifinalen.

Semifinale – De ti semifinalister skal konkurrere under London Cocktail Week i begyndelsen af oktober. Vores internationale ekspert jury vil her udvælge fem finalister mellem de ti deltagere. Udover den store ære at deltage samt den store medie dækning, vil de ti semifinalister få flytransport og hotelophold i forbindelse med konkurrencen.

Finale – De fem finalister skal personligt præsentere deres cocktails og filosofien bag dem til finalen under London Cocktail Week 2016. Vinderen modtager €500, en Stelton Shaker og global eksponering.

Vigtige datoer – 18. april til 22. maj – Tilmelding fra deltagere, Juni – Én vinder per land udvælges, August – Kvalificering til semifinalen, 4. oktober til 5. oktober – 10 Semifinalister, 6. oktober – 5 Finalister
For deltagelse, register her www.heering.com

2016 PETER F HEERING CLASSIC CHALLENGE

PRESSRELEASE:

THIRSTY FOR A CLASSIC CHALLENGE?

THE 2016 PETER F. HEERING®  CLASSIC CHALLENGE – MODERN CLASSICS BROUGHT TOGETHER BY THE ONE CLASSIC –  CHERRY HEERING®

April 2016 (New York, New York) CHERRY HEERING®, the most famous Cherry Liqueur, purveyor to the Royal Danish Court and produced since 1818, recently inspired bartenders across the globe by announcing The Heering Legends, in celebration of the 100th Anniversary of the Singapore Sling, and today announced the launch of The 2016 PETER F. HEERING CLASSIC CHALLENGE the annual global bartender competition.

The 2016 PETER F. HEERING CLASSIC CHALLENGE invites the best bar talent in the world to contribute to cocktail history by creating their version of a modern classic cocktail, using CHERRY HEERING® liqueur.  The competition builds on successful years of the PETER F. HEERING SLING AWARD, which received tremendous support from bartenders, invited to create their version of the Singapore Sling,  one of the oldest classic cocktails, created in 1915 featuring CHERRY HEERING® liqueur as the main ingredient. Bartender Niang Tong Boon created this famous and now classic Singapore Sling at the Raffle’s Hotel in Singapore.

The 2016 PETER F. HEERING CLASSIC CHALLENGE asks bartenders from around the globe to pick a  classic cocktail and modernize it with a twist that best defines their talent, taste, personality and what most inspires them about using CHERRY HEERING® in a modern classic cocktail. This annual CHERRY HEERING® competition starts with four rounds, with ten semi-finalists competing to become one of the five finalist shaking up their inspired CHERRY HEERING® cocktail during the spectacular London Cocktail Week.

“The evolution of our annual cocktail competition from the Heering Sling Award to the highly anticipated Heering Classic Challenge is perfectly timed to complement the recently revealed Heering Legends, which serves as the ultimate showcase of why Peter F. Heering inspires bartenders around the globe to create their ultimate modern classic cocktail”, said Adéle Robberstad, CEO Peter F. Heering

How to participate | The 2016 PETER F. HEERING Classic Challenge

Qualification – Pick a classic cocktail and create a modern classic with a twist. We encourage the use of local ingredients in order to recreate the recipe, commercially available products are recommended. The drink must include CHERRY HEERING®. Upload a picture and the recipe between April 18th and May 22nd, 2016 to www.heering.com or Facebook

Quarterfinal – An international expert jury will select one winner from each participating country. Out of the national winners, ten will be selected for the semi-final

Semi-Final – The ten semi-finalists will compete during London Cocktail Week at the beginning of October. Our international expert jury will then choose five finalists among the ten. Apart from the honor and media attention, all ten semi-finalist get airfare and hotel stay in vibrant London

Finale – The five finalists will personally present their cocktails and philosophy behind them at the final during London Cocktail Week 2016. The winner receives €500, a Stelton Shaker and global exposure

Key DatesApril 18th through May 22nd – Entries from Participants June – One Winner Market, August – Qualifiers Semi-Finals, October 4th through 5th – 10 Semi-Finalists, October 6th – 5 Finalists

Register to participate here  www.heering.com

CHERRY HEERING® is an intricate and indispensable component of iconic cocktails such as The Singapore Sling and Blood & Sand, which is exactly how CHERRY HEERING® likes to be seen; as an accessory that adds lavishness, extravagance and civilization to the mix.

The Heering Legends was recently on location around the globe shooting an exclusive series of unique and inspiring content for what will be aptly entitled The Heering Legends, in celebration of the 100th Anniversary of the Singapore Sling. The iconic HEERING® brand inspired The Heering Legends, which was shot in such cocktail hot spots from New York to New Orleans, London to Sydney and Berlin to Singapore. The Heering Legends videos aim to spread the legendary status of the incredibly iconic Singapore Sling, which simply is not a Singapore Sling without CHERRY HEERING. http://www.peterfheering.com/

 

HEERING® COFFEE liqueur is made from a recipe using only natural ingredients and with no additives or artificial coloring. The base is a smooth blend of Caribbean rum, coffee and cacao. COFFEE HEERING® and CHERRY HEERING® are both OU certified.

COFFEE HEERING® was announced as the Liqueur of the Year at the Annual Bar Biz Spirits Competition by the Editorial and Publishing Staff of the Bar Business Magazine.

HEERING liqueur is sold in more than 100 countries all over the world. For more information about Peter F. Heering, please visit http://www.heering.com  www.facebook.com/heeringliqueur  cherryheering Heering

MEDIA Contact: United States | James Monahan | james@monahanpr.com |(m) 917.826.9449

MEDIA Contact: Global | Anna-Karin Olofsson |Anna-karin@heering.com | Peter F Heering (o) +46 8 412 60 40 (m) +46 70 23 99 100  *For Hi res images, recipes and general brand press queries

 

 

 

 

 

 

 

 

 

 

 

 

Heering Masterclass Singapore April 16th

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