Press release Heering in Germany – for mixologists

PRESSEMITTEILUNG

BESTE COCKTAILS IN PERFEKTEN KLEIDERN
Heering initiiert internationalen Wettbewerb mit Bartendern und Modedesignern
Berlin, 05.11.08 – Am 1. Dezember 2008 startet Heering seine erste internationale Zusammenarbeit mit kreativen Köpfen aus Gastronomie und Modebranche. Die dänische Premiummarke ruft Mixologen und Nachwuchsdesigner auf, sich im Rahmen des Online-Wettbewerbs ACCESSORIZE 2009 gegenseitig zu inspirieren. Bis zum 28. Februar können auf www.heering.com Entwürfe für Cocktailkleider und Cocktailrezepte zur nationalen Qualifikation eingereicht werden. Das internationale Finale mit den Gewinnern aus 15 Ländern findet kommenden Sommer im Raffles Hotel in Singapur statt.

Heering verbindet mit ACCESSORIZE 2009 zwei Kunstformen, die in Ästhetik und Kreativität viel gemeinsam haben – Mixology und Fashion. Bartender orientieren sich an Cocktailkleidern um einen Drink zu mixen, Designer lassen sich von Drinks zum Entwurf eines Cocktailkleides anregen. Inspirationen gibt es bereits auf der Website in sechs Kategorien zu finden: Klassisch, Vintage, Romantisch, Exotisch, Dramatisch, und Rock’n’Roll. Die Cocktailvariationen mixte Richard Broni, Barmanager des Mården/Stockholm.

Die deutsche Jury besteht aus vier Mitgliedern, je einem Vertreter der Marke aus Schweden und des deutschen Vertriebspartners und zwei Spezialisten aus der Fashion- und Barszene. Francois Picot, Mitbegründer und Kreativdirektor der internationalen Modeschule ESMOD/Berlin bewertet die Nachwuchsdesigner. Die Einsendungen der Mixologen werden von Oliver Ebert, Besitzer der Bar „Becketts Kopf“/Berlin, beurteilt. Ebert, der Gewinner des Mixology Bar Awards 2008 in der Kategorie Bar Team, wählt im März 2009 den erfolgreichsten deutschen Bartender aus. Drei Monate später findet das internationale Finale in Singapur statt, an dem die Besten aus 15 Ländern teilnehmen. Als Preise winken Ruhm und Ehre für die Sieger: Mit Unterstützung der Marke publiziert der erfolgreichste Bartender seine Arbeiten in seinem eigenen Buch. Der talentierteste Designer verwirklicht seine erste Kollektion und präsentiert sie auf der Kopenhagen Fashion Week.

„Die Idee zu ACCESSORIZE 2009 ist im Selbstverständnis der Marke begründet. Heering sieht sich selbst als Fashion Accessoire, das jedem Drink Klasse, Extravaganz und Kultur verleiht.“, so Adéle Nilsson, Geschäftsführerin Xanté Company/Peter F. Heering. Im Jahr 1818 eingeführt, ist die Premiumspirituose ein wichtiger Bestandteil des klassischen Singapore Slings, dessen historische Wurzeln in der ehemaligen britischen Kolonie liegen. Diese Tradition wird heute durch Heering Coffee Liqueur weitergeführt, einem seltenen Blend aus karibischem Rum, dunklem Kaffee und reinem Kakao.

Für weitere Hintergrundinformationen und hochauflösendes Bildmaterial wenden Sie sich an:

K-MB
Hanna Rübsamen
Linienstraße 144
10115 Berlin
Fon +49 30 695 972 84
hanna.ruebsamen@k-mb.de

Press release Heering in Germany – for designers

PRESSEMITTEILUNG

BESTE COCKTAILS IN PERFEKTEN KLEIDERN
Heering initiiert internationalen Wettbewerb mit Bartendern und Modedesignern
Berlin, 02.12..08 – Am 1. Dezember 2008 startet Heering seine erste internationale Zusammenarbeit mit kreativen Köpfen aus Gastronomie und Modebranche. Die dänische Premiummarke ruft Mixologen und Nachwuchsdesigner auf, sich im Rahmen des Online-Wettbewerbs ACCESSORIZE 2009 gegenseitig zu inspirieren. Bis zum 28. Februar können auf www.heering.com Entwürfe für Cocktailkleider und Cocktailrezepte zur nationalen Qualifikation eingereicht werden. Das internationale Finale mit den Gewinnern aus 15 Ländern findet kommenden Sommer im Raffles Hotel in Singapur statt.

