Heering in the Esquire magazine

Heering was featured with two recipes in the April issue of the Esquire Magazine. The article, entitled “The Dave” is written by Dave Wondrich, who is considered to be the ultimate cocktail historian in the US at the moment.

German press release: new distributor for Heering in Germany

FACHPRESSEMITTEILUNG Eckernförde 23.03.2009

BEHN übernimmt Vertrieb des Liqueur‐Klassikers HEERING CHERRY LIQUEUR
Mit der traditionsreichsten Liqueurmarke der Welt –HEERING CHERRY LIQUEUR‐ verstärkt die Waldemar Behn GmbH in Eckernförde ihr Import‐Portfolio um einen besonders klangvollen Namen.
Die bereits 1818 im dänischen Kopenhagen von Peter F. Heering begründete Spirituosen‐Spezialität
wechselt zum 1. April 2009 vom bisherigen Importeur MAXXIUM zu dem norddeutschen

Familienunternehmen, das selber auf eine fast 120jährige Unternehmensgeschichte zurückblicken
kann. HEERING CHERRY LIQUEUR errang Weltruhm, nachdem 1915 im Luxushotel RAFFLES der
legendäre Singapore Sling mit HEERING CHERRY LIQUEUR erschaffen worden war.

„Wir freuen uns außerordentlich darüber, dass die ebenfalls familiengeführte schwedische XANTÉ
Company als heutiger Markenhalter zu der Überzeugung gelangt ist, dass wir dieses Markenjuwel
hier in Deutschland am besten voranbringen können“, erklärt BEHN‐Geschäftsführer Rüdiger Behn.
Mit der internationalen Cream Liqueur‐Marke DOOLEY`S ORIGINAL TOFFEE & VODKA, dem stark
wachsenden Premium‐Bitter ORIGINAL RADEBERGER BITTER und dem exklusiven Karibik‐Rum
RON MATUSALEM (Import) hat sich BEHN im Segment der hochwertigen Bar‐Spirituosen bereits
einen guten Namen gemacht. „Die HEERING Akquisition zeigt auch an, dass wir uns strategisch
immer stärker in diesem Segment engagieren wollen“, verdeutlicht Rüdiger Behn.

Mats Nilsson, Global Sales Director für die Marke HEERING, begleitete bereits die
Außendienstschulungen bei BEHN und zeigte sich beeindruckt vom neuen Partner: „Bei BEHN denkt
man konsequent in Premium‐Marken, und wir haben eine große Leidenschaft und tiefes Verständnis
für unsere Marke HEERING CHERRY LIQUEUR wahrgenommen“, argumentiert Nilsson die
Entscheidung für BEHN, „zudem verfügt unser neuer Partner über eine besonders starke und
motivierte Außendienstmannschaft mit sehr guten Kontakten zu Fachhandel und Gastronomie,
gerade davon versprechen wir uns eine kontinuierlich erfolgreiche Entwicklung“.
Exzellente Kommunikations‐ und Werbemittel für den PoS begleiten den Auftritt von HEERING
CHERRY LIQUEUR, der mit seiner innovativen „Accessorize“‐Kampagne (Modedesigner und Bartender
inspirieren sich gegenseitig mit ihren Kreationen) auch in Deutschland schon für großes Aufsehen
und viel Sympathien aus der Bartender‐Szene gesorgt hat. „Wir mögen diesen neuen Spirit in der
Marke sehr, das erschließt HEERING CHERRY LIQUEUR zusätzliche Konsumenten“, betont Rüdiger
Behn, der noch weiteres Potential sieht: . „Auch die in Deutschland neu startende Variante HEERING COFFEE LIQUEUR hat uns alle qualitativ derartig überzeugt, dass wir auch viele andere gern davon überzeugen wollen.“

Heering in the Tasting Panel

Heering and Accessorize 2009 was featured in the March issue of the Tasting Panel magazine. The article is named “Artistic License” and features a full page color image of one fo the Heering Lars Wallin dresses and details about the competition. The piece is written by Camper English, senior spirits contributor to the San Francisco Chronicle.

