HEERING BECOMES LEGENDARY PRESSRELEASE

HEERING BECOMES LEGENDARY
PETER F. HEERING® LAUNCHES THE HEERING LEGENDS
FEATURING THE BEST BAR EXPERTS IN THE WORLD

March — 2016 (New York, New York) — leg·end, noun, plural noun: legends – an extremely famous or notorious person, especially in a particular field. ….and Peter F. Heering and Cherry Heering fits this billing as the most famous Cherry Liqueur also known for its notoriously delicious cocktails and none more famous than the Singapore Sling. Peter F. Heering, purveyor to the Royal Danish Court, has been produced since 1818 and has most recently been on location around the globe shooting an exclusive series of unique and inspiring content for what will be aptly entitled The Heering Legends, in celebration of the 100th Anniversary of the Singapore Sling. The iconic HEERING® brand inspired The Heering Legends, which was shot in such cocktail hot spots from New York to New Orleans, London to Sydney and Berlin to Singapore.

The Heering Legends handpicked industry stalwart and bar legend Simon Difford in the U.K. to roll out all of The Heering Legends video content, which will be featured on Diffords guide.
80 plus videos of The Heering Legends ready to be shaken, stirred and viewed, see for yourself what established and up and coming bar talent from around the globe has been deemed a Heering Legend…….you never know, they could be from your favorite bar or the next bar you walk into?
The Heering Legends on Diffords Guide
http://www.diffordsguide.com/producers/195/peter-f-heering-as/hall-of-fame
The Heering Legends videos aim to spread the legendary status of the incredibly iconic Singapore Sling, which simply is not a Singapore Sling without CHERRY HEERING®. The Heering Legends presence will be enjoyed all over the world in partnership with other beverage lifestyle networks including Drinks Network in Australia, Hong Kong and Singapore and Bar Business Magazine in the U.S.
“The Heering Legends is a culmination of a 100 years of cocktail tradition and history being brought to the forefront of cocktail bars around the world by the best of the best bartenders who truly love Cherry Heering”, said Adéle Robberstad, CEO Peter F. Heering “This talented group of bar legends perspective on the Singapore Sling, is quite simply highlights the creative nature and beauty that highlights why Cherry Heering is the most fashionable and undeniable cherry liqueur in the world.”
CHERRY HEERING® is an intricate and indispensable component of iconic cocktails such as The Singapore Sling and Blood & Sand, which is exactly how CHERRY HEERING® likes to be seen; as an accessory that adds lavishness, extravagance and civilization to the mix.
CHERRY HEERING® continues to evolve and recognize that even the timeless classics need a refreshing remake now and then, thus CHERRY HEERING® has challenged the best of the best behind the world’s bars to create their own modern classic interpretation of The Singapore Sling and also possibly writing their name in the history of cocktails.
The HEERING Sling Award® is an annual global bartender competition that recognizes the most important contribution to the legendary Singapore Sling, CHERRY HEERING® liqueur and taps the best bar talent in the world to re-write cocktail history by creating their version of the Sling, an all-time bartender favorite, using CHERRY HEERING® liqueur. The Sling is one of the oldest beverages in general and was created in 1915 featuring CHERRY HEERING® liqueur as the main ingredient. Bartender Niang Tong Boon created the most famous and now classic recipe of the Singapore Sling at the Raffle’s Hotel in Singapore.
HEERING® COFFEE liqueur is made from a recipe using only natural ingredients and with no additives or artificial coloring. The base is a smooth blend of Caribbean rum, coffee and cacao. COFFEE HEERING® and CHERRY HEERING® are both OU certified.
COFFEE HEERING® was announced as the Liqueur of the Year at the Annual Bar Biz Spirits Competition by the Editorial and Publishing Staff of the Bar Business Magazine.
HEERING liqueur is sold in more than 100 countries all over the world and is the essential ingredient in the world famous Singapore Sling and Blood and Sand cocktails. For more information about Peter F. Heering, please visit

http://www.heering.com www.facebook.com/heeringliqueur cherryheering Heering

Finalist in the Peter F Heering Sling Award 2013 Ben Manchester on barmagazine.co.uk/

Offering “effortless decadence”, K Bar has opened at The Kensington hotel in South Kensington in London. Inspired by the sophisticated atmosphere of a gentlemen’s club, the bar features deep-grained oak panelling with integrated bookcases, softened by racing green and royal blue hues, and finished with dimly lit lighting and accents of polished brass detailing.