Heering verbindet mit ACCESSORIZE 2009 zwei Kunstformen, die in Ästhetik und Kreativität viel gemeinsam haben – Mixology und Fashion. Bartender orientieren sich an Cocktailkleidern um einen Drink zu mixen, Designer lassen sich von Drinks zum Entwurf eines Cocktailkleides anregen. Inspirationen gibt es bereits auf der Website in sechs Kategorien zu finden: Klassisch, Vintage, Romantisch, Exotisch, Dramatisch, und Rock’n’Roll. Die Cocktailkleider entwarf die skandinavische Couture Ikone Lars Wallin.

Die deutsche Jury besteht aus vier Mitgliedern, je einem Vertreter der Marke aus Schweden und des deutschen Vertriebspartners und zwei Spezialisten aus der Fashion- und Barszene. Oliver Ebert, Besitzer der Bar „Becketts Kopf“/Berlin bewertet die Bartender. Die Einsendungen im Bereich Fashion werden von Francois Picot, Mitbegründer und Kreativdirektor der internationalen Modeschule ESMOD/Berlin, beurteilt. Im Juni 2009 findet das internationale Finale in Singapur statt, an dem die Besten aus 15 Ländern teilnehmen. Als Preise winken Ruhm und Ehre für die Sieger: Mit Unterstützung der Marke publiziert der erfolgreichste Bartender seine Arbeiten in seinem eigenen Buch. Der talentierteste Designer verwirklicht seine erste Kollektion und präsentiert sie auf der Kopenhagen Fashion Week.

„Die Idee zu ACCESSORIZE 2009 ist im Selbstverständnis der Marke begründet. Heering sieht sich selbst als Fashion Accessoire, das jedem Drink Klasse, Extravaganz und Kultur verleiht.“, so Adéle Nilsson, Geschäftsführerin Xanté Company/Peter F. Heering. Im Jahr 1818 eingeführt, ist die Premiumspirituose ein wichtiger Bestandteil des klassischen Singapore Slings, dessen historische Wurzeln in der ehemaligen britischen Kolonie liegen. Diese Tradition wird heute durch Heering Coffee Liqueur weitergeführt, einem seltenen Blend aus karibischem Rum, dunklem Kaffee und reinem Kakao.

Für weitere Hintergrundinformationen und hochauflösendes Bildmaterial wenden Sie sich an:

K-MB
Hanna Rübsamen
Linienstraße 144
10115 Berlin
Fon +49 30 695 972 84
hanna.ruebsamen@k-mb.de

The Charlotte Ronson Heering cocktail

There is now a cocktail called “the fashionable cherry charlotte”. It contains Heering cherry liqueur, rhum clement, fresh lemon juice topped with ginger. Sounds very fashionable indeed!

Press release Heering and Charlotte Ronson

CHERRY HEERING® & FASHION STAR
CHARLOTTE RONSON PARTNER ON HEERING ACCESSORIZE 2009

Heering Accessorize 2009, the Heering World Championship in Fashion Mixing and Drink Designing will be the Ultimate Fashion Accessory during Fashion Week in New York City

February — 2009 (Miami, FL) —CHERRY HEERING® liqueur, the original “Cherry Brandy” produced in Denmark since 1818, will be alongside the runway and at the hottest and most fashionable party during the highly anticipated Fashion Week in New York City. CHERRY HEERING has partnered with the equally as fashionable and talented designer, Charlotte Ronson.

CHERRY HEERING and Charlotte Ronson will introduce her Fall 09’runway show on Friday, February 13th at The Promenade at Bryant Park. CHERRY HEERING will also be the exclusive spirit at the Charlotte Ronson post-party, at the ultra exclusive Eldridge Bar located in New York City’s trendy Lower Eastside.

“Charlotte Ronson is the perfect complement to our deeply established roots as the ultimate fashion accessory brand, stated Adéle Nilsson, CEO, The Xanté Company/Peter F. Heering. “It’s a dynamic combination of Charlotte’s unique and visionary style on stage at Fashion Week mixed with the iconic and very classic Cherry Heering brand.”

In addition to partnering for Fashion Week, Charlotte Ronson will judge the US portion of Heering Accessorize 2009, the World Championship in Fashion Mixing and Drink Designing targeted to the world’s most talented and aspiring fashion designers. CHERRY HEERING is making its presence undeniably known in the U.S., this unique competition will continue to bring fashion designing to the forefront.

The US qualifying rounds for Heering Accessorize 2009 will be an online experience at www.heering.com, with one designer being selected to compete in the global Grand Finale taking place at the legendary Raffles Hotel in Singapore on June 4th, 2009. The Raffles Hotel is home of the famous Singapore Sling, the iconic cocktail that made CHERRY HEERING renowned around the world. Finalist will be flown to Singapore via Singapore Airlines, the national airline of Singapore.