Press release: Cherry Heering blossoms in DC

CHERRY HEERING® BLOSSOMS IN DC

Famous Cherry Liqueur Makes a Fashionable Springtime Return Amongst the Backdrop of the Annual National Cherry Blossom Festival

March — 2009 (Miami, FL) — Spring begins with CHERRY HEERING cocktails taking center stage at some of the most established bars throughout Washington DC and surrounding areas. Some of DC’s top mixologist have created many delicious CHERRY HEERING cocktails inspired by The National Cherry Blossom Festival, an annual two-week event that celebrates springtime in Washington, DC. The festival also celebrates the 1912 gift of the cherry blossom trees and the enduring friendship between the people of the United States and Japan.

CHERRY HEERING liqueur, created in Denmark, is purveyor to H.M. Queen Elizabeth II and to the Royal Danish Court is the original “Cherry Brandy.” CHERRY HEERING liqueur is sold in more than 100 countries all over the world and is the essential ingredient in the world famous Singapore Sling and Blood and Sand cocktails.

CHERRY HEERING liqueur is extremely mixable and can be enjoyed straight or on the rocks. World class Scandinavian mixologist Richard Broni created the Cherry Blossom cocktail that is the perfect libation to commemorate this special time of year.

Cherry Blossom Cocktail
• 1 part Cherry Heering
• 1 part Cherry Puree
• 1 part Champagne
• Topped off with drops of Rosewater

Cherry Heering cocktails on display in some of the finest establishments
in our Nation’s Capital this Spring include:

• Ici Urban Bistro (806 15th Street NW, located inside the trendy Sofitel Hotel in Lafayette Square)

o The Cherrilicious Cocktail, a mix of Cherry Heering liqueur, rum, simple syrup, and lemon juice and topped with sparkling vodka, will be available for $14

• Jackson 20 (480 King Street, Alexandria, VA)

o The Bloom cocktail at this Old Town restaurant is made with Maker’s Mark bourbon, elderflower liqueur, lemon juice, guava nectar, Cherry Heering liqueur, and muddled ginger for $11

• Firefly (1310 New Hampshire Ave NW)

o Alice Gaber has an assortment of drinks including The Cherry Bomb, which incorporates Cherry Heering liqueur with sparkling wine ($12.50)

For more information about CHERRY HEERING liqueur please visit http://www.heering.com

More about the National Cherry Blossom Festival
The National Cherry Blossom Festival, Inc., a not-for-profit 501(c)(3) organization, coordinates the schedule and raises funds to offer cultural and community-based events that are free and open to the public. Contributions to the National Cherry Blossom Festival are tax deductible to the extent allowed by law.

About Kindred Spirits North America, Inc.

Based in Miami, Kindred Spirits, Inc. brand portfolio includes premium spirits brands, Gran Duque De Alba Spanish Brandy, Crema de Alba, Cherry Heering liqueur, Xante liqueur, Martin Miller’s Gin, Malt Trust Single Barrel Cask Whiskies and the famous Dry Sack Sherries from Spain, produced by Williams & Humbert.

Heering on the Fashion Collective

A German winner in The Heering World Championship….

A German mixologist has now been announced winner in the German finals of Accessorize 2009. The winning mixologist is named Henning Neufeld and he will be going to Singapore for the finals in June. Congratulations and best of luck to Henning!

Heering in Imbibe magazine

Heering has once again been featured in the Imbibe Magazine. This time it was the February issue, featuring a hot new Heering cocktail at a top Seattle account.

Heering on Topstylista.com and on Osoyou.com

Accessorize 2009 was featured on both Topstylista.com and on Osoyou.com during March. Check out the image with PPQ!

Heering recipes from around the globe

Two new Heering recipes have found their way to the Heering news section.

The first one was served to a happy customer onboard the M/S Kungsholm (a big luxurious boat famous all over the globe during its golden years.)

Tsarvic

1/3 part Cherry Heering
1/3 part Bourbon
1/3 part Vodka
Squeezed lemon
A lot of ice

The other one was found on Antigua in the Caribbeans.