K Bar serves an extensive selection of good-quality wines, premium spirits and cocktails, presided over by bar manager Ben Manchester (pictured), formerly at Hotel du Vin Brighton. He has created a range of classic and contemporary cocktails plus a range made with champagne. Classics featured on the menu include a Hemingway Daiquiri, a Blood & Sand made with Chivas Regal 12 Year Old, an Aviation, a Sazerac with Knob Creek rye whiskey and a Georgia Mint Julep with Courvoisier VSOP cognac. Martinis come either with super-premium Stolichnaya Elit vodka or Beefeater 24 gin.

The champagne cocktails include the Tahona Fizz, made with Don Julio Blanco tequila, celery bitters, sugar and champagne, while the Va Vo Voom combines Stolichnaya Vanil vodka, strawberry puree, pineapple juice and champagne. Others include the Rose Petal, a floral mix of Cointreau, rose syrup, lemon juice and champagne, and the Kensington Champagne Cocktail with calvados, rhubarb bitters, sugar and champagne.

The Contemporary Cocktail section showcases some of Ben’s original drinks such as the Spiced Honey Mule, made with a honey bourbon liqueur, lime, chilli and ginger beer, and the Rhub Awakening, combining Plymouth Gin, rhubarb liqueur, Aperol, lemon juice, pink peppercorn and star anise. The Final Letter brings together gin, green Chartreuse, elderflower liqueur and lime juice while the King of Queen’s Gate mixes up Chivas Regal 12 Year Old whisky, The King’s Ginger liqueur, rose syrup, marmalade and lemon juice. The Rye Sling Star is made with rye whiskey, Cherry Heering liqueur, applejack, green Chartreuse, apple juice and cherry bitters.

A highlight of the menu is the dessert cocktails including a Crème Brulee Martini made with vanilla-infused rum, caramel syrup and cream. Other sweet treats include the Jerry’s Chocolate Orange using Sailor Jerry spiced rum, Grand Marnier liqueur, Mozart Chocolate liqueur, orange juice and cream, and a classic Grasshopper with crème de cacao blanc, crème de menthe and cream.

Non-alcoholic cocktails are led by the Seedlip Southside using the distilled non-alcoholic spirit Seedlip, combined with lime juice, sugar syrup, mint leaves, juniper and apricot bitters. The 93 Till Infinity is a mix of orange juice, pineapple juice, cranberry juice, orgeat and lime juice while the Orchard Berry is made with strawberry puree, apple juice, mint leaves and lime juice.

Bartender Tales: Meaghan Dorman of Dear Irving, Raines Law Room and the Bennett on timeout.com

Each week, we dive into the world of NYC bars and meet the drink-shaking players behind them. From the latest cocktailing trends to crazy stories on the job, these are the Bartender Tales of New York City.

Meaghan Dorman, bar director, Dear Irving, Raines Law Room and the Bennett

What’s your signature drink?
Probably the Wildest Redhead. I came up with it when I was doing a consulting project at Lantern’s Keep. I found a boring drink called the Wild Redhead, but it had such a good name that I couldn’t let it go. So I made a Scotch version that’s very comforting and is also a crowd-pleaser. It has blended Scotch, lemon honey, allspice and Cherry Heering.

What’s your favorite thing about being a bartender?
It’s always different every day, so it keeps things interesting. It’s a fun outlet to be creative and social while you’re at work.

How did you get into bartending?
In Connecticut, when you turn 18, you can start bartending, so my friend got me a job at a sports bar called TK’s American Cafe [Editor’s note: actual name], where I could make money without having to put in too many hours. You just opened a new bar, but you’re still working at your three others (both locations of Raines Law Room and Dear Irving).

How do you juggle all of them?
I have two actual bartending shifts a week, and then the rest of the time, I’m visiting each of the bars for a few hours to make sure the staff is prepared and that the drinks are being made right.

Have you noticed any bar trends lately?
Old Fashioneds and variations of it. I think people rediscovered the drink with Mad Men, and bartenders riff on it all the time when they want to make a spirits-forward cocktail. I’ve also noticed salt in drinks, adding that savory element that three or five years ago wasn’t as popular. We do a chili salt at The Bennett and a coffee salt at Dear Irving.

Do you have any customer pet peeves?
When guests say, “I only like to go to the bar when you’re working,” it makes me worried that something’s wrong when I’m not there!

Have any crazy bar stories?
Once, a guy told us he was going to propose to his girlfriend. We asked if he had the ring and he said “No, I’m just going to go for it” and we were like, “Alright, we’ll support you and make this happen.” She ended up saying yes, and he was so happy that he tried to buy champagne for everyone at the bar. But his card got declined—it was pretty uncomfortable.