The winning global fashion designer will be awarded their own runway show at the internationally acclaimed Copenhagen Fashion Week (Spring/Summer 2010).

Entry into Heering Accessorize 2009 has been EXTENDED to March, 15th, 2009. For more information and complete rules about Heering Accessorize 2009, please visit http://www.heering.com.

About Charlotte Ronson
Born in London into an artistic family and raised in New York, Charlotte Ronson followed the tradition by developing her own unique style at an early age. In 2000, the C. Ronson collection evolved into a playful mix of 70’s inspired cotton tees, tooshies (novelty lingerie pieces) and coveted wedge heels that put her on the map as a designer to be noticed. The collection gained instant recognition and the attention of renowned publications such as Vogue, Elle, Teen Vogue, WWD and the New York Times. In May 2002, Ronson opened her flagship boutique on Elizabeth Street in New York’s hip NoLita neighborhood, gathering additional international press coverage.

For images pertaining to Cherry Heering and Heering Accessorize 2009, please contact James Monahan at jamesamonahan@gmail.com.

Heering judge featured during the Oscars…

Just a short mention:

Heering Accessorize 2009 US design judge Charlotte Ronson was heavily featured in a multi-million dollar advertising campaign during the Oscars (Academy Awards) last evening featuring her new line entitled “ I Heart Ronson” for JC Penny. For more on this, check the link below.

http://www5.jcpenney.com/jcp/styleoutfits.aspx?showalternativescreen=true&tvspot=false&deptid=50434&catid=50434&linkcatid=53651&refpagename=X2%252Easpx&refdeptid=50434&refcatid=50434&cmAMS_T=X2&cmAMS_C=C3&CmCatId=50434#

A new variant of Singapore Sling…

For a variant of the Singapore Sling, check the link below.

http://www.adashofbitters.com/2009/02/16/mxmo-xxxvi-hits-you-where-it-hurts/

Heering on poplife

Accessorize 2009 and fashion judge Charlotte Ronson was discussed on poplife (under fashion). Go to the site and check it out!

http://poplife.biz/fashion/?p=16715

Excerpt from Wall Street Journal

A wooing cup for Valentine’s Day, by Eric Felten (published feb 2009)

The Chocolate Martini has finally run its course. A bellwether of the fad for sweet, candy-flavored drinks served in Martini glasses, the Chocolate Martini started turning up at bars here and there a little over a dozen years ago and then hit its stride by 1998, when it was all of a sudden everywhere. Many were the Valentine’s Days in the years since for which the Chocolate Martini was recommended as a felicitous accompaniment. Thankfully that particular dark age has passed, but it does mean we’ll need to find another wooing cup.

The first stab at a Chocolate Martini goes back nearly a century. In 1915, New York confectioner Greenfield’s offered, in addition to its famous “chocolate sponge,” a selection of candies inspired by cocktails, including a Chocolate Roman Punch. Its Chocolate Martini could be had for 50 cents a pound.

Dylan Cross for The Wall Street JournalDolores Cocktail
2 oz Spanish brandy (or any brandy)
½ oz dark crème de cacao
½ oz Cherry Heering

Stir, stir, stir with ice and then strain into a stemmed cocktail glass. Garnish with a cherry. The drink is also good over ice in a rocks glass.
When the Chocolate Martini emerged as an actual drink, it was still candy. Or as sports essayist Roger Angell has put it, a Chocolate Martini “makes you feel like a grownup 12-year-old.” And that’s the way the drink was invented — as a goof by a couple of adults acting “like a pair of kids.” That’s how Elizabeth Taylor described her high jinks with Rock Hudson on the set of “Giant,” where they relieved their boredom with pranks and Chocolate Martinis.

In June 1955, Ms. Taylor was on location out on the scorching prairieland of Marfa, Texas, and she was none too happy. For starters, she was in the scorching prairieland of Marfa, Texas, not exactly the most pampered of environments. But beyond the heat and the dust, she wasn’t getting along with co-star James Dean, who had an exasperating habit of breaking off scenes in midtake whenever he was unhappy with the unfolding performance. Ms. Taylor wasn’t thrilled with having to do her scenes umpteen times to suit Dean’s method-acting methodology. But mainly she clashed with director George Stevens, chafing under his unvarnished criticism.