Horse Shoe Sling

½ onz cherry heering
2onz Tequila
¾ onz limejuice
½ onz cointreau
¼ onz benediktine
½ onz ananasjuice
2 dash of Angostura

Top with sparkling wine or Clubsoda

This is a sort of a Singapore Sling but with tequila.

Enjoy!

Press Release SLAM PR, UK

CHERRY HEERING® ACCESSORIZE 2009 TO BRING TOGETHER THE BEST MIXOLOGY AND FASHION TALENT IN THE WORLD

Heering Launch Global Fashion Competition With A Little Help From PPQ…

CHERRY HEERING® liqueur, the original element of the infamous Singapore Sling and Blood & Sand cocktails, has announced the launch of Heering Accessorize 2009; a global championship in fashion mixing and drink designing aimed at discovering the world’s most talented mixologists and aspiring fashion designers.

Like a fabulous cocktail, Accessorize 2009 is a global competition which blends cutting edge fashion with world class mixology to create a spectacular fusion of style and innovation. Aspiring British designers are invited to electronically submit sketches of their original cocktail dress designs at www.heering.com. Each design must be inspired by one of six CHERRY HEERING® cocktails created especially for Accessorize 2009 by world-class mixologist Richard Broni. These inspirational cocktails come in six categories: Classic, Romantic, Exotic, Dramatic, Vintage and Rock’n’Roll.

Entries will then be judged by the Accessorize 2009 British Panel, which includes cutting edge designers Amy Molyneaux and Percy Parker of British fashion emporium PPQ. Since the launch of the label in 1992, PPQ have become an inspiration and giant asset to the British Fashion Industry. Amy and Percy’s chic designs have become wardrobe staples for trendsetters of our generation, including Agyness Deyn, Lily Allen, Alexa Chung and Peaches Geldof. Together, Amy and Percy will select the British design which they feel best reflects the style of their CHERRY HEERING® cocktail of choice.

Accessorize 2009 Grande Finale In The Raffles Hotel, Singapore

The online winner of the British leg of Accessorize 2009 will then join the 14 other winners from each participating country, receiving financial help to produce their dress, together with a mini collection that will be showcased on the catwalk at the international Grande Finale on 4th June 2009 at The Raffles Hotel in Singapore – home of iconic CHERRY HEERING® based cocktails, where over 3,000 of the infamous Singapore Slings are mixed every day.

As well as the honour and champion title, the winner of the international Grande Finale of Accessorize 2009 will receive global exposure as CHERRY HEERING® will also provide the young designer a unique, once-in-a-lifetime opportunity to showcase their collection at Copenhagen Fashion Week.

Adéle Nilsson, CEO, Peter F. Heering comments:
“Accessorize 2009 is a revolutionary competition that will bring together the best up and coming talent in design and mixology from around the world. This inspired gathering of talent uniquely demonstrates CHERRY HEERING®’s commitment to maintaining its position as the ultimate fashion accessory.”

Judged by internationally renowned personalities from the world of fashion, The Grande Finale of Accessorize 2009 will showcase the crème de la crème of upcoming talent in an extraordinary runway show.

NOTES TO EDITORS

About Accessorize 2009
HEERING: The accessory which adds extravagance, lavishness and civilisation to the mix
CHERRY HEERING® is looking for top mixologists who can create a unique cocktail recipe inspired by a cocktail dress designed by Swedish top designer Lars Wallin for Accessorize 2009 and for designers who can create a cocktail dress inspired by one of six CHERRY HEERING® cocktails, created by Scandinavian world class mixologist Richard Broni. In addition, mixologist entrants will be able to select a specially designed glassware piece from The House of Orrefors to accompany to their CHERRY HEERING® inspired cocktail recipe.
The first place prizes to be awarded in Singapore, apart from the honor and international exposure of winning Accessorize 2009, will be the right for the mixology winner to publish his/her own cocktail book together with Peter F. Heering by the end of 2009. The winning fashion designer will be awarded their own runway show at the internationally acclaimed Copenhagen Fashion Week (Spring/Summer 2010).
All participants must be 21 years of age or older and the deadline for entry into Accessorize 2009 is 22nd March, 2009. For more information and complete rules about Accessorize 2009, please visit http://www.heering.com.

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