HEERING BRAND TAKES CENTER STAGE AT FAMOUS MANHATTAN BAR IN SINGAPORE

PRESSRELEASE

HEERING BRAND TAKES CENTER STAGE AT FAMOUS MANHATTAN BAR IN SINGAPORE

PETER F. HEERING® 100TH SINGAPORE SLING ANNIVERSARY CELEBRATION AT TOP 50 GLOBAL COCKTAIL INSTITUTION
March — 2016 (New York, New York) — Peter F. Heering, most famous for Cherry Heering Liqueur, purveyor to the Royal Danish Court, has been produced since 1818 Peter F. Heering has joined together with the spectacular Manhattan Bar, located in the Regent Hotel Four Seasons in Singapore, to continue 100th Anniversary celebrations of the Singapore Sling, the most classic Cherry Heering cocktail ever created.
The Manhattan Bar which derives inspiration from the first Golden Age of cocktails that reached its apogee in 1920s and 30s New York is now impressively realized in the mould of the archetypal New York grand hotel bar, which is Manhattan Bar – and is also now home to the Cherry Heering inspired cocktail – Family and Friends Barrel Sling.
Top finalists from the 2015 Peter F. Heering Sling Award® were invited to collaborate on a special Sling cocktail recipe which turned out to be Family and Friends Barrel Sling.
The Barrel Sling is aging specially in cask number 100, due to the 100th year Celebration of the Singapore Sling at the Manhattan Bar’s unique On-premise Rickhouse that prominently showcases an array of over 100 specially imported American oak casks.
“This is a once in a lifetime collaboration between an iconic brand, which is Peter F. Heering featuring Cherry Heering in a once in a lifetime cocktail recipe, Family and Friends Barrel Sling”, said Adéle Robberstad, CEO Peter F. Heering
By personal and private invitation only, famous brands and mixologist are selectively asked to create unique and inspired bespoke barrel cocktail recipes when visiting Manhattan Bar.
FAMILY AND FRIENDS BARREL SLING
• Cherry Heering Liqueur     20ml
• Tanqueray 10                      30ml
• Diplomatico Blanco            20ml
• Koko Kanu                            15ml
• Manzanilla sherry               15ml
• Orange Curacao                  10ml
• Angostura Bitters                4 dashes

Page No. 2 – CHERRY HEERING® – Manhattan Bar | Singapore Sling
The Manhattan Bar ranks number 35 in “The World´s 50 Best Bars 2015” as anointed annually by Spirits legend, Dave Wondrich, an elite list which is presented annually in London.
Family and Friends Barrel Sling is being kept in the exclusive cellar of the Manhattan Bar and will be tapped as the Peter F. Heering brands turns 200 years 2018.
CHERRY HEERING® is an intricate and indispensable component of iconic cocktails such as The Singapore Sling and Blood & Sand, which is exactly how CHERRY HEERING® likes to be seen; as an accessory that adds lavishness, extravagance and civilization to the mix.
CHERRY HEERING® continues to evolve and recognize that even the timeless classics need a refreshing remake now and then, thus CHERRY HEERING® has challenged the best of the best behind the world’s bars to create their own modern classic interpretation of The Singapore Sling and also possibly writing their name in the history of cocktails.
HEERING® COFFEE liqueur is made from a recipe using only natural ingredients and with no additives or artificial coloring. The base is a smooth blend of Caribbean rum, coffee and cacao. COFFEE HEERING® and CHERRY HEERING® are both OU certified.
COFFEE HEERING® was announced as the Liqueur of the Year at the Annual Bar Biz Spirits Competition by the Editorial and Publishing Staff of the Bar Business Magazine.
HEERING® liqueur is sold in more than 100 countries all over the world and is the essential ingredient in the world famous Singapore Sling and Blood and Sand cocktails. For more information about Peter F. Heering, please visit

http://www.heering.com www.facebook.com/heeringliqueur cherryheering Heering

MEDIA Contact: United States | James Monahan | james@monahanpr.com |(m) 917.826.9449
MEDIA Contact: Global | Anna-Karin Olofsson |Anna-karin@heering.com | Peter F Heering (o) +46 8 412 60 40 (m) +46 70 23 99 100
*For Hi res images, recipes and general brand press queries

Vanguard Adds Heering Cherry Liqueur To Portfolio on theshout.com.au

Vanguard Luxury Brands is very proud to announce that it is adding the iconic bar classic Heering Cherry liqueur to its portfolio. The brand has been in Australia for many years and dating back to 1818, it is available in more than 100 countries around the world.