Ms. Taylor was plagued with illness throughout the production — a blood clot in her leg, a pinched sciatic nerve — and when she wasn’t calling in sick, she was on the set in a wheelchair. It has been suggested that her symptoms might best be explained by a massive case of hypochondria (and a passive-aggressive strain of the ailment at that). But whatever the cause of her fitful health, it can’t have helped that she and Hudson were getting regularly plastered on their new invention, the Chocolate Martini.

It’s worth noting that their Chocolate Martini was a rather more interesting concoction than the version of the drink that was standard over the past decade. The modern Chocolate Martini is generally a simple mix of vodka and chocolate liqueur. Hudson and Ms. Taylor mixed their vodka with Kahlúa coffee liqueur and Hershey’s chocolate syrup, making what might have been called a Mocha Russian.

Though chocolate liqueur might seem like a very European conceit (it is about the only indigenous potable available in postwar Vienna in Graham Greene’s “The Third Man”), spiked chocolate has a long history in the U.S. The 1830 “Cook’s Dictionary and Housekeeper’s Directory” included a recipe for Chocolate Wine that would be much reprinted in 19th-century cookbooks. Start with a pint of sherry or a pint and a half of port. Put it in a pan over a low flame and dissolve into the wine 4½ ounces of chocolate powder and six ounces of sugar.

Now there are plenty of off-the-shelf chocolate spirits available in the States, the newest of which are holdovers from the Chocolate Martini era — chocolate vodkas. Avoid them.

There is a cream chocolate liqueur branded with the visage of Mozart, and it’s not at all bad, in a cold cup of cocoa sort of way. It is certainly preferable to the thin taste of the mint-chocolate liqueur Vandermint. But the dominant premium brand of chocolate liqueur is Godiva, which comes in both a regular dark crème de cacao-style, and in a creamy white variety. The most versatile of these two, for cocktail purposes, is the former. The question is whether it is better than the various brands of the basic chocolate liqueur, crème de cacao.

Compared with the offerings of most of the standard cocktail-mixing liqueur brands — Bols, Hiram-Walker, DeKuyper — Godiva is clearly superior, in that it actually tastes like chocolate. But the French liqueur house Marie Brizard makes a crème de cacao that is every bit as intensely chocolaty as the Godiva. I find that I prefer the Brizard cacao, mainly because it has enough alcohol, at 50 proof, to cut through all the viscous sweetness. Godiva, by contrast, is barely alcoholic at 30 proof, and comes across more like a chocolate syrup than a chocolate liqueur.

But if not a Chocolate Martini (and please, let’s not), what can we make with our chocolate liqueur for Valentine’s Day? Let’s start by understanding what the fundamental problems with the Chocolate Martini were: 1) The drink usurped the honorific “Martini” for a drink that had nothing in common with the original but the glass; 2) it was a one-note wonder, dominated by a single, sweet flavor. Some bartenders looking to mix chocolate drinks are fixing this by balancing the sweet with bitter or spicy flavors. But another approach — one I decided to pursue this week — is to take a cocktail that is too sweet and dry it out by reducing the amount of sweet liqueur in the overall recipe.

I searched through a dozen old cocktail books trying out drinks that used chocolate liqueur. Then I went to the dentist. But I did find one promising obscurity, a drink called the Dolores Cocktail. In fact, there were two old drinks called Dolores, and they had nothing to do with one another. Perhaps the better known of the pair was the one made of rum, Dubonnet and dry sherry. But the other Dolores was a super-sweet chocolate-covered cherry of a drink made with equal parts Spanish brandy, crème de cacao and cherry-flavored brandy, shaken up with an egg white for a creamy consistency.

Bring down the amount of chocolate and cherry liqueurs dramatically, ditch the egg white, and you get an elegant brandy cocktail with just enough candy sweetness to make it worthy of this most saccharine of holidays.

Mr. Felten is the author of “How’s Your Drink?: Cocktails, Culture and the Art of Drinking Well” (Agate Surrey). Email him at eric.felten@wsj.com.

http://online.wsj.com/article_email/SB123456469931485959-lMyQjAxMDI5MzE0MzUxNjM0Wj.html

Heering on thekitchn.com

A wonderful piece on Heering by Nora Maynard (based in New York City) for Valentine’s Day!

http://www.thekitchn.com/thekitchn/holidays-valentines-day/cherry-heering-2-ways-for-valentines-day-straight-up-cocktails-and-spirits-076398

Heering in Cocktailzone

Accessorize 2009 was featured in the latest issue of the French magazine “Cocktailzone”. France is one of the countries which are participating in the Accessorize 2009 challenge and they will send two lucky finalists to Singapore and the Raffles Hotel. Distributor in France is Baron Philippe de Rothschild France Distribution.

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