“When we were approached last year to take on Heering Cherry liqueur, we were incredibly excited because this iconic liqueur fits perfectly with Vanguard’s philosophy of providing the best brands to the best bars”, said James France of Vanguard. “Iconic is an often overused word but in this case, it truly fits the Heering brand. Without it, we wouldn’t have the Singapore Sling, the Blood & Sand or any number of other classic and modern cocktails.”

Heering Cherry is a ruby-red liqueur made by soaking lightly crushed Danish cherries and a blend of spices in neutral grain spirits, then cask-maturing the mixture for up to five years, adding sugar during the ageing process.

Available from Vanguard Luxury Brands, phone 1300 DRINKS or go to www.vanguardluxurybrands.com

K Bar at The Kensington, review: Sophisticated seduction on standard.co.uk

DAVID ELLIS Friday 26 February 2016

What they say: Chandeliers glitter over a space inspired by the rarified air of a member’s club, where a list of top wines, spirits and cocktails has been built for nights of casual opulence.

What we say: K bar feels majestic – and there is no other word for it – because drinking here is a little like being in the captain’s quarters of the Titanic, albeit without the sinking feeling. The oak, the velvet, the brass, the marble tops: there is glamour here, luxury: whiffs of Penhaligon’s perfume and the rest. If the decor feels too weighted towards an all boys club (and it does) the staff and the cocktails do well to lean against this. And, while it’s cosy, they’ve arranged the room well, so it’s far from stuffy. In fact, the overall effect is of sophisticated seduction.

Good for: South Kensington has a dearth of decent bars, so if you’re in the area for any reason and not dressed too shabbily, come in. That said, it’s best suited to a date – the kind of place to be talked into bed in.

Order: Ask Ben Manchester, the bar manager. This charming man (cue music), loves his drinks and is still tweaking his bar to get things right. If you’re here because you want a damned good cocktail, ask him.

Still, chances are you’re coming with someone else, and ignoring them to make a new boozy best friend isn’t a good look. So, from the menu, for a tall, refreshing, pinkish sort of drink, try the Rye Sling Star (rye whiskey, cherry heering, applejack, green chartreuse, cherry bitters, apple juice, lemon)…..

Vanguard Luxury Brands Pressrelease

VANGUARD ADDS ICONIC HEERING CHERRY LIQUEUR TO ITS PORTFOLIO

Vanguard Luxury Brands is very proud to announce that it is adding the iconic bar classic liqueur Cherry Heering to its portfolio.  The brand has been in Australia for many years and was most recently imported by Goulburn Wines and Spirits in Sydney.  Dating back to 1818, it is available in more than 100 countries around the world.

“When we were approached last year to take on Cherry Heering, we were incredibly excited because this iconic liqueur fits perfectly with Vanguard’s philosophy of providing the best brands to the best bars”, said James France of Vanguard.  “Iconic is an often overused word but in this case, it truly fits the Heering brand.  Without it, we wouldn’t have the Singapore Sling, the Blood & Sand or any number of other classic and modern cocktails.”

Adele Robberstad, CEO of the Peter F Heering company, was in Australia late last year before heading to Singapore to judge the global Singapore Sling competition.  She commented, “Vanguard Luxury Brands independent spirit and top tier professional distribution network align with the momentum that has solidified Cherry Heering as the second to none cherry liqueur in Australia.”

 

Heering Cherry liqueur is available now and Heering Coffee liqueur will be available, also through Vanguard, later in the year.

For more brand information, please see www.heering.com

For supply and other local information, please contact Vanguard at 1300 DRINKS or james@vanguardluxurybrands.com

Celebrate Best Actor Nominee Leonardo DiCaprio with…The Bear Claw Recipe created by John Henderson of The Happiest Hour NYC on radio.foxnews.com

After a “grizzly” bear attack, we’re certain Leonardo DiCaprio’s Revenant character could have used a life-sustaining cocktail… amongst other things. With an orange swath reminiscent of a bear claw, this morphing Maker’s Mark cocktail is surely the perfect drink to cheer on Revenant for a Best Picture win.

parts Maker’s Mark Bourbon

¼ part Cherry Heering

1 dash Chocolate Mole Bitters

1 2×2 cola cube*

¾ part soda water

Orange swath

Place one cola cube into a short rocks glass; add Maker’s Mark, bitters, and soda water. Drizzle Cheery Herring over the top of the ice cube (which will slowly sink to the bottom of the cocktail for bloody effect!); stir briefly to incorporate and express an orange swath over the surface of the drink. *Cola cube: Freeze Mexican Coca-Cola overnight in a 2×2 ice cube tray

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